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"Insiders might sell their shares for any number of reasons, but they buy them for only one:
they think the price will rise" - Peter Lynch ==>> What is insider trading>> |

| Transaction & Date | Reported Date |
Company | Symbol | Insider Relationship |
Shares Traded | Average Price | Total Amount |
Shares Ownership |
Filing |
| 2008-03-19 Sale |
2008-03-20 4:33 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 4,000 | $45.6 | $182,399 | 0 (Direct) | View |
| 2008-03-19 Sale |
2008-03-20 4:31 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 6,300 | $48.13 | $303,247 | 4,000 (Direct) |
View |
| 2008-03-19 Sale |
2008-03-20 4:30 pm |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 9,700 | $48.51 | $470,588 | 10,300 (Direct) |
View |
| 2008-03-18 Sale |
2008-03-19 1:58 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 12,600 | $46.17 | $581,725 | 0 (Direct) |
View |
| 2008-03-18 Sale | 2008-03-19 1:56 pm |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 7,500 | $46.51 | $348,797 | 12,500 (Direct) | View |
| 2007-03-30 Sale | 2007-04-03 4:12 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 2,900 | $33 | $95,699 | 0 (Direct) |
View |
| 2007-03-30 Sale |
2007-04-03 4:10 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 7,400 | $33.25 | $246,040 | 2,900 (Direct) | View |
| 2006-08-09 Sale | 2006-08-10 10:03 am |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 6,200 | $30.23 | $187,426 | 0 (Direct) | View |
| 2006-08-03 Sale | 2006-08-03 4:35 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 3,800 | $30 | $114,000 | 0 (Direct) | View |
| 2006-04-05 Sale | 2006-04-06 08:33 am | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,000 | $27.23 | $136,164 | 0 (Direct) |
View |
| 2006-03-23 Sale | 2006-03-27 4:07 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 8,000 | $27.01 | $216,064 | 0 (Direct) |
View |
| 2005-11-10 Sale | 2005-11-10 3:50 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 13,850 | $26 | $360,122 | 0 (Direct) |
View |
| 2005-11-03 Sale |
2005-11-04 2:37 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 2,300 | $17.81 | $40,969 | 0 (Direct) |
View |
| 2004-11-22 Sale |
2004-11-23 3:10 pm |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 3,000 | $22 | $66,000 | 0 (Direct) |
View |
| 2004-11-16 Sale |
2004-11-16 5:05 pm |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 1,400 | $22 | $30,800 | 0 (Direct) |
View |
| 2004-11-12 Sale | 2004-11-15 10:52 am | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 200 | $22 | $4,400 | 0 (Direct) |
View |
| 2004-11-11 Sale |
2004-11-12 10:01 am | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,400 | $22.02 | $118,885 | 0 (Direct) | View |
| 2004-06-09 Sale |
2004-06-09 3:01 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 8,200 | $20 | $164,000 | 0 (Direct) | View |
| 2004-06-04 Sale | 2004-06-07 09:25 am |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 800 | $20 | $16,000 | 0 (Direct) | View |
| 2004-05-24 Sale(A) |
2004-05-28 2:37 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,400 | $19.46 | $105,063 | 0 (Direct) |
View |
| 2004-05-26 Sale |
2004-05-28 07:55 am |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 1,600 | $19.45 | $31,120 | 0 (Direct) | View |
| 2004-05-25 Sale | 2004-05-26 12:26 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 7,300 | $19.45 | $141,985 | 0 (Direct) | View |
| 2004-05-24 Sale | 2004-05-25 4:26 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,400 | $19.46 | $105,063 | 0 (Direct) | View |
| 2004-05-12 Sale | 2004-05-13 09:06 am |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 200 | $19.45 | $3,890 | 0 (Direct) | View |
| 2004-04-27 Sale |
