Sec Form 4 Filing - Voss Capital LLC @ Health Insurance Innovations, Inc. - 2019-12-12

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person Voss Capital LLC 2. Issuer Name and Ticker or Trading Symbol Health Insurance Innovations, Inc. [ HIIQ] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director X __ 10% Owner _____ Officer (give title below) _____ Other (specify below) (Last) (First) (Middle) 3773 RICHMOND AVENUE, SUITE 500 3. Date of Earliest Transaction (MM/DD/YY) 12/12/2019 (Street) HOUSTON, TX77055 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) _____ Form filed by One Reporting Person __ X __ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Class A Common Stock, $0.001 par value ( 1 ) 12/12/2019 P 2,457 A $ 19.1147 702,200 I By Voss Value Fund, L.P. ( 2 ) Class A Common Stock, $0.001 par value ( 1 ) 12/13/2019 P 12,500 A $ 19.2914 714,700 I By Voss Value Fund, L.P. ( 2 ) Class A Common Stock, $0.001 par value ( 1 ) 12/16/2019 P 3,059 A $ 20.1689 717,759 I By Voss Value Fund, L.P. ( 2 ) Class A Common Stock, $0.001 par value ( 1 ) 12/16/2019 P 1,941 A $ 20.1689 471,850 I By a Managed Account of Voss Capital, LLC ( 3 ) Class A Common Stock, $0.001 par value ( 1 ) 12/17/2019 P 4,282 A $ 21.7189 722,041 I By Voss Value Fund, L.P. ( 2 ) Class A Common Stock, $0.001 par value ( 1 ) 12/17/2019 X 300 D $ 16 721,741 I By Voss Value Fund, L.P. ( 2 ) Class A Common Stock, $0.001 par value ( 1 ) 12/17/2019 P 2,718 A $ 21.7189 474,568 I By a Managed Account of Voss Capital, LLC ( 3 ) Class A Common Stock, $0.001 par value ( 1 ) 12/18/2019 X 700 D $ 16 721,041 I By Voss Value Fund, L.P. ( 2 ) Class A Common Stock, $0.001 par value ( 1 ) 12/18/2019 P 11,000 A $ 23.1513 732,041 I By Voss Value Fund, L.P. ( 2 ) Class A Common Stock, $0.001 par value ( 1 ) 12/20/2019 X 25,000 A $ 23 757,041 I By Voss Value Fund, L.P. ( 2 ) Class A Common Stock, $0.001 par value ( 1 ) 12/20/2019 X 100 A $ 16 757,141 I By Voss Value Fund, L.P. ( 2 ) Class A Common Stock, $0.001 par value ( 1 ) 12/20/2019 X 5,000 A $ 25 762,141 I By Voss Value Fund, L.P. ( 2 )

