Sec Form 4 Filing - BUTTERY PAUL @ VIRGIN MEDIA INC. - 2013-05-01

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person BUTTERY PAUL 2. Issuer Name and Ticker or Trading Symbol VIRGIN MEDIA INC. [ VMED] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) CHIEF C T & N OFFICER (Last) (First) (Middle) C/O VIRGIN MEDIA INC., 65 BLEECKER STREET, 6TH FLOOR 3. Date of Earliest Transaction (MM/DD/YY) 05/01/2013 (Street) NEW YORK, NY10012 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price COMMON STOCK ( 1 ) 05/01/2013 A 13,162 A $ 0.0001 48,411 D COMMON STOCK ( 2 ) 05/01/2013 A 19,670 A $ 0.0001 68,081 D COMMON STOCK ( 3 ) 05/01/2013 A 2,191 A $ 0.01 70,272 D COMMON STOCK 05/01/2013 M 13,702 A $ 8.73 83,974 D COMMON STOCK 05/01/2013 M 13,499 A $ 12.51 97,473 D COMMON STOCK 05/01/2013 M 10,000 A $ 15.57 107,473 D COMMON STOCK 05/01/2013 M 2,601 A $ 17.16 110,074 D COMMON STOCK 05/01/2013 M 2,784 A $ 17.12 112,858 D COMMON STOCK 05/01/2013 S 77,609 D $ 48.866 35,249 D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Stock Option (Right To Buy) $ 8.73 05/01/2013 M 13,702 ( 4 ) 06/11/2019 COMMON STOCK 13,702 $ 0 13,702 D Stock Option (Right To Buy) $ 12.51 05/01/2013 M 13,499 ( 5 ) 04/13/2018 COMMON STOCK 13,499 $ 0 0 D Stock Option (Right To Buy) $ 15.57 05/01/2013 M 10,000 ( 6 ) 02/05/2018 COMMON STOCK 10,000 $ 0 0 D Stock Option (Right To Buy) $ 17.16 05/01/2013 M 2,601 ( 7 ) 01/06/2020 COMMON STOCK 2,601 $ 0 10,770 D Stock Option (Right To Buy) $ 17.12 05/01/2013 M 2,784 ( 8 ) 01/07/2020 COMMON STOCK 2,784 $ 0 24 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other BUTTERY PAUL C/O VIRGIN MEDIA INC. 65 BLEECKER STREET, 6TH FLOOR NEW YORK, NY10012 CHIEF C T & N OFFICER Signatures /s/ Paul Buttery 05/03/2013 Signature of Reporting Person Date

Explanation of Responses:

( 1 )The common stock acquired represents the release in part of performance-related restricted stock units granted on June 12, 2009 under the Company's 2009/2011 Long-Term Incentive Plan. ( 2 )The common stock acquired represents the release in part of performance-related restricted stock units granted on January 7, 2010 under the Company's 2010/2012 Long-Term Incentive Plan. ( 3 )The common stock acquired represents the release of time-vesting performance shares granted on March 26, 2012 pursuant to the Company's mandatory bonus deferral policy. ( 4 )These options vested on January 1, 2013; the remaining 13,702 options will vest on January 1, 2014. ( 5 )These options vested on January 1, 2013. ( 6 )These options vested on February 6, 2013. ( 7 )These options vested on January 1, 2013; the remaining 10,770 options will vest as to 5,385 shares on each of January 1, 2014 and January 1, 2015. ( 8 )These options vested on January 1, 2013; the r emaining 24 options will vest on January 1,2015

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