Sec Form 4 Filing - TAYLOR MATT @ Vantiv, Inc. - 2016-07-15

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person TAYLOR MATT 2. Issuer Name and Ticker or Trading Symbol Vantiv, Inc. [ VNTV] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) Grp Pres, IntPmt&Emrging Chnls (Last) (First) (Middle) C/O VANTIV, INC., 8500 GOVERNOR'S HILL DRIVE 3. Date of Earliest Transaction (MM/DD/YY) 07/15/2016 (Street) CINCINNATI, OH45249-1384 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Class A Common Stock 07/15/2016 M 20,849 A $ 10.18 70,435 D Class A Common Stock 07/15/2016 M 13,899 A $ 11.73 84,334 D Class A Common Stock 07/15/2016 M 127,828 A $ 16.79 212,162 D Class A Common Stock 07/15/2016 S( 1 ) 162,576 D $ 59.0457 ( 2 ) 49,586 D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Sec urity: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Employee Stock Option (right to buy) $ 10.18 07/15/2016 M 20,849 ( 3 ) 07/12/2021 Class A Common Stock 20,849 $ 0 0 D Employee Stock Option (right to buy) $ 11.73 07/15/2016 M 13,899 ( 3 ) 07/12/2021 Class A Common Stock 13,899 $ 0 0 D Employee Stock Option (right to buy) $ 16.79 07/15/2016 M 127,828 ( 4 ) 09/09/2023 Class A Common Stock 127,828 $ 0 81,354 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other TAYLOR MATT C/O VANTIV, INC. 8500 GOVERNOR'S HILL DRIVE CINCINNATI, OH45249-1384 Grp Pres, IntPmt&Emrging Chnls Signatures /s/ Bryan A. Jacobs, attorney-in-fact for Matt Taylor 07/19/2016 Signature of Reporting Person Date

Explanation of Responses:

( 1 )The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 15, 2016. ( 2 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.88 to $59.45, inclusive. The reporting person undertakes to provide to Vantiv, Inc., any security holder of Vantiv, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnote (1) to this Form 4. ( 3 )The option vested in seven equal (subject to rounding) quarterly installments on July 12, October 12, January 12 and April 12, beginning July 12, 2014 and ending January 12, 2016. ( 4 )The option vested with respect to 46,480 shares on September 9, 2014 and with respect to 81,350 shares in quarterly installments ending June 9, 2016. The remaining 81,352 options vest in quarterly installments on September 9, December 9, March 9 and June 9.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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