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"Insiders might sell their shares for any number of reasons, but they buy them for only one:
they think the price will rise" - Peter Lynch ==>> What is insider trading>> |

| Transaction & Date | Reported Date |
Company | Symbol | Insider Relationship |
Shares Traded | Average Price | Total Amount |
Shares Ownership |
Filing |
| 2009-11-17 Sale |
2009-11-19 11:58 am | YUM BRANDS INC | YUM | BROLICK EMIL (President US Brand Building) | 46,584 | $36 | $1,677,024 | 4 (Direct) | View |
| 2009-11-17 Sale | 2009-11-19 11:43 am |
YUM BRANDS INC | YUM | su Jingshyh S (Pres. - Yum Rest. China) | 54,282 | $36 | $1,954,152 | 266,813 (Direct) |
View |
| 2009-11-06 Sale | 2009-11-10 2:25 pm | YUM BRANDS INC | YUM | Creed Greg (President Taco Bell) | 3,295 | $35.13 | $115,753 | 8,946 (Direct) | View |
| 2009-09-01 Sale(A) |
2009-10-16 11:35 am |
YUM BRANDS INC | YUM | BLUM JONATHAN DAVID (SVP Public Affairs) | 8,630 | $34.23 | $295,397 | 8 (Direct) | View |
| 2009-10-09 Sale | 2009-10-13 10:43 am |
YUM BRANDS INC | YUM | Creed Greg (President Taco Bell) | 6,590 | $35 | $230,650 | 8,946 (Direct) |
View |
| 2009-10-08 Sale |
2009-10-13 10:05 am | YUM BRANDS INC | YUM | BLUM JONATHAN DAVID (SVP Public Affairs) | 8,630 | $34.62 | $298,796 | 8 (Direct) |
View |
| 2009-09-01 Sale |
2009-09-03 10:34 am | YUM BRANDS INC | YUM | BLUM JONATHAN DAVID (SVP Public Affairs) | 8,630 | $34.23 | $295,397 | 8 (Direct) | View |
| 2009-08-21 Sale | 2009-08-25 10:16 am | YUM BRANDS INC | YUM | Bergren Scott (President - Pizza Hut, Inc.) | 11,251 | $36.02 | $405,261 | 4 (Direct) |
View |
| 2009-07-06 Sale | 2009-07-08 3:02 pm | YUM BRANDS INC | YUM | Eaton Roger G. (Chief Op and Dev Officer) | 22,003 | $34.84 | $766,492 | 0 (Direct) |
View |
| 2009-06-02 Sale | 2009-06-02 3:25 pm | YUM BRANDS INC | YUM | Allan Graham D (President - YRI) | 20,000 | $36.51 | $730,200 | 268,450 (Direct) | View |
| 2009-05-04 Sale | 2009-05-04 3:55 pm |
YUM BRANDS INC | YUM | Carucci Richard (Sr VP Fin/CFO) | 95,308 | $34.04 | $3,244,475 | 12,590 (Direct) |
View |
| 2009-04-29- -2009-04-30 Sale |
2009-04-30 12:10 pm |
YUM BRANDS INC | YUM | NOVAK DAVID C (Chair CEO and Pres Director) | 1,265,504 | $34.05 | $43,093,772 | 199,730 (Direct) |
View |
| 2009-04-24 Sale | 2009-04-27 11:12 am |
YUM BRANDS INC | YUM | CAMPBELL CHRISTAIN (SVP GC and CFPO) | 75,000 | $34.62 | $2,596,500 | 13,288 (Direct) | View |
| 2009-04-24 Sale |
2009-04-24 4:16 pm | YUM BRANDS INC | YUM | knopf Ted (SVP Finance and Controller) | 24,371 | $34.51 | $841,043 | 4 (Direct) |
View |
| 2006-03-06 Sale |
