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Sec Filings Insider Trading - Southwest Airlines Co. (LUV)
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"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch ==>> What is insider trading>>
LUV Insider Trading Transactions for Southwest Airlines Co.
Southwest Airlines Co: Insider Trading and Stock Options
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Common stock purchase or sale:
Transaction
& Date		 Reported
Date		 Company Symbol Insider
Relationship		 Shares
Traded		 Average
Price		 Total
Amount		 Shares
Ownership		 Filing
2008-08-18
Sale		 2008-08-19
4:41 pm		 SOUTHWEST AIRLINES CO LUV Wright Laura
(SR VP FINANCE & CFO)		 25,000 $15.48 $387,063 30,942
(Direct)		 View
2008-08-04
Sale		 2008-08-06
12:19 pm		 SOUTHWEST AIRLINES CO LUV Jordan Robert E
(EVP - Strategy and Planning)		 9,251 $16.12 $149,116 0
(Direct)		 View
2008-07-30
Sale		 2008-08-01
5:16 pm		 SOUTHWEST AIRLINES CO LUV RIDLEY DAVIS S
(SVP)		 25,000 $15.98 $399,500 39,000
(Direct)		 View
2008-07-28
Sale		 2008-07-30
3:55 pm		 SOUTHWEST AIRLINES CO LUV BARRETT COLLEEN C
(Former Director and Officer)		 15,000 $15.37 $230,549 23,576
(Direct)		 View
2008-07-28
Sale		 2008-07-30
2:53 pm		 SOUTHWEST AIRLINES CO LUV KELLEHER HERBERT D
(Former Director and Officer)		 200,000 $15.17 $3,034,543 2,774,457
(Direct)		 View
2008-06-04
Sale		 2008-06-06
2:48 pm		 SOUTHWEST AIRLINES CO LUV KELLY GARY C
(Chairman and CEO
Director)		 34,513 $13.52 $466,500 140,745
(Direct)		 View
2008-04-24
Sale		 2008-04-28
4:47 pm		 SOUTHWEST AIRLINES CO LUV KELLEHER HERBERT D
(Exec. Chairman of the Board
Director)		 25,000 $12.38 $309,416 2,974,457
(Direct)		 View
2008-04-24
Sale		 2008-04-28
4:45 pm		 SOUTHWEST AIRLINES CO LUV BARRETT COLLEEN C
(President
Director)		 5,000 $12.38 $61,895 38,576
(Direct)		 View
2008-01-28
Sale		 2008-01-30
1:20 pm		 SOUTHWEST AIRLINES CO LUV KELLEHER HERBERT D
(Exec. Chairman of the Board
Director)		 50,000 $12.09 $604,500 2,999,457
(Direct)		 View
2008-01-28
Sale		 2008-01-30
1:17 pm		 SOUTHWEST AIRLINES CO LUV BARRETT COLLEEN C
(President
Director)		 10,000 $12.1 $121,000 43,576
(Direct)		 View
2007-12-07
Sale		 2007-12-10
12:50 pm		 SOUTHWEST AIRLINES CO LUV KELLY GARY C
(CEO and Vice Chairman
Director)		 6,850 $14.31 $98,009 140,745
(Direct)		 View
2007-12-06
Sale		 2007-12-10
12:46 pm		 SOUTHWEST AIRLINES CO LUV Jordan Robert E
(EVP - Strategy and Technology)		 48,600 $13.83 $672,267 0
(Direct)		 View
2007-06-15
Sale		 2007-06-18
6:27 pm		 SOUTHWEST AIRLINES CO LUV HOBBY WILLIAM P JR
(Director)		 4,750 $14.69 $69,778 0
(Direct)		 View
2006-08-17
Sale		 2006-08-21
4:11 pm		 SOUTHWEST AIRLINES CO LUV CONOVER DONNA D
(EVP- Customer Operations)		 12,000 $17.43 $209,218 9,999
(Direct)		 View
2006-08-10
Sale		 2006-08-14
1:58 pm		 SOUTHWEST AIRLINES CO LUV MORRIS JUNE M
