Sec Form 4 Filing - MAYFIELD XII A DELAWARE L P @ RUBICON PROJECT, INC. - 2015-03-02

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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
MAYFIELD XII A DELAWARE L P
2. Issuer Name and Ticker or Trading Symbol
RUBICON PROJECT, INC. [ RUBI]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director X __ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last) (First) (Middle)
2484 SAND HILL ROAD
3. Date of Earliest Transaction (MM/DD/YY)
03/02/2015
(Street)
MENLO PARK, CA94025
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
_____ Form filed by One Reporting Person
__ X __ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 03/02/2015 S 194,000 D $ 19.1977 ( 1 ) 3,560,899 D ( 3 ) ( 4 ) ( 5 )
Common Stock 03/02/2015 S 3,000 D $ 19.1977 ( 1 ) 55,065 I ( 3 ) ( 4 ) ( 5 ) By Mayfield Associates Fund XII
Common Stock 03/02/2015 S 3,000 D $ 19.1977 ( 1 ) 55,065 I ( 3 ) ( 4 ) ( 5 ) By Mayfield Principals Fund XII
Common Stock 03/03/2015 S 80,854 D $ 19.0042 ( 2 ) 3,480,045 D ( 3 ) ( 4 ) ( 5 )
Common Stock 03/03/2015 S 1,250 D $ 19.0042 ( 2 ) 53,815 I ( 3 ) ( 4 ) ( 5 ) By Mayfield Associates Fund XII
Common Stock 03/03/2015 S 1,250 D $ 19.0042 ( 2 ) 53,815 I ( 3 ) ( 4 ) ( 5 ) By Mayfield Principals Fund XII
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
MAYFIELD XII A DELAWARE L P
2484 SAND HILL ROAD
MENLO PARK, CA94025
X
Mayfield XII Management, L.L.C.
2484 SAND HILL ROAD
MENLO PARK, CA94025
X See Explanation of Responses
MAYFIELD ASSOCIATES FUND XII
2484 SAND HILL ROAD
MENLO PARK, CA94025
X See Explanation of Responses
Mayfield Principals Fund XII
2484 SAND HILL ROAD
MENLO PARK, CA94025
X See Explanation of Responses
Beck James T
2484 SAND HILL ROAD
MENLO PARK, CA94025
See Explanation of Responses
Chaddha Navin
2484 SAND HILL ROAD
MENLO PARK, CA94025
See Explanation of Responses
VASAN ROBERT T
2484 SAND HILL ROAD
MENLO PARK, CA94025
See Explanation of Responses
Signatures
James T. Beck, Authorized Signatory for Mayfield XII Management, L.L.C., the sole General Partner of Mayfield XII, a Delaware Limited Partnership 03/04/2015
Signature of Reporting Person Date
James T. Beck, Authorized Signatory for Mayfield XII Management, L.L.C. 03/04/2015
Signature of Reporting Person Date
James T. Beck, Authorized Signatory for Mayfield XII Management, L.L.C., the sole General Partner of Mayfield Associates Fund XII, a Delaware Limited Partnership 03/04/2015
Signature of Reporting Person Date
James T. Beck, Authorized Signatory for Mayfield XII Management, L.L.C., the Managing Director of Mayfield Principals Fund XII, a Delaware Multiple Series LLC 03/04/2015
Signature of Reporting Person Date
James T. Beck 03/04/2015
Signature of Reporting Person Date
James T. Beck, Attorney-In-Fact for Navin Chaddha 03/04/2015
Signature of Reporting Person Date
James T. Beck, Attorney-In-Fact for Robert T. Vasan 03/04/2015
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $18.86 to $19.46, inclusive. The Reporting Persons undertake to provide to The Rubicon Project, Inc., any security holder of The Rubicon Project, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1) to this Form 4.
( 2 )The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $19.00 to $19.055, inclusive. The Reporting Persons undertake to provide to The Rubicon Project, Inc., any security holder of The Rubicon Project, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (2) to this Form 4.
( 3 )Mayfield XII Management, L.L.C. ("MF XII Management") is the sole general partner of each of Mayfield XII, a Delaware Limited Partnership ("MF XII") and Mayfield Associates Fund XII, a Delaware Limited Partnership ("MF A XII"), and is the sole managing director of Mayfield Principals Fund XII, a Delaware Multiple Series LLC ("MF PF XII"), and in such capacity may be deemed to beneficially own the shares of common stock beneficially held by each of MF XII, MF A XII and MF PF XII. MF XII Management is managed by three managing directors, James T. Beck, Navin Chaddha and Robert T. Vasan, and all action by the managing directors relating to the voting or disposition of the shares of common stock beneficially held by each of MF XII, MF A XII and MF PF XII requires approval of a majority of the managing directors.
( 4 )Each of James T. Beck, Navin Chaddha, and Robert T. Vasan, as the managing directors of MF XII Management, may be deemed to share beneficial ownership of the shares that are beneficially owned by MF XII Management, but each disclaims such beneficial ownership, except to the extent of his pecuniary interest therein.
( 5 )The filing of this statement shall not be deemed an admission that, for the purposes of Section 16 of the Securities Act of 1934 or otherwise, the Reporting Persons are the beneficial owners of equity securities covered by this statement.

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