Sec Form 4 Filing - GREAT HILL EQUITY PARTNERS IV LP @ Wayfair Inc. - 2017-05-22

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
GREAT HILL EQUITY PARTNERS IV LP
2. Issuer Name and Ticker or Trading Symbol
Wayfair Inc. [ W]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director X __ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
See Remarks
(Last) (First) (Middle)
C/O GREAT HILL PARTNERS LLC, ONE LIBERTY SQUARE
3. Date of Earliest Transaction (MM/DD/YY)
05/22/2017
(Street)
BOSTON, MA02109
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
_____ Form filed by One Reporting Person
__ X __ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 05/22/2017 J( 1 ) 223,390 D $ 0 0 D ( 2 ) ( 3 )
Class A Common Stock 05/22/2017 J( 1 ) 32,795 A $ 0 32,997 D ( 2 ) ( 4 )
Class A Common Stock 05/22/2017 J( 1 ) 27,653 A $ 0 27,855 D ( 2 ) ( 5 )
Class A Common Stock 05/22/2017 J( 1 ) 25,401 A $ 0 25,401 D ( 2 ) ( 6 )
Class A Common Stock 05/22/2017 J( 1 ) 20,728 A $ 0 20,728 D ( 2 ) ( 7 )
Class A Common Stock 05/22/2017 J( 1 ) 27,791 A $ 0 27,992 D ( 2 ) ( 8 )
Class A Common Stock 05/22/2017 J( 1 ) 30,849 A $ 0 30,849 I ( 2 ) By Blue Hill Capital, LLC ( 9 )
Class A Common Stock 05/22/2017 J( 1 ) 20,704 A $ 0 20,704 I ( 2 ) By Dakota Capital, LLC ( 10 )
Class A Common Stock 05/22/2017 J( 1 ) 25,707 A $ 0 25,707 I ( 2 ) By UBMB, LLC ( 11 )
Class A Common Stock 05/22/2017 S 2,720 D $ 63 14,031 D ( 2 ) ( 12 )
Class A Common Stock 05/23/2017 J( 13 ) 997,214 D $ 0 4,147,446 D ( 2 ) ( 14 )
Class A Common Stock 05/23/2017 J( 13 ) 223,368 A $ 0 223,368 D ( 2 ) ( 3 )
Class A Common Stock 05/23/2017 J( 13 ) 202 A $ 0 33,199 D ( 2 ) ( 4 )
Class A Common Stock 05/23/2017 J( 13 ) 202 A $ 0 28,057 D ( 2 ) ( 5 )
Class A Common Stock 05/23/2017 J( 13 ) 201 A $ 0 28,193 D ( 2 ) ( 8 )
Class A Common Stock 05/24/2017 J( 15 ) 223,368 D $ 0 0 D ( 2 ) ( 3 )
Class A Common Stock 05/24/2017 J( 15 ) 31,863 A $ 0 65,062 D ( 2 ) ( 4 )
Class A Common Stock 05/24/2017 J( 15 ) 26,909 A $ 0 54,966 D ( 2 ) ( 5 )
Class A Common Stock 05/24/2017 J( 15 ) 25,398 A $ 0 50,799 D ( 2 ) ( 6 )
Class A Common Stock 05/24/2017 J( 15 ) 20,725 A $ 0 41,453 D ( 2 ) ( 7 )
Class A Common Stock 05/24/2017 J( 15 ) 26,860 A $ 0 54,852 D ( 2 ) ( 8 )
Class A Common Stock 05/24/2017 J( 15 ) 29,731 A $ 0 60,580 I ( 2 ) By Blue Hill Capital, LLC ( 9 )
Class A Common Stock 05/24/2017 J( 15 ) 19,772 A $ 0 40,476 I ( 2 ) By Dakota Capital, LLC ( 10 )
Class A Common Stock 05/24/2017 J( 15 ) 24,777 A $ 0 50,484 I ( 2 ) By UBMB, LLC ( 11 )
Class A Common Stock 05/24/2017 S 2,720 D $ 63.3 ( 16 ) 11,311 D ( 2 ) ( 12 )
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
GREAT HILL EQUITY PARTNERS IV LP
C/O GREAT HILL PARTNERS LLC
ONE LIBERTY SQUARE
BOSTON, MA02109
X See Remarks
GREAT HILL INVESTORS LLC
ONE LIBERTY SQ
BOSTON, MA02109
X See Remarks
GHP IV, LLC
C/O GREAT HILL PARTNERS, LLC
ONE LIBERTY SQUARE
BOSTON, MA02109
X See Remarks
Great Hill Partners GP IV, L.P.