2006-03-07 2:01 pm | YUM BRANDS INC | YUM | PEARSON ANDRALL (Director) | 13,000 | $48.37 | $628,826 | 279,098 (Direct) |
View |
| 2005-11-09 Sale | 2005-11-10 2:30 pm | YUM BRANDS INC | YUM | DENO DAVID (COO) | 64,596 | $49.97 | $3,227,766 | 2,502 (Direct) | View |
| 2005-04-01 Sale | 2005-04-01 3:10 pm |
YUM BRANDS INC | YUM | MOORE GREGORY N (Sr. VP and Controller) | 17,000 | $51.81 | $880,825 | 1,307 (Direct) | View |
| 2004-10-01 Sale |
2004-10-01 1:19 pm |
YUM BRANDS INC | YUM | LEWIS AYLWIN B (Pres CMBO and Op Off.) | 11,684 | $40.11 | $468,613 | 1,813 (Direct) |
View |
| 2003-10-10 Sale |
2003-10-14 4:17 pm |
YUM BRANDS INC | YUM | WOODFORD BRENT (Vice President and Controller) | 34,722 | $32.22 | $1,118,861 | 0 (Direct) |
View |
| Transaction & Date |
Reported Date | Company | Symbol | Insider Relationship | Shares Traded |
Average Price | Total Amount |
Shares Ownership | Filing |
| 2009-11-17 Exercise | 2009-11-19 11:58 am | YUM BRANDS INC | YUM | BROLICK EMIL (President US Brand Building) | 46,584 | $8.391 | $390,900 | 46,588 (Direct) | View |
| 2009-11-17 Exercise |
2009-11-19 11:43 am |
YUM BRANDS INC | YUM | su Jingshyh S (Pres. - Yum Rest. China) | 4,282 | $7.57 | $32,416 | 271,095 (Direct) |
View |
| 2009-11-06 Exercise | 2009-11-10 2:25 pm | YUM BRANDS INC | YUM | Creed Greg (President Taco Bell) | 3,295 | $12.16 | $40,075 | 12,241 (Direct) |
View |
| 2009-09-01 Exercise(A) | 2009-10-16 11:35 am |
YUM BRANDS INC | YUM | BLUM JONATHAN DAVID (SVP Public Affairs) | 8,630 | $12.2 | $105,319 | 8,638 (Direct) | View |
| 2009-10-09 Exercise | 2009-10-13 10:43 am | YUM BRANDS INC | YUM | Creed Greg (President Taco Bell) | 6,590 | $12.16 | $80,151 | 15,536 (Direct) | View |
| 2009-10-08 Exercise |
2009-10-13 10:05 am | YUM BRANDS INC | YUM | BLUM JONATHAN DAVID (SVP Public Affairs) | 8,630 | $12.2 | $105,319 | 8,638 (Direct) |
View |
| 2009-10-01 Exercise | 2009-10-02 3:32 pm |
YUM BRANDS INC | YUM | RYAN THOMAS M (Director) | 15,046 | $33.76 | $507,953 | 15,046 (Direct) |
View |
| 2009-09-01 Exercise | 2009-09-03 10:34 am |
YUM BRANDS INC | YUM | BLUM JONATHAN DAVID (SVP Public Affairs) | 8,630 | $12.16 | $104,962 | 8,638 (Direct) | View |
| 2009-06-02 Exercise | 2009-06-02 3:25 pm |
YUM BRANDS INC | YUM | Allan Graham D (President - YRI) | 20,000 | $7.57 | $151,406 | 288,450 (Direct) | View |
| 2009-05-04 Exercise |
2009-05-04 3:55 pm |
YUM BRANDS INC | YUM | Carucci Richard (Sr VP Fin/CFO) | 95,308 | $7.57 | $721,510 | 107,898 (Direct) |
View |
| 2009-04-29- -2009-04-30 Exercise |
2009-04-30 12:10 pm |
