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Form 4 Filings | Insider Buys | Significant Buys |
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"Insiders might sell their shares for any number of reasons, but they buy them for only one:
they think the price will rise" - Peter Lynch ==>> What is insider trading>> |

| Transaction & Date | Reported Date |
Company | Symbol | Insider Relationship |
Shares Traded | Average Price | Total Amount |
Shares Ownership |
Filing |
| 2008-09-18 Sale |
2008-09-19 2:27 pm | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 58,072 | $39.91 | $2,317,654 | 155 (Direct) | View |
| 2008-09-12 Sale |
2008-09-15 11:01 am | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 28,992 | $38.38 | $1,112,713 | 155 (Direct) |
View |
| 2008-09-02 Sale |
2008-09-04 4:06 pm |
SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 20,000 | $37.61 | $752,200 | 155 (Direct) |
View |
| 2007-04-27 Sale |
2007-04-30 3:39 pm | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 54,624 | $38.05 | $2,078,443 | 146 (Direct) |
View |
| 2005-05-19 Sale | 2005-05-20 11:04 am |
SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 34,912 | $34.38 | $1,200,275 | 131 (Direct) | View |
| 2004-09-17 Sale(A) | 2005-04-08 08:52 am | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 11,053 | $30.43 | $336,343 | 131 (Direct) |
View |
| 2004-09-17 Sale |
2004-09-21 10:20 am | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 11,053 | $30.43 | $336,335 | 122 (Direct) | View |
| Transaction & Date |
Reported Date | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount |
Shares Ownership | Filing |
| 2008-09-18 Exercise | 2008-09-19 2:27 pm | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 58,072 | $29.5 | $1,713,124 | 58,227 (Direct) |
View |
| 2008-09-12 Exercise |
2008-09-15 11:01 am | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 28,992 | $27.98 | $811,196 | 29,147 (Direct) | View |
| 2008-09-02 Exercise |
2008-09-04 4:06 pm |
SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 20,000 | $27.98 | $559,600 | 20,155 (Direct) |
View |
| 2007-04-27 Exercise |
2007-04-30 3:39 pm |
SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 54,624 | $25.26 | $1,379,802 | 54,770 (Direct) | View |
| 2005-05-19 Exercise |
2005-05-20 11:04 am | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 34,912 | $22.43 | $783,076 | 35,043 (Direct) | View |
| 2004-09-17 Exercise(A) | 2005-04-08 08:52 am |
SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 11,053 | $19.08 | $210,891 | 11,184 (Direct) |
View |
| 2004-09-17 Exercise |
2004-09-21 10:20 am | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 11,053 | $22.35 | $247,071 | 10,922 (Direct) |
View |
| Transaction & Date | Reported Date |
Exercisable Expiration |
Company | Symbol | Insider Relationship |
Shares Traded | Conversion Price | Shares Ownership |
Filing |
| 2008-09-18 Exercise | 2008-09-19 2:27 pm |
2005-02-13 2014-02-13 |
SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 58,072 | $29.5 | 0 (Direct) |
View |
| 2008-09-12 Exercise |
2008-09-15 11:01 am |
2004-02-14 2013-02-14 | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 28,992 | $27.98 | 0 (Direct) |
View |
| 2008-09-02 Exercise | 2008-09-04 4:06 pm |
2004-02-14 2013-02-14 |
SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 20,000 | $27.98 | 28,992 (Direct) | View |
| 2008-02-18 Option Award | 2008-02-20 1:24 pm | 2009-02-18 2018-02-18 |
SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 74,703 | $35.78 | 74,703 (Direct) |
View |
| 2007-04-27 Exercise |
2007-04-30 3:39 pm | 2003-02-15 2012-02-15 |
SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 54,624 | $25.26 | 0 (Direct) |
View |
| 2007-02-19 Option Award | 2007-02-21 7:11 pm | 2008-02-19 2017-02-19 |
SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 75,523 | $36.42 | 75,523 (Direct) |
View |
| 2006-02-20 Option Award | 2006-02-27 08:08 am | 2007-02-20 2016-02-20 |
SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 73,195 | $33.81 | 73,195 (Direct) | View |
| 2006-02-20 Option Award | 2006-02-21 5:03 pm | 2007-02-20 2016-02-20 |
SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 73,195 | $33.18 | 73,195 (Direct) | View |
| 2005-05-19 Exercise |
2005-05-20 11:04 am | 2002-04-16 2011-04-16 | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 34,912 | $22.43 | 0 (Direct) | View |
| 2004-09-17 Exercise | 2005-04-08 08:52 am | 2002-02-16 2011-02-16 | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 11,053 | $19.08 | 11,053 (Direct) | View |
| 2005-02-21 Option Award |
2005-02-23 10:24 am |
2006-02-21 2015-02-21 | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 75,313 | $32.7 | 75,313 (Direct) |
View |
| 2004-09-17 Exercise |
2004-09-21 10:20 am | 2002-02-16 2011-02-16 | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 253 | $19.08 | 21,853 (Direct) | View |
| 2004-09-17 Exercise |
2004-09-21 10:20 am |
2002-04-16 2011-04-16 | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 10,800 | $22.43 | 24,112 (Direct) | View |
| 2004-02-16 Option Award | 2004-02-18 3:31 pm | 2005-02-13 2014-02-13 | SOUTHERN CO | SO | HOLLAND G EDISON (Executive Vice President) | 58,072 | $29.5 | 58,072 (Direct) | View |
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