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"Insiders might sell their shares for any number of reasons, but they buy them for only one:
they think the price will rise" - Peter Lynch ==>> What is insider trading>> |

| Transaction & Date | Reported Date |
Company | Symbol | Insider Relationship |
Shares Traded | Average Price | Total Amount |
Shares Ownership |
Filing |
| 2008-11-12- -2008-11-19 Purchase |
2008-11-20 11:28 am | PEOPLES EDUCATIONAL HOLDINGS | PEDH | STOFER GORDON CHRISTIANSON TONY Adam Smith Companies, LLC (10% owner) | 20,749 | $1.865 | $38,699 | 1,777,941 (Indirect) |
View |
| 2008-10-31 Purchase |
2008-11-04 5:17 pm |
PEOPLES EDUCATIONAL HOLDINGS | PEDH | STOFER GORDON Adam Smith Companies, LLC CHRISTIANSON TONY (10% owner) | 50,000 | $1.93 | $96,500 | 1,959,569 (Indirect) | View |
| 2005-12-23 Purchase(A) | 2008-11-04 5:16 pm |
PEOPLES EDUCATIONAL HOLDINGS | PEDH | STOFER GORDON Adam Smith Companies, LLC CHRISTIANSON TONY (10% owner) | 600 | $5.05 | $3,030 | 1,837,863 (Indirect) |
View |
| 2008-05-28 Purchase | 2008-05-30 2:40 pm |
PEOPLES EDUCATIONAL HOLDINGS | PEDH | STOFER GORDON Adam Smith Companies, LLC CHRISTIANSON TONY (10% owner) | 9,000 | $1.999 | $17,987 | 1,908,969 (Indirect) | View |
| 2008-02-15- -2008-03-03 Purchase |
2008-03-05 4:20 pm | PEOPLES EDUCATIONAL HOLDINGS | PEDH | STOFER GORDON Adam Smith Companies, LLC CHRISTIANSON TONY (10% owner) | 4,949 | $2.85 | $14,106 | 1,899,969 (Indirect) | View |
| 2007-10-18- -2008-01-29 Purchase | 2008-02-04 12:47 pm |
PEOPLES EDUCATIONAL HOLDINGS | PEDH | STOFER GORDON Adam Smith Companies, LLC CHRISTIANSON TONY (10% owner) | 10,712 | $2.978 | $31,901 | 1,895,020 (Indirect) |
View |
| 2007-05-29- -2007-07-09 Purchase | 2007-08-22 2:24 pm |
PEOPLES EDUCATIONAL HOLDINGS | PEDH | STOFER GORDON Adam Smith Companies, LLC CHRISTIANSON TONY (10% owner) | 4,593 | $3.577 | $16,429 | 1,884,308 (Indirect) |
View |
| 2007-05-16 Sale | 2007-05-18 5:10 pm |
CAPELLA EDUCATION CO | CPLA | STOFER GORDON CHRISTIANSON TONY Cherry Tree Ventures IV, LP CTV Partners IV (10% Owner) | 230,780 | $34.38 | $7,934,216 | 1,517,220 (Indirect) | View |
| 2007-04-30- -2007-05-02 Purchase |
2007-05-08 4:47 pm | PEOPLES EDUCATIONAL HOLDINGS | PEDH | STOFER GORDON Adam Smith Companies, LLC CHRISTIANSON TONY (10% owner) | 9,890 | $3.206 | $31,706 | 1,879,715 (Indirect) | View |
| 2006-10-16- -2007-04-19 Purchase | 2007-04-26 7:06 pm |
PEOPLES EDUCATIONAL HOLDINGS | PEDH | STOFER GORDON Adam Smith Companies, LLC CHRISTIANSON TONY (10% owner) | 3,094 | $3.338 | $10,329 | 1,869,825 (Indirect) | View |
| 2006-03-14- -2006-08-16 Purchase |
2006-08-23 5:27 pm |
PEOPLES EDUCATIONAL HOLDINGS | PEDH | STOFER GORDON Adam Smith Companies, LLC CHRISTIANSON TONY (10% owner) | 15,028 | $4.102 | $61,648 | 1,866,731 (Indirect) | View |
