Sec Form 4 Filing - Viterisi John E @ Scripps Networks Interactive, Inc. - 2012-08-07

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Viterisi John E
2. Issuer Name and Ticker or Trading Symbol
Scripps Networks Interactive, Inc. [ SNI]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
SVP, Tax
(Last) (First) (Middle)
312 WALNUT STREET, 18TH FLOOR
3. Date of Earliest Transaction (MM/DD/YY)
08/07/2012
(Street)
CINCINNATI, OH45202
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Shares, $.01 par value per share 08/07/2012 M 6,782 A $ 20.48 9,706 D
Class A Common Shares, $.01 par value per share 08/07/2012 S 6,782 D $ 58.5417 ( 1 ) 2,924 D
Common Voting Shares, $.01 par value per share 0 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Option $ 20.48 08/07/2012 M 6,782 02/19/2010 02/18/2017 Class A Common 6,782 $ 0 0 D
Option $ 39.44 02/18/2011 02/17/2018 Class A Common 3,140 3,140 D
Option $ 53.17 02/17/2012 02/16/2019 Class A Common 2,759 2,759 D
Restricted Stock Units ( 2 ) ( 3 ) ( 3 ) Class A Common 433 433 D
Restricted Stock Units ( 2 ) ( 4 ) ( 4 ) Class A Common 718 718 D
Option $ 43.59 02/16/2013 02/15/2020 Class A Common 3,157 3,157 D
Restriced Stock Units ( 2 ) ( 5 ) ( 5 ) Class A Common 785 785 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Viterisi John E
312 WALNUT STREET, 18TH FLOOR
CINCINNATI, OH45202
SVP, Tax
Signatures
/s/ Anatolio B. Cruz III, Attorney-in-fact for John E. Viterisi 08/07/2012
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Price reported is the average weighted price of shares sold. Shares were sold at varying prices in the range of $58.49 - $58.62. The reporting person hereby undertakes, upon request of the Commission, the issuer or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price.
( 2 )Each restricted stock unit represents a contingent right to receive one share of SNI Class A Common Shares.
( 3 )The restricted stock units vest in equal installments on 2/17/13 and 2/17/14.
( 4 )The restricted stock units vest on 3/15/13.
( 5 )The restricted stock units vest in equal installments on 2/16/13, 2/16/14 and 2/16/15.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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