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Sec Filings Insider Trading - Seiff E Kenneth - Portfolio Holdings (Majority Ownership)
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"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch ==>> What is insider trading>>
Insider Trading Transactions for Seiff E Kenneth
SEIFF E KENNETH: Insider Trading and Stock Options
Common stock purchase or sale:
Transaction
& Date		 Reported
Date		 Company Symbol Insider
Relationship		 Shares
Traded		 Average
Price		 Total
Amount		 Shares
Ownership		 Filing
2005-06-02-
-2005-06-03
Sale		 2005-06-03
4:47 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 69,700 $1.718 $119,736 0
(Direct)		 View
2005-05-27-
-2005-06-01
Sale		 2005-06-01
5:35 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 74,300 $1.662 $123,523 0
(Direct)		 View
2005-05-16-
-2005-05-18
Sale		 2005-05-18
4:13 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 32,216 $1.402 $45,173 0
(Direct)		 View
2005-05-11-
-2005-05-13
Sale		 2005-05-13
4:20 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 44,500 $1.33 $59,181 32,216
(Direct)		 View
2005-05-05-
-2005-05-09
Sale		 2005-05-09
5:51 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 21,457 $1.318 $28,274 76,716
(Direct)		 View
2005-05-02-
-2005-05-03
Sale		 2005-05-04
8:31 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 10,350 $1.267 $13,114 98,173
(Direct)		 View
2005-04-26
Sale		 2005-05-02
12:36 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 2,600 $1.321 $3,435 108,523
(Direct)		 View
2005-04-18-
-2005-04-19
Sale		 2005-04-20
4:03 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 13,600 $1.349 $18,349 111,123
(Direct)		 View
2005-04-13-
-2005-04-15
Sale		 2005-04-15
5:23 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 84,400 $1.403 $118,431 124,723
(Direct)		 View
2005-03-24-
-2005-03-29
Sale		 2005-03-29
5:09 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 36,300 $1.444 $52,434 209,123
(Direct)		 View
2005-03-21-
-2005-03-22
Sale		 2005-03-23
5:04 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 51,000 $1.281 $65,324 245,423
(Direct)		 View
2004-12-31
Sale		 2005-01-07
4:15 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 55,200 $2.316 $127,826 296,423
(Direct)		 View
2004-12-28
Sale		 2004-12-30
4:20 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 87,500 $2.284 $199,890 181,523
(Direct)		 View
2004-12-10-
-2004-12-13
Sale		 2004-12-14
6:02 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 52,500 $2.208 $115,932 269,023
(Direct)		 View
2004-12-02
Sale		 2004-12-08
4:14 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 20,000 $2.508 $50,154 149,163
(Direct)		 View
2004-11-24-
-2004-11-29
Sale		 2004-11-29
6:13 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 55,920 $2.617 $146,353 102,363
(Direct)		 View
2004-11-18-
-2004-11-22
Sale		 2004-11-22
4:38 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 90,037 $2.588 $233,059 118,283
(Direct)		 View
2004-11-11-
-2004-11-15
Sale		 2004-11-15
5:28 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 46,200 $2.553 $117,931 208,320
(Direct)		 View
2004-02-23
Sale		 2004-02-24
6:30 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(Chairman, CEO & Director
Director)		 214,785 $3.713 $797,391 155,157
(Direct)		 View
2004-02-20
Sale		 2004-02-24
6:29 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(Chairman, CEO & Director
Director)		 135,215 $4.021 $543,672 369,942
(Direct)		 View
Other transactions:
Transaction
& Date		 Reported
Date		 Company Symbol Insider
Relationship		 Shares
Traded		 Average
Price		 Total
Amount		 Shares
Ownership		 Filing
2005-06-02-
-2005-06-03
Exercise		 2005-06-03
4:47 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 69,700 $0.98 $68,306 24,000
(Direct)		 View
2005-05-27-
-2005-06-01
Exercise		 2005-06-01
5:35 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 74,300 $0.98 $72,814 8,400
(Direct)		 View
2004-12-28
Exercise		 2004-12-30
4:20 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 170,100 $0.98 $166,698 351,623
(Direct)		 View
2004-12-10-
-2004-12-13
Exercise		 2004-12-14
6:02 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 172,360 $0.9313 $160,523 280,523
(Direct)		 View
2004-11-30
Exercise		 2004-12-08
4:14 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 66,800 $0.98 $65,464 169,163
(Direct)		 View
2004-11-29
Exercise		 2004-11-29
6:13 pm		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 40,000 $0.98 $39,200 142,363
(Direct)		 View
2004-10-25-
-2004-10-26
Exercise		 2004-11-08
08:42 am		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 102,363 $0.91 $93,150 254,520
(Direct)		 View
Stock options: Exercise, Award, Grant, Conversion
Transaction
& Date		 Reported
Date		 Exercisable
Expiration		 Company Symbol Insider
Relationship		 Shares
Traded		 Conversion
Price		 Shares
Ownership		 Filing
2005-06-02
Exercise		 2005-06-03
4:47 pm		 N/A
2013-01-27		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 45,700 $0.98 550,600
(Direct)		 View
2005-06-03
Exercise		 2005-06-03
4:47 pm		 N/A
2013-01-27		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 24,000 $0.98 526,600
(Direct)		 View
2005-05-27
Exercise		 2005-06-01
5:35 pm		 N/A
2013-01-27		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 37,500 $0.98 633,100
(Direct)		 View
2005-05-31
Exercise		 2005-06-01
5:35 pm		 N/A
2013-01-27		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 28,400 $0.98 604,700
(Direct)		 View
2005-06-01
Exercise		 2005-06-01
5:35 pm		 N/A
2013-01-27		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 8,400 $0.98 596,300
(Direct)		 View
2004-12-28
Exercise		 2004-12-30
4:20 pm		 N/A
2013-01-27		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 170,100 $0.98 670,600
(Direct)		 View
2004-12-10
Exercise		 2004-12-14
6:02 pm		 N/A
2012-12-26		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 119,860 $0.91 777,777
(Direct)		 View
2004-12-10
Exercise		 2004-12-14
6:02 pm		 N/A
2013-01-27		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 41,000 $0.98 852,200
(Direct)		 View
2004-12-13
Exercise		 2004-12-14
6:02 pm		 N/A
2013-01-27		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 11,500 $0.98 840,700
(Direct)		 View
2004-11-30
Exercise		 2004-12-08
4:14 pm		 N/A
2013-01-27		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 66,800 $0.98 893,200
(Direct)		 View
2004-11-29
Exercise		 2004-11-29
6:13 pm		 N/A
2013-01-27		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 40,000 $0.98 960,000
(Direct)		 View
2004-10-25
Exercise		 2004-11-08
08:42 am		 N/A
2012-12-26		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 39,370 $0.91 960,630
(Direct)		 View
2004-10-25
Exercise		 2004-11-08
08:42 am		 N/A
2012-12-26		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 58,619 $0.91 902,011
(Direct)		 View
2004-10-26
Exercise		 2004-11-08
08:42 am		 N/A
2012-12-26		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 4,374 $0.91 897,637
(Direct)		 View
2004-08-26
Option Award		 2004-08-27
1:53 pm		 2004-08-26
2005-11-30		 BLUEFLY INC BFLY SEIFF E KENNETH
(10% owner)		 100,000 $2.08 100,000
(Direct)		 View
2004-02-17
Option Award		 2004-02-19
3:10 pm		 N/A
2004-02-17		 BLUEFLY INC BFLY SEIFF E KENNETH
(Chairman and CEO
Director
10% owner)		 300,000 $3.95 300,000
(Direct)		 View