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"Insiders might sell their shares for any number of reasons, but they buy them for only one:
they think the price will rise" - Peter Lynch ==>> What is insider trading>> |

| Transaction & Date | Reported Date |
Company | Symbol | Insider Relationship |
Shares Traded | Average Price | Total Amount |
Shares Ownership |
Filing |
| 2008-01-28 Sale |
2008-01-30 7:22 pm | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Sr. VP Chief Marketing Officer) | 25,198 | $34.11 | $859,500 | 0 (Direct) | View |
| 2007-03-05- -2007-03-06 Sale |
2007-03-06 8:21 pm | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 17,400 | $83.8 | $1,458,042 | 25,198 (Direct) |
View |
| 2005-02-14 Sale |
2005-02-16 7:53 pm |
HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 40,318 | $68.72 | $2,770,653 | 42,598 (Direct) |
View |
| 2004-02-24 Sale |
2004-02-25 6:22 pm | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 1,555 | $51.47 | $80,036 | 42,598 (Direct) |
View |
| 2003-12-11 Sale | 2003-12-12 3:28 pm |
HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 7,425 | $48 | $356,424 | 44,370 (Direct) | View |
| 2003-08-21 Sale | 2003-08-22 4:27 pm | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 5,000 | $42.65 | $213,263 | 44,370 (Direct) |
View |
| Transaction & Date |
Reported Date | Company | Symbol | Insider Relationship | Shares Traded |
Average Price | Total Amount |
Shares Ownership | Filing |
| 2008-01-28 Option Award | 2008-01-30 7:22 pm | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Sr. VP Chief Marketing Officer) | 18,379 | $23.37 | $429,536 | 6,037 (Direct) | View |
| 2005-02-14 Exercise | 2005-02-16 7:53 pm | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 40,318 | $28.02 | $1,129,601 | 82,916 (Direct) |
View |
| 2004-01-01 Tax Withholding | 2004-01-05 2:56 pm | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 217 | $49.77 | $10,800 | 44,153 (Direct) |
View |
| 2003-09-17 Exercise | 2003-09-19 1:11 pm | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 7,425 | $14.31 | $106,270 | 51,795 (Direct) |
View |
| Transaction & Date |
Reported Date |
Exercisable Expiration |
Company | Symbol | Insider Relationship |
Shares Traded |
Conversion Price | Shares Ownership |
Filing |
| 2010-03-01 Option Award |
2010-03-03 4:41 pm |
N/A 2020-03-01 | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 27,591 | $56.08 | 27,591 (Direct) |
View |
| 2008-02-27 Option Award | 2008-02-29 7:05 pm | N/A 2018-02-27 | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 26,456 | $100 | 26,456 (Direct) |
View |
| 2008-01-28 Option Sale |
2008-01-30 7:22 pm | N/A 2009-06-20 |
HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Sr. VP Chief Marketing Officer) | 15,000 | $47.02 | 0 (Direct) | View |
| 2008-01-28 Option Sale |
2008-01-30 7:22 pm | N/A 2011-06-16 |
HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Sr. VP Chief Marketing Officer) | 19,000 | $52.59 | 0 (Direct) | View |
| 2008-01-28 Option Sale | 2008-01-30 7:22 pm |
N/A 2012-06-17 |
HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Sr. VP Chief Marketing Officer) | 40,000 | $73.95 | 0 (Direct) | View |
| 2008-01-28 Option Sale |
2008-01-30 7:22 pm | N/A 2012-11-09 |
HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Sr. VP Chief Marketing Officer) | 100,000 | $63.96 | 0 (Direct) |
View |
| 2008-01-28 Option Sale |
2008-01-30 7:22 pm |
N/A 2013-07-19 |
HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Sr. VP Chief Marketing Officer) | 35,128 | $64.97 | 0 (Direct) | View |
| 2005-06-16 Option Award | 2005-06-20 3:49 pm | N/A 2012-06-17 |
HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 40,000 | $73.95 | 40,000 (Direct) | View |
| 2005-02-14 Exercise | 2005-02-16 7:53 pm | N/A 2009-11-12 | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 20,939 | $27.28 | 0 (Direct) | View |
| 2005-02-14 Exercise | 2005-02-16 7:53 pm |
N/A 2010-11-16 | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 19,379 | $28.81 | 0 (Direct) | View |
| 2004-06-15 Option Award |
2004-06-17 6:43 pm | N/A 2011-06-16 | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 19,000 | $52.59 | 19,000 (Direct) |
View |
| 2003-09-17 Exercise |
2003-09-19 1:11 pm | N/A 2008-12-11 | HARRAHS ENTERTAINMENT INC | HET | NORTON DAVID W (Senior Vice President) | 7,425 | $14.31 | 0 (Direct) |
View |
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