Sec Form 4 Filing - Chiew Francis @ Pulse Beverage Corp - 2013-05-01

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Chiew Francis
2. Issuer Name and Ticker or Trading Symbol
Pulse Beverage Corp [ PLSB]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X __ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last) (First) (Middle)
20A, TIME CENTRE 535-55 HOLLYWOOD RD.
3. Date of Earliest Transaction (MM/DD/YY)
05/01/2013
(Street)
CENTRAL HONG KONG, K3
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 05/01/2013 S 2,989,873 ( 1 ) D $ 0.001 108,055 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Chiew Francis
20A, TIME CENTRE 535-55 HO LLYWOOD RD.
CENTRAL HONG KONG, K3
X
Signatures
/s/ Francis Chiew 05/01/2013
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Explanation of Sale:- 1,500,000 shares were purchased by Robert Yates, CEO and Director of the Company, for $1,500 pursuant to a Share Purchase Agreement.- 500,000 shares were purchased by Parley Sheya, Director of the Company, for $500 pursuant to a Share Purchase Agreement.- 989,873 shares were purchased by three individual shareholders, founding shareholders of the Company, for $990 pursuant to three separate Share Purchase Agreements. These shares have a new 12 month hold period.The remaining 108,055 owned by Mr. Chiew are subject to a Lock-Up agreement with the Company. The Lock-Up agreement essentially provides that Mr. Chiew will not sell his remaining shares until after July 31, 2013. If at any time after July 31, 2013 and before December 31, 2013, Mr. Chiew decides to sell these shares, the Company has the right to buy the shares at the prevailing market price.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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