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Sec Filings Insider Trading - Keane Martin J III - Portfolio Holdings (Majority Ownership)
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"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch ==>> What is insider trading>>
Insider Trading Transactions for Keane Martin J III
Keane Martin J III: Insider Trading and Stock Options
Other transactions:
Transaction
& Date		 Reported
Date		 Company Symbol Insider
Relationship		 Shares
Traded		 Average
Price		 Total
Amount		 Shares
Ownership		 Filing
2008-12-01
Exercise
Tax Withholding		 2008-12-02
4:13 pm		 BLUEFLY INC BFLY Keane Martin J III
(SVP of Ecommerce)		 13,200 $0.3467 $4,576 50,872
(Direct)		 View
2007-12-01
Exercise
Tax Withholding		 2007-12-05
11:04 am		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 132,000 $0.2182 $28,800 92,833
(Direct)		 View
2007-02-23
Option Award		 2007-02-27
1:08 pm		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 24,833 $0 $0 24,833
(Direct)		 View
Stock options: Exercise, Award, Grant, Conversion
Transaction
& Date		 Reported
Date		 Exercisable
Expiration		 Company Symbol Insider
Relationship		 Shares
Traded		 Conversion
Price		 Shares
Ownership		 Filing
2008-12-01
Exercise		 2008-12-02
4:13 pm		 N/A
N/A		 BLUEFLY INC BFLY Keane Martin J III
(SVP of Ecommerce)		 10,000 $0 10,000
(Direct)		 View
2007-12-01
Exercise		 2007-12-05
11:04 am		 N/A
N/A		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 100,000 $0 200,000
(Direct)		 View
2007-02-23
Option Sale		 2007-02-27
1:08 pm		 N/A
2009-01-22		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 25,000 $15.09 0
(Direct)		 View
2007-02-23
Option Sale		 2007-02-27
1:08 pm		 N/A
2009-05-31		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 5,000 $9.28 0
(Direct)		 View
2007-02-23
Option Sale		 2007-02-27
1:08 pm		 N/A
2009-08-31		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 20,000 $9.19 0
(Direct)		 View
2007-02-23
Option Sale		 2007-02-27
1:08 pm		 N/A
2009-12-02		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 20,000 $11.22 0
(Direct)		 View
2007-02-23
Option Sale		 2007-02-27
1:08 pm		 N/A
2010-10-12		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 30,000 $2.78 0
(Direct)		 View
2007-02-23
Option Sale		 2007-02-27
1:08 pm		 N/A
2015-09-30		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 20,000 $1.54 0
(Direct)		 View
2007-02-23
Option Award		 2007-02-27
1:08 pm		 N/A
N/A		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 10,278 $0 10,278
(Direct)		 View
2006-11-30
Option Award		 2006-12-04
2:10 pm		 N/A
N/A		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 300,000 $0 300,000
(Direct)		 View
2005-09-30
Option Award		 2005-11-10
10:48 am		 N/A
2015-09-30		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 20,000 $1.54 20,000
(Direct)		 View
2005-03-23
Option Award		 2005-03-25
09:43 am		 N/A
2015-03-23		 BLUEFLY INC BFLY Keane Martin J III
(SVP of E-Commerce)		 50,000 $1.26 50,000
(Direct)		 View