Sec Form 4 Filing - Collins Stephen R. @ Bazaarvoice Inc - 2012-11-01

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Collins Stephen R.
2. Issuer Name and Ticker or Trading Symbol
Bazaarvoice Inc [ BV]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
President; CEO; CFO
(Last) (First) (Middle)
C/O BAZAARVOICE, INC., 3900 N. CAPITAL OF TEXAS HWY, SUITE 300
3. Date of Earliest Transaction (MM/DD/YY)
11/01/2012
(Street)
AUSTIN, TX78746
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/01/2012 M( 1 ) 2,500 A $ 4.86 70,375 D
Common Stock 11/01/2012 S( 1 ) 2,500 D $ 12.7016 ( 2 ) 67,875 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Options (Right to Buy) $ 4.86 11/01/2012 M( 1 ) 2,500 ( 3 ) 09/16/2020 Common Stock 2,500 $ 0 427,811 D
Stock Options (Right to Buy) $ 12.6 11/04/2012 A 800,000 ( 4 ) 11/04/2022 Common Stock 800,000 $ 0 800,000 D
Stock Options (Right to Buy) $ 12.6 11/04/2012 A 100,000 ( 5 ) 11/04/2022 Common Stock 100,000 $ 0 100,000 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Collins Stephen R.
C/O BAZAARVOICE, INC.
3900 N. CAPITAL OF TEXAS HWY, SUITE 300
AUSTIN, TX78746
President; CEO; CFO
Signatures
/s/ Bryan C. Barksdale (as Attorney-in-Fact for Stephen R. Collins) 11/05/2012
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Transaction pursuant to a 10b5-1 Trading Plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
( 2 )The price reported is a weighted average purchase price. The purchase price ranged from $12.52 to $12.80. Reporting Person provided Issuer full information regarding the number of shares purchased at each separate price. Issuer will provide, upon receipt of a request, a copy of this information to the SEC staff or a security holder of the issuer.
( 3 )1/4th of the shares subject to the option vest and become exercisable on September 6, 2011, and 1/48th of the shares subject to the option vest and become exercisable on the corresponding day of each month thereafter.
( 4 )1/4th of the shares subject to the option vest and become exercisable on November 4, 2013, and 1/48th of the shares subject to the option vest and become exercisable on the corresponding day of each month thereafter.
( 5 )The option vests based on satisfaction of certain performance criteria to be determined by the board of directors of the issuer.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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