(Former Director)		 18,948 $17.03 $322,774 0
(Direct)		 View
2005-11-18
Sale		 2005-11-21
12:05 pm		 SOUTHWEST AIRLINES CO LUV WIMBERLY JAMES C
(EVP-Aircraft Operations)		 28,635 $16.44 $470,862 3,430
(Direct)		 View
2004-12-17
Sale		 2004-12-17
6:26 pm		 SOUTHWEST AIRLINES CO LUV PARKER JAMES F
(Former Officer and Director)		 255 $15.8 $4,029 244,626
(Direct)		 View
Other transactions:
Transaction
& Date		 Reported
Date		 Company Symbol Insider
Relationship		 Shares
Traded		 Average
Price		 Total
Amount		 Shares
Ownership		 Filing
2008-09-09
Gift		 2008-09-12
10:22 am		 SOUTHWEST AIRLINES CO LUV KELLY GARY C
(COB, Pres., & CEO
Director)		 2,100 $0 $0 146,019
(Direct)		 View
2008-08-18
Exercise		 2008-08-19
4:41 pm		 SOUTHWEST AIRLINES CO LUV Wright Laura
(SR VP FINANCE & CFO)		 28,605 $8.2 $234,561 55,942
(Direct)		 View
2008-08-04
Exercise		 2008-08-06
12:19 pm		 SOUTHWEST AIRLINES CO LUV Jordan Robert E
(EVP - Strategy and Planning)		 9,251 $10.91 $100,887 9,251
(Direct)		 View
2008-07-30
Exercise
Tax Withholding		 2008-08-01
5:17 pm		 SOUTHWEST AIRLINES CO LUV KELLY GARY C
(COB, Pres., & CEO
Director)		 48,002 $12.67 $608,334 148,119
(Direct)		 View
2008-08-01
Gift		 2008-08-01
5:14 pm		 SOUTHWEST AIRLINES CO LUV Wright Laura
(SR VP FINANCE & CFO)		 1,350 $0 $0 27,337
(Direct)		 View
2008-06-04
Exercise		 2008-06-06
2:48 pm		 SOUTHWEST AIRLINES CO LUV KELLY GARY C
(Chairman and CEO
Director)		 34,513 $11.47 $396,022 175,258
(Direct)		 View
2008-02-04
Exercise
Tax Withholding		 2008-02-05
5:13 pm		 SOUTHWEST AIRLINES CO LUV RICKS RON
(Executive Vice President)		 8,916 $11.91 $106,206 52,444
(Direct)		 View
2008-01-07
Exercise
Tax Withholding		 2008-01-09
5:22 pm		 SOUTHWEST AIRLINES CO LUV BARRETT COLLEEN C
(President
Director)		 84,498 $9.519 $804,345 53,576
(Direct)		 View
2008-01-07
Exercise		 2008-01-09
5:20 pm		 SOUTHWEST AIRLINES CO LUV Van de Ven Michael G
(EVP & Chief of Operations)		 5,918 $7.87 $46,575 20,926
(Direct)		 View
2007-12-10
Exercise
Tax Withholding		 2007-12-12
5:40 pm		 SOUTHWEST AIRLINES CO LUV KELLEHER HERBERT D
(Chairman of the Board
Director)		 11,852 $9.747 $115,524 3,049,457
(Direct)		 View
2007-12-07
Gift		 2007-12-10
12:50 pm		 SOUTHWEST AIRLINES CO LUV KELLY GARY C
(CEO and Vice Chairman
Director)		 1,650 $0 $0 147,595
(Direct)		 View
2007-12-06
Exercise		 2007-12-10
12:46 pm		 SOUTHWEST AIRLINES CO LUV Jordan Robert E
(EVP - Strategy and Technology)		 48,600 $7.87 $382,482 48,600
(Direct)		 View
2007-06-15
Exercise		 2007-06-18
6:27 pm		 SOUTHWEST AIRLINES CO LUV HOBBY WILLIAM P JR
(Director)		 4,750 $0 $0 4,750
(Direct)		 View
2006-11-01
Exercise		 2006-11-03
5:05 pm		 SOUTHWEST AIRLINES CO LUV ROGGE JOYCE
(former Sr. VP Marketing)		 7,831 $4.302 $33,688 48,844
(Direct)		 View
2006-08-28
Gift		 2006-08-30
3:06 pm		 SOUTHWEST AIRLINES CO LUV KING ROLLIN W
(Former Director)		 1,010 $0 $0 302,947