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Call Option (right to buy) $ 25 12/13/2019 P 250 12/13/2019 01/17/2020 Class A Common Stock, $0.001 par value ( 1 ) 25,000 $ 0.85 350 I By Voss Value Fund, L.P. ( 2 ) Call Option (obligation to sell) $ 35 12/13/2019 S 100 12/13/2019 01/15/2021 Class A Common Stock, $0.001 par value ( 1 ) 10,000 $ 2.5 161 I By Voss Value Fund, L.P. ( 2 ) Call Option (obligation to sell) $ 21 12/13/2019 S 100 12/13/2019 05/15/2020 Class A Common Stock, $0.001 par value ( 1 ) 10,000 $ 3.6 100 I By Voss Value Fund, L.P. ( 2 ) Call Option (obligation to sell) $ 22 12/13/2019 S 50 12/13/2019 05/15/2020 Class A Common Stock, $0.001 par value ( 1 ) 5,000 $ 3.2 50 I By Voss Value Fund, L.P. ( 2 ) Call Option (right to buy) $ 26 12/16/2019 P 39 12/16/2019 01/17/2020 Class A Common Stock, $0.001 par value ( 1 ) 3,900 $ 0.93 39 I By a Managed Account of Voss Capital, LLC ( 3 ) Call Option (right to buy) $ 19 12/16/2019 P 50 12/16/2019 02/21/2020 Class A Common Stock, $0.001 par value ( 1 ) 5,000 $ 3.8 50 I By a Managed Account of Voss Capital, LLC ( 3 ) Call Option (right to buy) $ 20 12/16/2019 P 50 12/16/2019 02/21/2020 Class A Common Stock, $0.001 par value ( 1 ) 5,000 $ 3.2 50 I By a Managed Account of Voss Capital, LLC ( 3 ) Call Option (right to buy) $ 18 12/16/2019 P 22 12/16/2019 05/15/2020 Class A Common Stock, $0.001 par value ( 1 ) 2,200 $ 5.2 22 I By Voss Value Fund, L.P. ( 2 ) Call Option (right to buy) $ 19 12/17/2019 P 100 12/17/2019 01/17/2020 Class A Common Stock, $0.001 par value ( 1 ) 10,000 $ 3.9 100 I By Voss Value Fund, L.P. ( 2 ) Call Option (right to buy) $ 17 12/17/2019 P 100 12/17/2019 02/21/2020 Class A Common Stock, $0.001 par value ( 1 ) 10,000 $ 5.7 100 I By Voss Value Fund, L.P. ( 2 ) Call Option (right to buy) $ 19 12/17/2019 P 100 12/17/2019 02/21/2020 Class A Common Stock, $0.001 par value ( 1 ) 10,000 $ 4.6 100 I By Voss Value Fund, L.P. ( 2 ) Call Option (obligation to sell) $ 16 12/17/2019 X 3 ( 4 ) 12/20/2019 Class A Common Stock, $0.001 par value ( 1 ) 300 $ 0 0 I By Voss Value Fund, L.P. ( 2 ) Call Option (right to buy) $ 35 12/17/2019 P 39 12/17/2019 02/21/2020 Class A Common Stock, $0.001 par value ( 1 ) 3,900 $ 0.65 39 I By a Managed Account of Voss Capital, LLC ( 3 ) Put Option (right to sell) $ 23 12/17/2019 P 100 12/17/2019 12/20/2019 Class A Common Stock, $0.001 par value ( 1 ) 10,000 $ 1.35 100 I By Voss Value Fund, L.P. ( 2 ) Call Option (right to buy) $ 16 12/18/2019 P 7 12/18/2019 12/20/2019 Class A Common Stock, $0.001 par value ( 1 ) 700 $ 7 7 I By Voss Value Fund, L.P. ( 2 ) Call Option (right to buy) $ 16 12/18/2019 P 90 12/18/2019 12/20/2019 Class A Common Stock, $0.001 par value ( 1 ) 9,000 $ 7 16 I By Voss Value Fund, L.P. ( 2 ) Call Option (right to buy) $ 19 12/18/2019 P 100 12/18/2019 01/17/2020 Class A Common Stock, $0.001 par value ( 1 ) 10,000 $ 4.9 200 I By Voss Value Fund, L.P. ( 2 ) Call Option (right to buy) $ 20 12/18/2019 P 100 12/18/2019 01/17/2020 Class A Common Stock, $0.001 par value ( 1 ) 10,000 $ 4.5 100 I By Voss Value Fund, L.P. ( 2 ) Call Option (obligation to sell) $ 20 12/18/2019 S 150 12/18/2019 01/15/2021 Class A Common Stock, $0.001 par value ( 1 ) 15,000 $ 7.6 450 I By Voss Value Fund, L.P. ( 2 ) Call Option (obligation to sell) $ 22 12/18/2019 S 150 12/18/2019 01/15/2021 Class A Common Stock, $0.001 par value ( 1 ) 15,000 $ 6.7333 150 I By Voss Value Fund, L.P. ( 2 ) Call Option (obligation to sell) $ 22 12/18/2019 S 100 12/18/2019 05/15/2020 Class A Common Stock, $0.001 par value ( 1 ) 10,000 $ 4.9 150 I By Voss Value Fund, L.P. ( 2 ) Call Option (obligation to sell) $ 16 12/18/2019 X 7 ( 4 ) 12/20/2019 Class A Common Stock, $0.001 par value ( 1 ) 700 $ 0 0 I By Voss Value Fund, L.P. ( 2 ) Put Option (obligation to buy) $ 23 12/20/2019 X 250 ( 4 ) 12/20/2019 Class A Common Stock, $0.001 par value ( 1 ) 25,000 $ 0 0 I By Voss Value Fund, L.P. ( 2 ) Put Option (obligation to buy) $ 25 12/20/2019 X 50 ( 4 ) 12/20/2019 Class A Common Stock, $0.001 par value ( 1 ) 5,000 $ 0 0 I By Voss Value Fund, L.P. ( 2 ) Call Option (right to buy) $ 16 12/20/2019 X 1 ( 4 ) 12/20/2019 Class A Common Stock, $0.001 par value ( 1 ) 100 $ 0 0 I By Voss Value Fund, L.P. ( 2 ) Call Option (right to buy) $ 10 12/20/2019 S 100 12/20/2019 01/17/2020 Class A Common Stock, $0.001 par value ( 1 ) 10,000 $ 10 0 I By Voss Value Fund, L.P. ( 2 ) Call Option (right to buy) $ 17.5 12/20/2019 P 100 12/20/2019 01/17/2020 Class A Common Stock, $0.001 par value ( 1 ) 10,000 $ 3.5 100 I By Voss Value Fund, L.P. ( 2 ) Call Option (obligation to sell) $ 16 12/20/2019 S 6 12/20/2019 12/20/2019 Class A Common Stock, $0.001 par value ( 1 ) 600 $ 3.96 0 I By Voss Value Fund, L.P. ( 2 )

