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Sec Filings Insider Trading - Jesse H William Jr - Portfolio Holdings (Majority Ownership)
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"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch ==>> What is insider trading>>
Insider Trading Transactions for Jesse H William Jr
JESSE H WILLIAM JR: Insider Trading and Stock Options
Common stock purchase or sale:
Transaction
& Date		 Reported
Date		 Company Symbol Insider
Relationship		 Shares
Traded		 Average
Price		 Total
Amount		 Shares
Ownership		 Filing
2009-06-11
Sale		 2009-06-12
5:55 pm		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 22,030 $0 $0 0
(Direct)		 View
2007-08-22
Sale		 2007-08-22
5:25 pm		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 1,711 $25.18 $43,090 0
(Direct)		 View
2007-08-21
Sale		 2007-08-22
5:22 pm		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 8,289 $25.23 $209,123 0
(Direct)		 View
2006-05-22
Sale		 2006-05-24
1:06 pm		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 14,434 $30.33 $437,783 0
(Direct)		 View
2006-05-19
Sale		 2006-05-19
4:59 pm		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 6,400 $30.27 $193,728 0
(Direct)		 View
2004-07-06
Sale		 2004-07-06
7:45 pm		 DESIGN WITHIN REACH INC DWRI JESSE H WILLIAM JR
(10% owner)		 553,332 $12 $6,639,984 112,903
(Indirect)		 View
2004-02-27
Sale		 2004-03-01
2:54 pm		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 33,934 $20.42 $692,932 0
(Direct)		 View
2003-08-27
Sale		 2003-08-28
7:41 pm		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 47,700 $20.95 $999,315 0
(Direct)		 View
Other transactions:
Transaction
& Date		 Reported
Date		 Company Symbol Insider
Relationship		 Shares
Traded		 Average
Price		 Total
Amount		 Shares
Ownership		 Filing
2008-06-11
Option Award		 2008-06-12
12:35 pm		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 200 $0 $0 22,030
(Direct)		 View
2007-08-22
Exercise		 2007-08-22
5:25 pm		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 1,711 $17.38 $29,737 1,711
(Direct)		 View
2007-08-21
Exercise		 2007-08-22
5:22 pm		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 8,289 $17.38 $144,063 8,289
(Direct)		 View
2007-06-13
Option Award		 2007-06-15
3:46 pm		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 2,000 $0 $0 218,301
(Direct)		 View
2006-06-14
Option Award		 2006-06-15
7:13 pm		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 2,000 $0 $0 2,000
(Direct)		 View
2006-05-22
Exercise		 2006-05-24
1:06 pm		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 14,434 $17 $245,378 10,000
(Direct)		 View
2006-05-19
Exercise		 2006-05-19
4:59 pm		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 6,400 $15.94 $102,020 5,566
(Direct)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 722,997 $0 $0 54,274
(Direct
Indirect)		 View
2004-07-06
Exercise
Purchase		 2004-07-06
7:45 pm		 DESIGN WITHIN REACH INC DWRI JESSE H WILLIAM JR
(10% owner)		 3,616,087 $0.2904 $1,050,000 3,728,990
(Indirect)		 View
2004-02-27
Exercise		 2004-03-01
2:54 pm		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 33,934 $8.235 $279,446 0
(Direct)		 View
2003-08-27
Exercise		 2003-08-28
7:41 pm		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 30,232 $6.392 $193,256 0
(Direct)		 View
Stock options: Exercise, Award, Grant, Conversion
Transaction
& Date		 Reported
Date		 Exercisable
Expiration		 Company Symbol Insider
Relationship		 Shares
Traded		 Conversion
Price		 Shares
Ownership		 Filing
2007-08-22
Exercise		 2007-08-22
5:25 pm		 2004-05-27
2013-05-27		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 1,711 $17.38 0
(Direct)		 View
2007-08-21
Exercise		 2007-08-22
5:22 pm		 2004-05-27
2013-05-27		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 8,289 $17.38 1,711
(Direct)		 View
2007-05-24
Option Award		 2007-05-25
5:33 pm		 N/A
2017-05-24		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 7,500 $26.42 7,500
(Direct)		 View
2006-05-22
Exercise		 2006-05-24
1:06 pm		 2003-05-24
2012-05-24		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 4,434 $17 0
(Direct)		 View
2006-05-22
Exercise		 2006-05-24
1:06 pm		 2003-05-24
2012-05-24		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 10,000 $17 0