C/O GREAT HILL PARTNERS, LLC
ONE LIBERTY SQUARE
BOSTON, MA02109
X See Remarks
GAFFNEY CHRISTOPHER S
ONE LIBERTY SQ
BOSTON, MA02109
X See Remarks
HAYES JOHN G
110 GREEN ST
CANTON, MA02021
X See Remarks
Kumin Michael Andrew
GREAT HILL PARTNERS,LLC
ONE LIBERTY SQUARE
BOSTON, MA02109
X X See Remarks
Taber Mark D.
C/O GREAT HILL PARTNERS
ONE LIBERTY SQUARE
BOSTON, MA02109
X See Remarks
Vettel Matthew T
ONE LIBERTY SQUARE, 13TH FLOOR
BOSTON, MA02109
X See Remarks
Signatures
/s/ Laurie T. Gerber, as attorney-in-fact of Great Hill Equity Partners IV, L.P. 05/24/2017
Signature of Reporting Person Date
/s/ Laurie T. Gerber, as attorney-in-fact of Great Hill Investors, LLC 05/24/2017
Signature of Reporting Person Date
/s/ Laurie T. Gerber, as attorney-in-fact of GHP IV, LLC 05/24/2017
Signature of Reporting Person Date
/s/ Laurie T. Gerber, as attorney-in-fact of Great Hill Partners GP IV, L.P. 05/24/2017
Signature of Reporting Person Date
/s/ Laurie T. Gerber, as attorney-in-fact for Christopher S. Gaffney 05/24/2017
Signature of Reporting Person Date
/s/ Laurie T. Gerber, as attorney-in-fact for John G. Hayes 05/24/2017
Signature of Reporting Person Date
/s/ Laurie T. Gerber, as attorney-in-fact for Michael A. Kumin 05/24/2017
Signature of Reporting Person Date
/s/ Laurie T. Gerber, as attorney-in-fact for Mark D. Taber 05/24/2017
Signature of Reporting Person Date
/s/ Laurie T. Gerber, as attorney-in-fact for Matthew T. Vettel 05/24/2017
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,390 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 22, 2017.
( 2 )This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.
( 3 )These securities are owned by Great Hill Partners GP IV, L.P. GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.
( 4 )These securities are owned by Christopher S. Gaffney
( 5 )These securities are owned by John G. Hayes.
( 6 )These securities are owned by Michael A. Kumin.
( 7 )These securities are owned by Mark D. Taber.
( 8 )These securities are owned by Matthew T. Vettel.
( 9 )Blue Hill Capital, LLC is controlled by John G. Hayes and, as such, he may be deemed to indirectly beneficially own these securities. Mr. Hayes disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.
( 10 )Dakota Capital, LLC is controlled by Matthew T. Vettel and, as such, he may be deemed to indirectly beneficially own these securities. Mr. Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.
( 11 )UBMB, LLC is controlled by Christopher S. Gaffney and, as such, he may be deemed to indirectly beneficially own these securities. Mr. Gaffney disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.
( 12 )These securities are owned by Great Hill Investors, LLC. Great Hill Investors, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Investors, LLC. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.
( 13 )Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 997,214 shares of Class A Common Stock of Wayfair Inc., 223,368 of which were distributed to its general partner, and 773,846 of which were distributed to its limited partners, on May 23, 2017.
( 14 )These securities are owned by Great Hill Equity Partners IV, L.P. Great Hill Partners GP IV, L.P. is the sole general partner of Great Hill Equity Partners IV, L.P. and GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.
( 15 )Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,368 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 24, 2017.
( 16 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $63.30 to $63.33, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Remarks:
Following the transactions reported in this Form 4, Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel are no longer 10% holders of Wayfair Inc.'s Class A Common Stock. Mr. Kumin remains a Director of Wayfair, Inc. and continues to be subject to Section 16 reporting obligations.

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* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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