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Voss Capital LLC 3773 RICHMOND AVENUE, SUITE 500 HOUSTON, TX77055 X Voss Value Fund, LP 3773 RICHMOND AVENUE HOUSTON, TX77046 See Footnotes Voss Advisors, LP 3773 RICHMOND AVENUE, SUITE 500 HOUSTON, TX77046 See Footnotes Voss Advisors GP, LLC 3773 RICHMOND AVENUE, SUITE 500 HOUSTON, TX77046 See Footnotes Cocke Travis W. 3773 RICHMOND AVENUE, SUITE 500 HOUSTON, TX77046 X Signatures Voss Value Fund, L.P.; By: Voss Capital, LLC; By: /s/Travis W. Cocke 02/07/2020 Signature of Reporting Person Date Voss Advisors, LP; By: Voss Advisors GP, LLC; By: /s/Travis W. Cocke 02/07/2020 Signature of Reporting Person Date Voss Advisors GP, LLC; By: /s/Travis W. Cocke 02/07/2020 Signature of Reporting Person Date Voss Capital, LLC; By: /s/Travis W. Cocke 02/07/2020 Signature of Reporting Person Date /s/Travis W. Cocke 02/07/2020 Signature of Reporting Person Date

Explanation of Responses:

( 1 )This Form 4 is filed jointly by Voss Value Fund, L.P. ("Voss Value Fund"), Voss Advisors, LP ("Voss Advisors"), Voss Advisors GP, LLC ("Voss GP"), Voss Capital, LLC ("Voss Capital") and Travis W. Cocke (collectively, the "Reporting Persons"). Each Reporting Person disclaims beneficial ownership of the securities reported herein except to the extent of his or its pecuniary interest therein, and this report shall not be deemed to be an admission that any Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, (the "Exchange Act") or for any other purpose. ( 2 )Securities beneficially owned by Voss Value Fund. Voss Advisors, as the general partner of Voss Value Fund, may be deemed to be the beneficial owner of the securities beneficially owned by Voss Value Fund. Voss GP, as the general partner of Voss Advisors, may be deemed to be the beneficial owner of the securities beneficially owned by Voss Value Fund. Voss Capital, as the investment manager of Voss Value Fund, may be deemed to be the beneficial owner of the securities beneficially owned by Voss Value Fund. Mr. Cocke, as the managing member of Voss Capital and Voss GP, may be deemed to be the beneficial owner of the securities beneficially owned by Voss Value Fund. ( 3 )Securities held in an account managed by Voss Capital (the "Voss Managed Account"). Mr. Cocke, as the managing member of Voss Capital, may be deemed to be the beneficial owner of the securities held in the Voss Managed Account. ( 4 )Such options were immediately exercisable upon their acquisition.

Remarks: The Reporting Persons will disgorge statutory "profits" pursuant to Section 16(b) of the Exchange Act to the Issuer in the amount of $86,450.84 resulting from the transactions reported herein.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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