YUM BRANDS INC | YUM | NOVAK DAVID C (Chair CEO and Pres Director) | 1,265,504 | $8.436 | $10,676,273 | 790,234 (Direct) | View |
| 2009-04-24 Exercise |
2009-04-27 11:12 am | YUM BRANDS INC | YUM | CAMPBELL CHRISTAIN (SVP GC and CFPO) | 75,000 | $12.16 | $912,188 | 88,288 (Direct) | View |
| 2009-04-01 Exercise Tax Withholding | 2009-04-01 2:11 pm |
YUM BRANDS INC | YUM | BYERLEIN HOLLAN ANNE (Chief People Officer) | 15,037 | $27.48 | $413,217 | 58,279 (Direct) |
View |
| 2008-04-01 Exercise Tax Withholding | 2008-04-02 11:31 am |
YUM BRANDS INC | YUM | DEDRICK GREGG (President, CCO of KFC) | 8,871 | $37.21 | $330,090 | 4,573 (Direct) | View |
| 2007-12-03 Exercise Tax Withholding |
2007-12-03 5:27 pm |
YUM BRANDS INC | YUM | HEARL PETER (Chief Op. and Dev. Officer) | 68,948 | $37.15 | $2,561,418 | 59,340 (Direct) |
View |
| 2006-10-02 Exercise Tax Withholding |
2006-10-03 1:36 pm | YUM BRANDS INC | YUM | RAWLEY CHARLES E III (CDO) | 22,142 | $52.05 | $1,152,491 | 9,094 (Direct) |
View |
| 2006-03-06 Exercise |
2006-03-07 2:01 pm |
YUM BRANDS INC | YUM | PEARSON ANDRALL (Director) | 13,000 | $15.82 | $205,613 | 292,098 (Direct) | View |
| 2005-11-09 Exercise | 2005-11-10 2:30 pm | YUM BRANDS INC | YUM | DENO DAVID (COO) | 64,596 | $15.14 | $977,983 | 67,098 (Direct) | View |
| 2005-04-01 Exercise | 2005-04-01 3:10 pm | YUM BRANDS INC | YUM | MOORE GREGORY N (Sr. VP and Controller) | 17,000 | $16.78 | $285,302 | 18,307 (Direct) |
View |
| 2005-01-04 Exercise Tax Withholding | 2005-01-05 4:23 pm | YUM BRANDS INC | YUM | BASSI PETER A (President YRI) | 48,353 | $46.82 | $2,263,887 | 68,015 (Direct) | View |
| 2004-10-01 Exercise |
2004-10-01 1:19 pm | YUM BRANDS INC | YUM | LEWIS AYLWIN B (Pres CMBO and Op Off.) | 11,684 | $11.44 | $133,684 | 1,977 (Direct) | View |
| 2003-10-10 Exercise | 2003-10-14 4:17 pm | YUM BRANDS INC | YUM | WOODFORD BRENT (Vice President and Controller) | 34,722 | $20.36 | $706,964 | 1,884 (Direct) | View |
| Transaction & Date | Reported Date | Exercisable Expiration |
Company | Symbol | Insider Relationship |
Shares Traded | Conversion Price |
Shares Ownership |
Filing |
| 2009-11-17 Exercise | 2009-11-19 11:58 am |
2002-01-25 2011-01-25 | YUM BRANDS INC | YUM | BROLICK EMIL (President US Brand Building) | 46,584 | $8.391 | 0 (Direct) | View |
| 2009-11-17 Exercise |
2009-11-19 11:43 am |
2001-01-27 2010-01-27 |
YUM BRANDS INC | YUM | su Jingshyh S (Pres. - Yum Rest. China) | 4,282 | $7.57 | 220,282 (Direct) |
View |
| 2009-11-06 Exercise | 2009-11-10 2:25 pm | 2004-01-23 2013-01-23 |
YUM BRANDS INC | YUM | Creed Greg (President Taco Bell) | 3,295 | $12.16 | 3,296 (Direct) | View |