2004-04-28 1:55 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 6,500 | $19.45 | $126,425 | 0 (Direct) |
View |
| 2004-03-01 Sale |
2004-03-02 10:44 am | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 18,000 | $18.26 | $328,646 | 0 (Direct) |
View |
| 2003-11-03 Sale | 2003-11-04 3:46 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 17,000 | $17.02 | $289,393 | 0 (Direct) |
View |
| 2003-10-31 Sale | 2003-11-03 1:29 pm |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 20,000 | $17.08 | $341,604 | 0 (Direct) |
View |
| Transaction & Date | Reported Date |
Company | Symbol | Insider Relationship |
Shares Traded | Average Price |
Total Amount | Shares Ownership | Filing |
| 2008-03-19 Exercise |
2008-03-20 4:30 pm |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 20,000 | $21.07 | $421,342 | 20,000 (Direct) | View |
| 2008-03-18 Exercise |
2008-03-19 1:56 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 20,000 | $814.6 | $16,292,280 | 20,000 (Direct) | View |
| 2007-03-30 Exercise | 2007-04-03 4:10 pm |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 10,000 | $24 | $240,014 | 10,000 (Direct) | View |
| 2006-08-09 Exercise | 2006-08-10 10:03 am |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 6,200 | $8.625 | $53,475 | 6,200 (Direct) | View |
| 2006-08-03 Exercise |
2006-08-03 4:35 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 3,800 | $8.625 | $32,775 | 3,800 (Direct) | View |
| 2006-04-05 Exercise |
2006-04-06 08:33 am | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,000 | $8.625 | $43,125 | 5,000 (Direct) | View |
| 2006-03-23 Exercise | 2006-03-27 4:07 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 8,000 | $16.96 | $135,663 | 8,000 (Direct) | View |
| 2005-11-10 Exercise | 2005-11-10 3:50 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 13,850 | $12.87 | $178,292 | 13,850 (Direct) | View |
| 2004-11-22 Exercise | 2004-11-23 3:10 pm |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 3,000 | $8.625 | $25,875 | 3,000 (Direct) |
View |
| 2004-11-16 Exercise | 2004-11-16 5:05 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 1,400 | $8.625 | $12,075 | 1,400 (Direct) |
View |
| 2004-11-12 Exercise | 2004-11-15 10:52 am |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 200 | $8.625 | $1,725 | 200 (Direct) |
View |
| 2004-11-11 Exercise |
2004-11-12 10:01 am | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,400 | $8.625 | $46,575 | 10,000 (Direct) | View |
| 2004-06-09 Exercise | 2004-06-09 3:01 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 8,200 | $8.625 | $70,725 | 8,200 (Direct) |
View |
| 2004-06-04 Exercise | 2004-06-07 09:25 am | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 800 | $8.625 | $6,900 | 800 (Direct) |
View |
| 2004-05-24 Exercise(A) |
2004-05-28 2:37 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,400 | $8.751 | $47,253 | 5,400 (Direct) |
View |
| 2004-05-26 Exercise | 2004-05-28 07:55 am | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 1,600 | $14.77 | $23,631 | 1,600 (Direct) |
View |
| 2004-05-25 Exercise |
2004-05-26 12:26 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 7,300 | $11.98 | $87,447 | 7,300 (Direct) | View |
| 2004-05-24 Exercise |
2004-05-25 4:26 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,400 | $8.625 | $46,575 | 5,400 (Direct) | View |
| 2004-05-12 Exercise | 2004-05-13 09:06 am | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 200 | $8.625 | $1,725 | 200 (Direct) |
View |
| 2004-04-27 Exercise | 2004-04-28 1:55 pm | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 6,500 | $8.625 | $56,062 | 6,500 (Direct) |
View |
| 2004-03-01 Exercise |