(Direct)		 View
2006-08-17
Exercise		 2006-08-21
4:11 pm		 SOUTHWEST AIRLINES CO LUV CONOVER DONNA D
(EVP- Customer Operations)		 12,000 $8.11 $97,320 21,999
(Direct)		 View
2004-12-17
Exercise		 2004-12-17
6:26 pm		 SOUTHWEST AIRLINES CO LUV PARKER JAMES F
(Former Officer and Director)		 255 $3.33 $849 244,881
(Direct)		 View
Stock options: Exercise, Award, Grant, Conversion
Transaction
& Date		 Reported
Date		 Exercisable
Expiration		 Company Symbol Insider
Relationship		 Shares
Traded		 Conversion
Price		 Shares
Ownership		 Filing
2008-11-20
Option Award		 2008-11-24
3:26 pm		 N/A
2018-11-19		 SOUTHWEST AIRLINES CO LUV DENISON JOHN G
(Director)		 10,000 $7.76 10,000
(Direct)		 View
2008-11-20
Option Award		 2008-11-24
11:04 am		 N/A
2018-11-19		 SOUTHWEST AIRLINES CO LUV VILLANUEVA DANIEL D
(Director)		 10,000 $7.76 10,000
(Direct)		 View
2008-08-18
Exercise		 2008-08-19
4:41 pm		 N/A
2008-09-01		 SOUTHWEST AIRLINES CO LUV Wright Laura
(SR VP FINANCE & CFO)		 28,605 $8.2 0
(Direct)		 View
2008-08-04
Exercise		 2008-08-06
12:19 pm		 N/A
2010-01-19		 SOUTHWEST AIRLINES CO LUV Jordan Robert E
(EVP - Strategy and Planning)		 5,500 $10.35 0
(Direct)		 View
2008-08-04
Exercise		 2008-08-06
12:19 pm		 N/A
2009-01-22		 SOUTHWEST AIRLINES CO LUV Jordan Robert E
(EVP - Strategy and Planning)		 3,751 $11.72 0
(Direct)		 View
2008-07-30
Exercise		 2008-08-01
5:17 pm		 2000-01-01
2010-01-01		 SOUTHWEST AIRLINES CO LUV KELLY GARY C
(COB, Pres., & CEO
Director)		 6,687 $10.88 0
(Direct)		 View
2008-07-30
Exercise		 2008-08-01
5:17 pm		 N/A
2010-01-19		 SOUTHWEST AIRLINES CO LUV KELLY GARY C
(COB, Pres., & CEO
Director)		 21,001 $10.35 0
(Direct)		 View
2008-06-04
Exercise		 2008-06-06
2:48 pm		 N/A
2009-01-01		 SOUTHWEST AIRLINES CO LUV KELLY GARY C
(Chairman and CEO
Director)		 5,261 $10.11 0
(Direct)		 View
2008-06-04
Exercise		 2008-06-06
2:48 pm		 N/A
2009-01-22		 SOUTHWEST AIRLINES CO LUV KELLY GARY C
(Chairman and CEO
Director)		 29,252 $11.72 0
(Direct)		 View
2008-05-21
Option Award		 2008-05-21
6:15 pm		 N/A
N/A		 SOUTHWEST AIRLINES CO LUV JOHNSON TRAVIS C
(Director)		 1,000 $0 5,750
(Direct)		 View
2008-05-21
Option Award		 2008-05-21
6:11 pm		 N/A
N/A		 SOUTHWEST AIRLINES CO LUV CROCKETT WEB
(Director)		 1,000 $0 5,750
(Direct)		 View
2008-05-21
Option Award		 2008-05-21
6:08 pm		 N/A
N/A		 SOUTHWEST AIRLINES CO LUV CUNNINGHAM WILLIAM H DR
(Director)		 1,000 $0 5,750
(Direct)		 View
2008-05-21
Option Award		 2008-05-21
6:05 pm		 N/A
N/A		 SOUTHWEST AIRLINES CO LUV MONTFORD JOHN T
(Director)		 1,000 $0 5,000
(Direct)		 View
2008-05-21
Option Award		 2008-05-21
5:59 pm		 N/A
N/A		 SOUTHWEST AIRLINES CO LUV CALDERA LOUIS E
(Director)		 1,000 $0 4,250
(Direct)		 View
2008-05-21
Option Award		 2008-05-21
5:56 pm		 N/A
N/A		 SOUTHWEST AIRLINES CO LUV BIEGLER DAVID W
(Director)		 1,000 $0 4,000
(Direct)		 View
