Sec Form 4 Filing - Deno David J. @ Bloomin' Brands, Inc. - 2017-12-04

Insider filing report for Changes in Beneficial Ownership
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Expires: November 30, 2011
Estimated average burden hours per response... 0.5
1. Name and Address of Reporting Person
Deno David J.
2. Issuer Name and Ticker or Trading Symbol
Bloomin' Brands, Inc. [ BLMN]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
EVP & CFAO
(Last) (First) (Middle)
2202 NORTH WEST SHORE BLVD, SUITE 500
3. Date of Earliest Transaction (MM/DD/YY)
12/04/2017
(Street)
TAMPA, FL33607
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 12/04/2017 S 41,097 ( 1 ) D $ 22.003 ( 2 ) 15,135 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units $ 0 ( 3 ) ( 4 ) Common Stock 24,315 24,315 D
Restricted Stock Units $ 0 ( 5 ) ( 4 ) Common Stock 18,202 18,202 D
Stock Option (right to buy) $ 17.27 ( 6 ) 02/24/2027 Common Stock 57,921 57,921 D
Stock Option (right to buy) $ 17.15 ( 7 ) 02/25/2026 Common Stock 56,577 56,577 D
Stock Option (right to buy) $ 25.36 ( 8 ) 02/26/2025 Common Stock 55,760 55,760 D
Stock Option (right to buy) $ 25.32 ( 9 ) 02/27/2024 Common Stock 58,800 58,800 D
Stock Option (right to buy) $ 17.4 ( 10 ) 02/26/2023 Common Stock 72,551 72,551 D
Stock Option (right to buy) $ 14.58 ( 11 ) 05/07/2022 Common Stock 400,000 400,000 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Deno David J.
2202 NORTH WEST SHORE BLVD
SUITE 500
TAMPA, FL33607
EVP & CFAO
Signatures
/s/ Kelly Lefferts, as Attorney-in-Fact 12/06/2017
Signature of Reporting Person Date
Explanation of Responses:
( 1 )This transaction was effected by the reporting person pursuant to a Rule 10b5-1 trading plan.
( 2 )Price reflected is the weighted-average sale price for shares sold. The shares were sold in multiple transactions, and the range of sale prices for the transactions reported was $22.000 to $22.020. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or any staff member of the Securities and Exchange Commission, upon request, information regarding the number of shares sold at each separate price.
( 3 )These restricted stock units, in the original grant amount of 24,315, will begin vesting in four equal annual installments on February 24, 2018.
( 4 )This field is not applicable.
( 5 )These restricted stock units, in the original grant amount of 24,269, began vesting in four equal annual installments on February 25, 2017.
( 6 )These stock options, in the original grant amount of 57,921, will begin vesting in four equal annual installments on February 24, 2018.
( 7 )These stock options, in the original grant amount of 56,577, began vesting in four equal annual installments on February 25, 2017.
( 8 )These stock options, in the original grant amount of 55,760, began vesting in four equal annual installments on February 26, 2016.
( 9 )These stock options, in the original grant amount of 58,800, began vesting in four equal annual installments on February 27, 2015.
( 10 )These stock options are fully vested.
( 11 )These stock options, in the original grant amount of 400,000, began vesting in five equal annual installments on May 7, 2013.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.