Sec Form 4 Filing - ROTHKOPF ARTHUR J @ Verisk Analytics, Inc. - 2012-03-05

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person ROTHKOPF ARTHUR J 2. Issuer Name and Ticker or Trading Symbol Verisk Analytics, Inc. [ VRSK] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner _____ Officer (give title below) _____ Other (specify below) (Last) (First) (Middle) C/O VERISK ANALYTICS, INC., 545 WASHINGTON BOULEVARD 3. Date of Earliest Transaction (MM/DD/YY) 03/05/2012 (Street) JERSEY CITY, NJ07310 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Class A Common Stock 03/05/2012 M 20,852 A $ 17.78 206,602 I Through trust ( 1 ) Class A Common Stock 03/05/2012 M 7,364 A $ 22 213,966 I Through trust ( 1 ) Class A Common Stock 03/05/2012 M 16,574 A $ 30.2 230,540 I Through trust ( 1 ) Class A Common Stock 03/05/2012 M 2,510 A $ 34.91 233,050 I Through trust ( 1 ) Class A Common Stock 03/05/2012 S 47,300 D $ 43.36 ( 2 ) 185,750 I Through trust ( 1 )

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Stock Option ( 3 ) $ 17.78 03/05/2012 M 20,852 07/10/2010 07/01/2019 Class A Common Stock 20,852 $ 0 0 D Stock Option ( 3 ) $ 22 03/05/2012 M 7,364 ( 4 ) 10/06/2019 Class A Common Stock 7,364 $ 0 7,364 D Stock Option ( 3 ) $ 30.2 03/05/2012 M 13,812 07/01/2011 07/01/2020 Class A Common Stock 13,812 $ 0 0 D Stock Option ( 3 ) $ 30.2 03/05/2012 M 2,762 07/01/2010 07/01/2020 Class A Common Stock 2,762 $ 0 0 D Stock Option ( 3 ) $ 34.91 03/05/2012 M 2,510 07/01/2011 07/01/2021 Class A Common Stock 2,510 $ 0 0 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other ROTHKOPF ARTHUR J C/O VERISK ANALYTICS, INC. 545 WASHINGTON BOULEVARD JERSEY CITY, NJ07310 X Signatures /s/ Kenneth E. Thompson, Attorney-in-Fact 03/06/2012 Signature of Reporting Person Date

Explanation of Responses:

( 1 )These shares of Class A Common Stock are owned by the Arthur J. Rothkopf Revocable Trust, of which Mr. Rothkopf is one of the trustees. Mr. Rothkopf disclaims beneficial ownership of any shares beneficially owned by the trust except to the extent of his pecuniary interest therein. ( 2 )This sale price is a weighted average sale price that represents the sale of these shares of Class A Common Stock at prices ranging from $43.25 to $43.47, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the Issuer or any security holder of the Issuer, full information regarding the number of shares of Class A Common Stock sold at each separate price within the ranges set forth in this footnote (2). ( 3 )Stock Options outstanding under the Issuer's 2009 Equity Incentive Plan. ( 4 )The option, representing a right to purchase a total of 14,728 shares of Class A Common Stock, is exercisable in four equal annual installments beginning on October 6, 2010.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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