2008-05-21
Option Award		 2008-05-21
5:52 pm		 N/A
N/A		 SOUTHWEST AIRLINES CO LUV LOEFFLER NANCY B
(Director)		 1,000 $0 4,250
(Direct)		 View
2008-02-01
Option Award		 2008-02-05
5:16 pm		 N/A
2018-01-31		 SOUTHWEST AIRLINES CO LUV Jordan Robert E
(EVP - Strategy and Technology)		 65,000 $12.18 65,000
(Direct)		 View
2008-02-01
Option Award		 2008-02-05
5:15 pm		 N/A
2018-01-31		 SOUTHWEST AIRLINES CO LUV Van de Ven Michael G
(EVP & Chief of Operations)		 75,000 $12.18 75,000
(Direct)		 View
2008-02-01
Option Award		 2008-02-05
5:14 pm		 N/A
2018-01-31		 SOUTHWEST AIRLINES CO LUV Wright Laura
(SR VP FINANCE & CFO)		 65,000 $12.18 65,000
(Direct)		 View
2008-02-01
Option Award		 2008-02-05
5:13 pm		 N/A
2018-01-31		 SOUTHWEST AIRLINES CO LUV RIDLEY DAVIS S
(Sr VP - Marketing)		 30,000 $12.18 30,000
(Direct)		 View
2008-02-01
Option Award		 2008-02-05
5:13 pm		 N/A
2018-01-31		 SOUTHWEST AIRLINES CO LUV RICKS RON
(Executive Vice President)		 80,000 $12.18 80,000
(Direct)		 View
2008-02-04
Exercise		 2008-02-05
5:13 pm		 N/A
2009-01-22		 SOUTHWEST AIRLINES CO LUV RICKS RON
(Executive Vice President)		 4,531 $11.72 1,223
(Direct)		 View
2008-02-01
Option Award		 2008-02-05
5:11 pm		 N/A
2018-01-31		 SOUTHWEST AIRLINES CO LUV KELLY GARY C
(CEO and Vice Chairman
Director)		 150,000 $12.18 150,000
(Direct)		 View
2008-01-07
Exercise		 2008-01-09
5:22 pm		 N/A
2008-01-23		 SOUTHWEST AIRLINES CO LUV BARRETT COLLEEN C
(President
Director)		 48,020 $7.87 0
(Direct)		 View
2008-01-07
Exercise		 2008-01-09
5:20 pm		 N/A
2008-01-23		 SOUTHWEST AIRLINES CO LUV Van de Ven Michael G
(EVP & Chief of Operations)		 5,918 $7.87 0
(Direct)		 View
2007-12-10
Exercise		 2007-12-12
5:40 pm		 N/A
2008-01-01		 SOUTHWEST AIRLINES CO LUV KELLEHER HERBERT D
(Chairman of the Board
Director)		 7,597 $7.27 0
(Direct)		 View
2007-12-06
Exercise		 2007-12-10
12:46 pm		 N/A
2008-01-23		 SOUTHWEST AIRLINES CO LUV Jordan Robert E
(EVP - Strategy and Technology)		 48,600 $7.87 0
(Direct)		 View
2007-06-15
Exercise		 2007-06-18
6:27 pm		 2007-06-15
2007-06-15		 SOUTHWEST AIRLINES CO LUV HOBBY WILLIAM P JR
(Director)		 4,750 $0 0
(Direct)		 View
2006-11-01
Exercise		 2006-11-03
5:05 pm		 2006-01-01
2007-01-01		 SOUTHWEST AIRLINES CO LUV ROGGE JOYCE
(former Sr. VP Marketing)		 149 $4.4 0
(Direct)		 View
2006-11-01
Exercise		 2006-11-03
5:05 pm		 2006-01-24
2007-01-24		 SOUTHWEST AIRLINES CO LUV ROGGE JOYCE
(former Sr. VP Marketing)		 7,682 $4.3 0
(Direct)		 View
2006-08-17
Exercise		 2006-08-21
4:11 pm		 2006-05-01
2008-05-01		 SOUTHWEST AIRLINES CO LUV CONOVER DONNA D
(EVP- Customer Operations)		 12,000 $8.11 72,113
(Direct)		 View
2004-12-17
Exercise		 2004-12-17
6:26 pm		 1995-01-01
2005-01-01		 SOUTHWEST AIRLINES CO LUV PARKER JAMES F
(Former Officer and Director)		 255 $3.33 0
(Direct)		 View
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