| 2006-01-10- -2006-02-24 Purchase |
2006-02-28 4:23 pm | PEOPLES EDUCATIONAL HOLDINGS | PEHD | STOFER GORDON Adam Smith Companies, LLC CHRISTIANSON TONY (10% owner) | 14,440 | $4.953 | $71,523 | 1,851,703 (Indirect) | View |
| 2005-12-16- -2006-01-04 Purchase |
2006-01-05 4:47 pm |
PEOPLES EDUCATIONAL HOLDINGS | PEHD | STOFER GORDON Adam Smith Companies, LLC CHRISTIANSON TONY (10% owner) | 23,900 | $4.993 | $119,338 | 1,837,263 (Indirect) |
View |
| Transaction & Date | Reported Date | Company | Symbol | Insider Relationship |
Shares Traded | Average Price |
Total Amount |
Shares Ownership |
Filing |
| 2008-11-11 Other |
2008-11-13 10:40 am | PEOPLES EDUCATIONAL HOLDINGS | PEDH | STOFER GORDON Adam Smith Companies, LLC CHRISTIANSON TONY (10% owner) | 202,377 | $0.001 | $202 | 1,757,192 (Indirect) |
View |
| 2006-11-15 Purchase |
2006-11-17 4:29 pm |
CAPELLA EDUCATION CO | CPLA | STOFER GORDON CHRISTIANSON TONY Cherry Tree Ventures IV, LP CTV Partners IV (10% owner) | 1,698,000 | $0 | $0 | 1,748,000 (Indirect) |
View |
| 2004-12-10 Gift | 2004-12-14 3:10 pm |
INSIGNIA SYSTEMS INC | ISIG | STOFER GORDON (Director) | 1,814 | $0 | $0 | 3,162 (Direct) | View |
| Transaction & Date | Reported Date |
Exercisable Expiration | Company | Symbol | Insider Relationship |
Shares Traded | Conversion Price | Shares Ownership |
Filing |
| 2008-05-21 Option Award | 2008-05-23 1:48 pm | 2008-05-21 2018-05-21 |
INSIGNIA SYSTEMS INC | ISIG | STOFER GORDON (Director) | 5,000 | $1.92 | 5,000 (Direct) |
View |
| 2007-05-23 Option Award | 2007-05-25 12:20 pm | 2007-05-23 2017-05-23 |
INSIGNIA SYSTEMS INC | ISIG | STOFER GORDON (Director) | 5,000 | $3.75 | 5,000 (Direct) | View |
| 2006-11-15 Purchase | 2006-11-17 4:29 pm | N/A N/A |
CAPELLA EDUCATION CO | CPLA | STOFER GORDON CHRISTIANSON TONY Cherry Tree Ventures IV, LP CTV Partners IV (10% owner) | 1,518,000 | $0 | 0 (Indirect) | View |
| 2006-11-15 Purchase | 2006-11-17 4:29 pm | N/A N/A | CAPELLA EDUCATION CO | CPLA | STOFER GORDON CHRISTIANSON TONY Cherry Tree Ventures IV, LP CTV Partners IV (10% owner) | 180,000 | $0 | 0 (Indirect) | View |
| 2006-05-16 Option Award | 2006-05-18 4:33 pm | 2006-05-16 2016-05-16 | INSIGNIA SYSTEMS INC | ISIG | STOFER GORDON (Director) | 5,000 | $1.19 | 5,000 (Direct) |
View |
| 2005-05-18 Option Award |
2005-05-23 4:32 pm |
2005-05-18 2015-05-18 | INSIGNIA SYSTEMS INC | ISIG | STOFER GORDON (Director) | 5,000 | $0.96 | 5,000 (Direct) |
View |
| 2004-05-20 Option Award |
2004-05-24 5:48 pm | 2004-05-20 2014-05-20 |
INSIGNIA SYSTEMS INC | ISIG | STOFER GORDON (Director) | 5,000 | $1.31 | 5,000 (Direct) |
View |
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