2004-03-02 10:44 am | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 18,000 | $8.625 | $155,250 | 18,000 (Direct) |
View |
| 2003-11-03 Exercise | 2003-11-04 3:46 pm |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 17,000 | $8.625 | $146,625 | 17,000 (Direct) | View |
| 2003-10-31 Exercise |
2003-11-03 1:29 pm |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 20,000 | $8.625 | $172,500 | 20,000 (Direct) | View |
| Transaction & Date |
Reported Date |
Exercisable Expiration | Company | Symbol | Insider Relationship |
Shares Traded |
Conversion Price | Shares Ownership | Filing |
| 2008-03-19 Exercise | 2008-03-20 4:30 pm |
2008-01-01 2014-01-01 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 10,800 | $21.14 | 2,700 (Direct) | View |
| 2008-03-19 Exercise | 2008-03-20 4:30 pm | 2007-05-31 2015-01-01 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 2,000 | $21.14 | 6,000 (Direct) | View |
| 2008-03-19 Exercise |
2008-03-20 4:30 pm | 2008-01-01 2016-01-01 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 7,200 | $24.95 | 10,800 (Direct) |
View |
| 2008-03-18 Exercise | 2008-03-19 1:58 pm | 2004-01-01 2008-04-01 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 4,000 | $14.47 | 0 (Direct) | View |
| 2008-03-18 Exercise |
2008-03-19 1:58 pm | 2005-01-01 2008-04-01 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 4,000 | $16.64 | 0 (Direct) | View |
| 2008-03-18 Exercise | 2008-03-19 1:58 pm | 2006-01-01 2008-04-01 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 4,000 | $18.81 | 0 (Direct) |
View |
| 2008-03-18 Exercise |
2008-03-19 1:58 pm |
2008-01-01 2008-04-01 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 8,000 | $20.98 | 0 (Direct) | View |
| 2008-01-01 Option Award |
2008-01-03 12:25 pm |
N/A N/A |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 15,000 | $37.65 | 15,000 (Direct) |
View |
| 2007-03-30 Exercise | 2007-04-03 4:10 pm |
2005-01-01 2007-04-02 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 1,000 | $23.33 | 0 (Direct) |
View |
| 2007-03-30 Exercise |
2007-04-03 4:10 pm |
2006-01-01 2007-04-02 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,000 | $29.3 | 0 (Direct) |
View |
| 2007-03-30 Exercise | 2007-04-03 4:10 pm | 2003-01-01 2007-04-02 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 4,000 | $17.55 | 0 (Direct) | View |
| 2007-01-01 Option Award |
2007-01-03 3:37 pm |
N/A N/A |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 14,000 | $35.98 | 14,000 (Direct) |
View |
| 2006-08-09 Exercise |
2006-08-10 10:03 am |
2005-06-12 2015-06-12 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 6,200 | $8.625 | 36,000 (Direct) |
View |
| 2006-08-03 Exercise | 2006-08-03 4:35 pm | 2005-06-12 2015-06-12 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 3,800 | $8.625 | 42,200 (Direct) | View |
| 2006-04-05 Exercise | 2006-04-06 08:33 am |
2005-06-12 2015-06-12 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,000 | $8.625 | 46,000 (Direct) |
View |
| 2006-03-23 Exercise | 2006-03-27 4:07 pm | 2005-01-01 2006-03-31 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 2,000 | $14.77 | 0 (Direct) |
View |
| 2006-03-23 Exercise |
2006-03-27 4:07 pm | 2006-01-01 2006-03-31 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 6,000 | $17.69 | 0 (Direct) |
View |
| 2006-01-01 Option Award |
2006-01-03 1:41 pm |
N/A N/A | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 18,000 | $24.95 | 18,000 (Direct) |
View |
| 2005-11-10 Option Sale |
2005-11-10 3:50 pm | 2005-06-12 2010-06-11 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 9,850 | $8.625 | 51,000 (Direct) | View |
| 2005-11-10 Option Sale | 2005-11-10 3:50 pm | 2005-01-01 2007-03-05 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 4,000 | $23.33 | 1,000 (Direct) | View |
