Sec Form 4 Filing - STAD MARC @ APPFOLIO INC - 2015-06-25

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
STAD MARC
2. Issuer Name and Ticker or Trading Symbol
APPFOLIO INC [ APPF]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director X __ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last) (First) (Middle)
ONE LETTERMAN DRIVE, BUILDING C,, SUITE 3-950
3. Date of Earliest Transaction (MM/DD/YY)
06/25/2015
(Street)
SAN FRANCISCO, CA94129
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
_____ Form filed by One Reporting Person
__ X __ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 06/26/2015 P 667,000 A $ 12 667,000 I ( 1 ) See Footnote ( 1 )
Class A Common Stock 06/26/2015 P 89,471 A $ 13.5 756,471 I ( 1 ) See Footnote ( 1 )
Class A Common Stock 06/26/2015 P 25,000 A $ 12.44 781,471 I ( 1 ) See Footnote ( 1 )
Class A Common Stock 06/26/2015 P 1,700 A $ 13.16 783,171 I ( 1 ) See Footnote ( 1 )
Class A Common Stock 06/29/2015 P 8,905 A $ 13.53 792,076 I ( 1 ) See Footnote ( 1 )
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Series B Convertible Preferred Stock ( 2 ) 06/25/2015 C 22,273 ( 2 ) ( 2 ) Class B Common Stock ( 3 ) ( 4 ) 22,273 $ 0 0 D
Class B Common Stock ( 3 ) ( 4 ) 06/25/2015 C 22,273 ( 3 )( 4 ) ( 3 )( 4 ) Class A Common Stock 22,273 $ 0 22,273 D
Series B Convertible Preferred Stock ( 2 ) 06/25/2015 C 1,539,229 ( 2 ) ( 2 ) Class B Common Stock ( 3 ) ( 4 ) 1,539,229 $ 0 0 I ( 5 ) ( 6 ) See Footnote ( 5 ) ( 6 )
Class B Common Stock ( 3 ) ( 4 ) 06/25/2015 C 1,539,229 ( 3 )( 4 ) ( 3 )( 4 ) Class A Common Stock 1,539,229 $ 0 1,539,229 I ( 5 ) ( 6 ) See Footnote ( 5 ) ( 6 )
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
STAD MARC
ONE LETTERMAN DRIVE, BUILDING C,
SUITE 3-950
SAN FRANCISCO, CA94129
X
Dragoneer Apartment, LLC
ONE LETTERMAN DRIVE, BUILDING C,
SUITE 3-950
SAN FRANCISCO, CA94129
X
DRAGONEER GLOBAL FUND II, L.P.
ONE LETTERMAN DRIVE, BUILDING C, SUITE 3
SAN FRANCISCO, CA94129
X
Signatures
/s/ Marc Stad 06/29/2015
Signature of Reporting Person Date
Dragoneer Apartment, LLC, By Dragoneer Global, LLC, its manager, /s/ Pat Robertson 06/29/2015
Signature of Reporting Person Date
Dragoneer Global Fund II, L.P., By Dragoneer Global GP II, LLC, its manager, /s/ Pat Robertson 06/29/2015
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Mr. Stad is the managing member of Dragoneer Global GP II, LLC ("Global GP II"), which is the general partner of Dragoneer Global Fund II, L.P. ("Dragoneer Global Fund II"), which acquired the 792,076 shares of Class A Common Stock reported in the table above.
( 2 )The shares of Series B Convertible Preferred Stock have no expiration date. Each share of Series B Convertible Preferred Stock, converted into shares of Class B Common Stock in connection with the initial public offering (the "IPO") of AppFolio, Inc. (the "Issuer").
( 3 )Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one share of Class A Common Stock. In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock upon any transfer that occurs after the consummation of the IPO, except for any transfers by (i) a partnership or limited liability company that was a registered holder of shares of Class B Common Stock at the effective time of the IPO to anyone who was a partner or member of any such partnership or limited liability company at the effective time, and (ii) a transfer to a "qualified recipient," as defined in the Issuer's amended and restated certificate of incorporation.
( 4 )The shares of Class B Common Stock have no expiration date. However, all outstanding shares of Class B Common Stock will convert automatically into shares of Class A Common Stock, on a one share for one share basis, on the date when the number of the Issuer's outstanding shares of Class B Common Stock represents less than 10% of the sum of its outstanding shares of Class A Common Stock and Class B Common Stock.
( 5 )Mr. Stad is the managing member of Dragoneer Global GP, LLC ("Dragoneer GP") and Dragoneer Investment Group, LLC ("Dragoneer Adviser"), a registered investment adviser. Dragoneer GP is the manager of Dragoneer Apartment, LLC ("Dragoneer Apartment Fund" and, together with Dragoneer GP, Dragoneer Adviser, Dragoneer Global Fund II and Global GP II, the "Dragoneer Entities"). The securities reported in the table above as having converted from Series B Pref erred Stock to Class B Common Stock are held by Dragoneer Apartment Fund, Mr. Stad and certain other funds and managed accounts associated with the Dragoneer Entities and Marc Stad. By virtue of the foregoing relationships and the relationships described in footnote (2), Mr. Stad and each of the Dragoneer Entities may be deemed to share beneficial ownership of the securities reported in the table above.
( 6 )(Continued from Footnote 5) Mr. Stad and each of the Dragoneer Entities disclaims beneficial ownership of the reported securities, except to the extent of their respective pecuniary interest therein.

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