Sec Form 4 Filing - SCOTT GREGORY J @ New York & Company, Inc. - 2018-02-08

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person SCOTT GREGORY J 2. Issuer Name and Ticker or Trading Symbol New York & Company, Inc. [ NWY] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) Chief Executive Officer (Last) (First) (Middle) 330 W. 34TH STREET, 9TH FLOOR 3. Date of Earliest Transaction (MM/DD/YY) 02/08/2018 (Street) NEW YORK, NY10001 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 02/08/2018 J V 176,340 ( 1 ) D $ 0 22,422 D Common Stock 02/08/2018 J V 176,340 ( 1 ) A $ 0 176,340 ( 2 ) I The Gregory John Scott Living Trust Common Stock 03/20/2018 A 48,156 ( 3 ) A $ 2.74 70,578 D Common Stock 03/20/2018 A 48,156 ( 4 ) A $ 0 118,734 ( 5 ) D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other SCOTT GREGORY J 330 W. 34TH STREET 9TH FLOOR NEW YORK, NY10001 X Chief Executive Officer Signatures Linda Gormezano, attorney-in-fact /s/ Linda Gormezano 03/23/2018 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Represents common stock transferred to the reporting person's living revocable trust. ( 2 )Represents common stock indirectly beneficially owned by the reporting person. ( 3 )The reporting person voluntarily elected to defer a portion of their cash bonus earned under the New York & Company, Inc. Incentive Compensation Plan by acquiring deferred stock units (DSUs) at the fair market value of the Company's stock on the date of grant. The DSUs convert on a one-for-one basis into shares of the issuer's common stock subsequent to the earlier of the reporting person's previously elected payment date or termination of services as an employee. ( 4 )The reporting person voluntarily elected to defer a portion of their cash bonus earned under the New York & Company, Inc. Incentive Compensation Plan by acquiring deferred stock units (DSUs) at the fair market value of the Company's stock on the date of grant. The DSUs convert on a one-for-one basis into shares of the issuer's common stock subsequent to the earlier of the reporting person's previously elected payment date or termination of services as an employee. In accordance with the Company's Management Stock Purchase Plan, the Company matches the amount of cash incentive compensation the reporting person deferred with additional unvested DSUs equal to the fair market value on the date of grant, which vest on the third anniversary of the date of grant. ( 5 )Includes 10,000 shares of common stock; 54,367 vested deferred stock units; 6,211 unvested deferred stock units that vest on August 31, 2020; and 48,156 unvested deferred stock units that vest on March 20, 2021.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

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