| 2005-11-03 Option Sale |
2005-11-04 2:37 pm |
2005-06-12 2010-06-11 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 1,150 | $8.625 | 60,850 (Direct) | View |
| 2005-06-12 Option Award |
2005-06-13 1:48 pm | 2005-06-12 2010-06-11 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 36,000 | $8.625 | 62,000 (Direct) |
View |
| 2005-01-01 Option Award |
2005-01-04 12:04 pm |
N/A N/A | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 10,000 | $21.14 | 10,000 (Direct) |
View |
| 2004-11-22 Option Sale | 2004-11-23 3:10 pm | N/A 2010-06-11 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 3,000 | $8.625 | 26,000 (Direct) |
View |
| 2004-11-16 Option Sale | 2004-11-16 5:05 pm |
N/A 2010-06-11 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 1,400 | $8.625 | 29,000 (Direct) | View |
| 2004-11-12 Option Sale |
2004-11-15 10:52 am |
N/A 2010-06-11 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 200 | $8.625 | 30,400 (Direct) | View |
| 2004-11-11 Option Sale |
2004-11-12 10:01 am | N/A 2010-06-11 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,400 | $8.625 | 30,600 (Direct) | View |
| 2004-06-12 Option Award | 2004-06-14 09:13 am |
N/A 2010-06-11 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 36,000 | $8.625 | 36,000 (Direct) | View |
| 2004-06-09 Exercise |
2004-06-09 3:01 pm | N/A 2010-06-11 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 8,200 | $8.625 | 72,000 (Direct) | View |
| 2004-06-04 Exercise | 2004-06-07 09:25 am |
N/A 2010-06-11 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 800 | $8.625 | 80,200 (Direct) | View |
| 2004-05-24 Exercise | 2004-05-28 2:37 pm |
N/A 2010-06-11 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 2,300 | $8.625 | 81,000 (Direct) | View |
| 2004-05-24 Exercise |
2004-05-28 2:37 pm |
2002-01-01 2006-03-06 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 3,100 | $8.844 | 900 (Direct) | View |
| 2004-05-26 Exercise |
2004-05-28 07:55 am |
N/A 2006-03-31 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 1,600 | $14.77 | 2,000 (Direct) | View |
| 2004-05-25 Exercise |
2004-05-26 12:26 pm |
2002-01-01 2006-03-31 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 900 | $8.844 | 0 (Direct) |
View |
| 2004-05-25 Exercise | 2004-05-26 12:26 pm | 2004-01-01 2006-03-31 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,000 | $11.76 | 0 (Direct) |
View |
| 2004-05-25 Exercise |
2004-05-26 12:26 pm |
N/A 2006-03-31 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 1,400 | $14.77 | 3,600 (Direct) |
View |
| 2004-05-24 Exercise | 2004-05-25 4:26 pm | N/A 2010-06-11 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 5,400 | $8.625 | 77,900 (Direct) |
View |
| 2004-05-12 Exercise |
2004-05-13 09:06 am |
N/A 2010-06-11 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 200 | $8.625 | 83,300 (Direct) |
View |
| 2004-04-27 Exercise | 2004-04-28 1:55 pm |
N/A 2010-06-11 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 6,500 | $8.625 | 83,500 (Direct) |
View |
| 2004-03-01 Exercise |
2004-03-02 10:44 am |
N/A 2010-06-11 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 18,000 | $8.625 | 90,000 (Direct) |
View |
| 2004-01-01 Option Award | 2004-01-02 2:45 pm |
N/A 2013-12-31 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 13,500 | $18.46 | 13,500 (Direct) | View |
| 2003-11-03 Exercise |
2003-11-04 3:46 pm | N/A 2010-06-11 |
BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 17,000 | $8.625 | 108,000 (Direct) | View |
| 2003-10-31 Exercise |
2003-11-03 1:29 pm | N/A 2010-06-11 | BOSTON BEER CO INC | SAM | HALL ROBERT H (V.P. of Brand Development) | 20,000 | $8.625 | 125,000 (Direct) | View |
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