Sec Form 4 Filing - Taylor David H. @ LORILLARD, INC. - 2013-10-25

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person Taylor David H. 2. Issuer Name and Ticker or Trading Symbol LORILLARD, INC. [ LO] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) Executive VP and CFO (Last) (First) (Middle) 714 GREEN VALLEY ROAD 3. Date of Earliest Transaction (MM/DD/YY) 10/25/2013 (Street) GREENSBORO, NC27408 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 10/25/2013 M 13,500 A $ 28.1 44,440 D Common Stock 10/25/2013 M 13,500 A $ 24.58 57,940 D Common Stock 10/25/2013 M 13,500 A $ 22.91 71,440 D Common Stock 10/25/2013 M 13,500 A $ 23.72 84,940 D Common Stock 10/25/2013 M 50,970 A $ 20.02 135,910 D Common Stock 10/25/2013 M 50,970 A $ 22.59 186,880 D Common Stock 10/25/2013 M 50,970 A $ 24.77 237,850 D Common Stock 10/25/2013 M 50,970 A $ 26.74 288,820 D Common Stock 10/25/2013 M 15,672 A $ 25.25 304,492 D Common Stock 10/25/2013 M 15,666 A $ 23.99 320,158 D Common Stock 10/25/2013 M 15,666 A $ 26.77 335,824 D Common Stock 10/25/2013 M 15,666 A $ 27.35 351,490 D Common Stock 10/25/2013 M 13,377 A $ 26.4 364,867 D Common Stock 10/25/2013 M 13,371 A $ 36.29 378,238 D Common Stock 10/25/2013 M 13,371 A $ 36.9 391,609 D Common Stock 10/25/2013 M 13,371 A $ 38 404,980 D Common Stock 10/25/2013 D 123,971 ( 1 ) D $ 49.51 281,009 D Common Stock 10/25/2013 S 250,069 ( 2 ) D $ 49.4382 ( 3 ) 30,940 D Common Stock 66,356 I By trust ( 4 )

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Stock Appreciation Rights $ 28.1 10/25/2013 M 13,500 01/08/2012 01/08/2018 Common Stock 13,500 $ 0 0 D Stock Appreciation Rights $ 24.58 10/25/2013 M 13,500 01/08/2012 01/08/2018 Common Stock 13,500 $ 0 0 D Stock Appreciation Rights $ 22.91 10/25/2013 M 13,500 01/08/2012 01/08/2018 Common Stock 13,500 $ 0 0 D Stock Appreciation Rights $ 23.72 10/25/2013 M 13,500 01/08/2012 01/08/2018 Common Stock 13,500 $ 0 0 D Stock Appreciation Rights $ 20.02 10/25/2013 M 50,970 03/12/2013 03/12/2019 Common Stock 50,970 $ 0 0 D Stock Appreciation Rights $ 22.59 10/25/2013 M 50,970 03/12/2013 03/12/2019 Common Stock 50,970 $ 0 0 D Stock Appreciation Rights $ 24.77 10/25/2013 M 50,970 03/12/2013 03/12/2019 Common Stock 50,970 $ 0 0 D Stock Appreciation Rights $ 26.74 10/25/2013 M 50,970 03/12/2013 03/12/2019 Common Stock 50,970 $ 0 0 D Stock Options $ 26.4 10/25/2013 M 13,377 ( 5 ) 02/17/2021 Common Stock 13,377 $ 0 13,377 D Stock Options $ 36.29 10/25/2013 M 13,371 ( 5 ) 02/17/2021 Common Stock 13,371 $ 0 13,374 D Stock Options $ 36.9 10/25/2013 M 13,371 ( 5 ) 02/17/2021 Common Stock 13,371 $ 0 13,374 D Stock Options $ 38 10/25/2013 M 13,371 ( 5 ) 02/17/2021 Common Stock 13,371 $ 0 13,374 D Stock Options (right to buy) $ 25.25 10/25/2013 M 15,672 ( 6 ) 02/24/2020 Common Stock 15,672 $ 0 5,226 D Stock Options (right to buy) $ 23.99 10/25/2013 M 15,666 ( 6 ) 02/24/2020 Common Stock 15,666 $ 0 5,223 D Stock Options (right to buy) $ 26.77 10/25/2013 M 15,666 ( 6 ) 02/24/2020 Common Stock 15,666 $ 0 5,223 D Stock Options (right to buy) $ 27.35 10/25/2013 M 15,666 ( 6 ) 02/24/2020 Common Stock 15,666 $ 0 5,223 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Taylor David H. 714 GREEN VALLEY ROAD GREENSBORO, NC27408 Executive VP and CFO Signatures /s/ David H. Taylor 10/29/2013 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Represents the shares returned to the issuer as part of the exercise of stock appreciation rights. ( 2 )The reporting person exercised 116,160 stock options and 257,880 stock appreciation rights, resulting in the receipt of 133,909 shares of common stock. ( 3 )Represents the weighted average price. The shares were purchased at prices ranging from $49.28 to $49.59 per share. The reporting person undertakes to provide upon request to the SEC staff, the issuer or security holders of the issuer information regarding the number of shares and prices at which the transaction was affected. ( 4 )Shares held in the David Howell Taylor 2011 Revocable Trust, of which the reporting person is the sole trustee and the primary beneficiary. ( 5 )The stock options vest in four equal annual installments of 10,445 shares beginning on February 17, 2012. ( 6 )The stock options vest in four equal annual installments of 13,500 shares beginning on February 24, 2011.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

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