Sec Form 4 Filing - Morris Ian H @ Market Leader, Inc. - 2012-09-19

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Morris Ian H
2. Issuer Name and Ticker or Trading Symbol
Market Leader, Inc. [ LEDR]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X __ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
CEO
(Last) (First) (Middle)
11332 NE 122ND WAY, SUITE 200
3. Date of Earliest Transaction (MM/DD/YY)
09/19/2012
(Street)
KIRKLAND, WA98034
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/19/2012 M 34,927 ( 1 ) A $ 2.2 556,729 D
Common Stock 09/19/2012 S 112,727 ( 2 ) D $ 5.8322 444,002 D
Common Stock 09/20/2012 M 16,673 ( 1 ) A $ 2.2 460,675 D
Common Stock 09/20/2012 S 16,673 ( 3 ) D $ 5.9456 444,002 D
Common Stock 09/21/2012 M 35,900 ( 1 ) A $ 2.2 479,902 D
Common Stock 09/21/2012 M 12,500 ( 1 ) A $ 2.2 492,402 D
Common Stock 09/21/2012 S 48,400 ( 4 ) D $ 6.3516 444,002 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Option (Right to Buy) $ 2.2 09/19/2012 M 34,927 ( 1 ) 08/13/2004 05/13/2014 Common Stock 87,500 $ 2.2 52,573 D
Option (Right to Buy) $ 2.2 09/20/2012 M 16,673 ( 1 ) 08/13/2004 05/13/2014 Common Stock 87,500 $ 2.2 35,900 D
Option (Right to Buy) $ 2.2 09/21/2012 M 35,900 ( 1 ) 08/13/2004 05/13/2014 Common Stock 87,500 $ 2.2 0 D
Option (Right to Buy) $ 2.2 09/21/2012 M 12,500 ( 1 ) 02/13/2008 05/13/2014 Common Stock 12,500 $ 2.2 0 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Morris Ian H
11332 NE 122ND WAY, SUITE 200
KIRKLAND, WA98034
X CEO
Signatures
Jacqueline Davidson, CFO 09/21/2012
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The exercise was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
( 2 )The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person. The reported price is a weighted average sales price. These shares were sold in multiple transactions at prices ranging from $5.67 to $5.89. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, full information regarding the number of shares sold at each separate price within the range.
( 3 )The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person. The reported price is a weighted average sales price. These shares were sold in multiple transactions at prices ranging from $5.89 to $6.05. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, full information regarding the number of shares sold at each separate price within the range.
( 4 )The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person. The reported price is a weighted average sales price. These shares were sold in multiple transactions at prices ranging from $6.05 to $6.67. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, full information regarding the number of shares sold at each separate price within the range.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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