(Direct)		 View
2006-05-19
Exercise		 2006-05-19
4:59 pm		 2003-05-24
2012-05-24		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 5,566 $17 4,434
(Direct)		 View
2006-05-19
Exercise		 2006-05-19
4:59 pm		 2002-05-24
2011-05-24		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 834 $8.87 0
(Direct)		 View
2005-12-22
Option Award		 2005-12-23
3:33 pm		 2005-12-22
2015-12-22		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 13,500 $8.24 13,500
(Direct)		 View
2005-05-17
Option Award		 2005-05-19
4:23 pm		 N/A
2015-05-17		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 2,727 $7.07 2,727
(Direct)		 View
2005-05-17
Option Award		 2005-05-19
1:02 pm		 N/A
2015-05-17		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 7,500 $26.48 7,500
(Direct)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 N/A
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 20,686 $0 0
(Direct)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 N/A
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 215,276 $0 0
(Indirect)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 N/A
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 174,447 $0 0
(Indirect)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 N/A
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 20,877 $0 0
(Direct)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 N/A
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 170,957 $0 0
(Indirect)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 N/A
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 60,545 $0 0
(Indirect)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 N/A
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 54,274 $0 0
(Indirect)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 N/A
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 5,935 $0 0
(Indirect)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 2001-05-01
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 15,732 $0 0
(Direct)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 2001-05-01
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 294,066 $0 0
(Indirect)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 2001-05-01
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 79,332 $0 0
(Indirect)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 2001-05-01
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 1,430 $0 1,430
(Direct)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 2001-05-01
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 26,733 $0 26,733
(Indirect)		 View
2004-10-19
Purchase		 2004-10-21
9:32 pm		 2001-05-01
N/A		 PLANETOUT INC LGBT JESSE H WILLIAM JR
(Director)		 7,212 $0 7,212
(Indirect)		 View
2004-07-06
Purchase		 2004-07-06
7:45 pm		 N/A
N/A		 DESIGN WITHIN REACH INC DWRI JESSE H WILLIAM JR
(10% owner)		 1,077,250 $0 0
(Indirect)		 View
2004-07-06
Purchase		 2004-07-06
7:45 pm		 N/A
N/A		 DESIGN WITHIN REACH INC DWRI JESSE H WILLIAM JR
(10% owner)		 1,838,837 $0 0
(Indirect)		 View
2004-07-06
Exercise		 2004-07-06
7:45 pm		 N/A
N/A		 DESIGN WITHIN REACH INC DWRI JESSE H WILLIAM JR
(10% owner)		 172,057 $0 0
(Indirect)		 View
2004-07-06
Exercise		 2004-07-06
7:45 pm		 1999-12-16
2009-12-27		 DESIGN WITHIN REACH INC DWRI JESSE H WILLIAM JR
(10% owner)		 177,057 $2.55 0
(Indirect)		 View
2004-07-06
Exercise		 2004-07-06
7:45 pm		 1998-10-02
2004-10-01		 DESIGN WITHIN REACH INC DWRI JESSE H WILLIAM JR
(10% owner)		 700,000 $1.5 0
(Indirect)		 View
2004-05-27
Option Award		 2004-05-28
6:06 pm		 N/A
2014-05-27		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 7,500 $22.84 7,500
(Direct)		 View
2004-02-27
Exercise		 2004-03-01
2:54 pm		 2004-01-30
2011-01-30		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 24,768 $8 0
(Direct)		 View
2004-02-27
Exercise		 2004-03-01
2:54 pm		 2003-05-24
2011-05-24		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 9,166 $8.87 834
(Direct)		 View
2003-08-27
Exercise		 2003-08-28
7:41 pm		 2000-08-06
2009-08-06		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 30,000 $6.38 0
(Direct)		 View
2003-08-27
Exercise		 2003-08-28
7:41 pm		 2002-01-30
2011-01-30		 PEETS COFFEE & TEA INC PEET JESSE H WILLIAM JR
(Director)		 232 $8 24,768
(Direct)		 View