| 2009-11-03 Option Award |
2009-11-05 2:43 pm | 2009-11-03 2019-11-03 | YUM BRANDS INC | YUM | FERRAGAMO MASSIMO (Director) | 3,679 | $33.06 | 3,679 (Direct) |
View |
| 2009-11-03 Option Award |
2009-11-05 2:37 pm | 2009-11-03 2019-11-03 |
YUM BRANDS INC | YUM | WALTER ROBERT D (Director) | 3,679 | $33.06 | 3,679 (Direct) | View |
| 2009-11-03 Option Award |
2009-11-05 2:33 pm | 2009-11-03 2019-11-03 | YUM BRANDS INC | YUM | HOLLAND ROBERT JR (Director) | 3,679 | $33.06 | 3,679 (Direct) | View |
| 2009-11-03 Option Award | 2009-11-05 2:21 pm | 2009-11-03 2019-11-03 | YUM BRANDS INC | YUM | TRUJILLO JACKIE (Director) | 3,679 | $33.06 | 3,679 (Direct) | View |
| 2009-11-03 Option Award | 2009-11-05 2:18 pm |
2009-11-03 2019-11-03 |
YUM BRANDS INC | YUM | RYAN THOMAS M (Director) | 3,679 | $33.06 | 3,679 (Direct) |
View |
| 2009-11-03 Option Award | 2009-11-05 2:15 pm | 2009-11-03 2019-11-03 |
YUM BRANDS INC | YUM | NELSON THOMAS C (Director) | 3,679 | $33.06 | 3,679 (Direct) |
View |
| 2009-11-03 Option Award |
2009-11-05 2:06 pm |
2009-11-03 2019-11-03 | YUM BRANDS INC | YUM | LINEN JONATHAN S (Director) | 3,679 | $33.06 | 3,679 (Direct) |
View |
| 2009-11-03 Option Award | 2009-11-05 1:49 pm |
2009-11-03 2019-11-03 |
YUM BRANDS INC | YUM | LANGONE KENNETH G (Director) | 3,679 | $33.06 | 3,679 (Direct) |
View |
| 2009-11-03 Option Award | 2009-11-05 1:40 pm |
2009-11-03 2019-11-03 |
YUM BRANDS INC | YUM | HILL BONNIE GUITON (Director) | 3,679 | $33.06 | 3,679 (Direct) | View |
| 2009-11-03 Option Award |
2009-11-05 1:34 pm | 2009-11-03 2019-11-03 |
YUM BRANDS INC | YUM | GRISSOM J DAVID (Director) | 3,679 | $33.06 | 3,679 (Direct) |
View |
| 2009-11-03 Option Award |
2009-11-05 1:01 pm |
2009-11-03 2019-11-03 | YUM BRANDS INC | YUM | DORMAN DAVID W (Director) | 3,679 | $33.06 | 3,679 (Direct) |
View |
| 2009-09-01 Exercise | 2009-10-16 11:35 am |
2005-12-31 2011-12-31 |
YUM BRANDS INC | YUM | BLUM JONATHAN DAVID (SVP Public Affairs) | 8,630 | $12.2 | 37,122 (Direct) |
View |
| 2009-10-09 Exercise |
2009-10-13 10:43 am |
2007-01-23 2013-01-23 |
YUM BRANDS INC | YUM | Creed Greg (President Taco Bell) | 6,590 | $12.16 | 6,591 (Direct) |
View |
| 2009-10-08 Exercise | 2009-10-13 10:05 am | 2005-12-31 2011-12-31 | YUM BRANDS INC | YUM | BLUM JONATHAN DAVID (SVP Public Affairs) | 8,630 | $12.2 | 37,122 (Direct) | View |
| 2009-10-01 Exercise |
2009-10-02 3:32 pm | 2009-10-01 N/A | YUM BRANDS INC | YUM | RYAN THOMAS M (Director) | 6,388 | $0 | 0 (Direct) | View |
| 2009-10-01 Exercise |
2009-10-02 3:32 pm |
2009-10-01 N/A |
YUM BRANDS INC | YUM | RYAN THOMAS M (Director) | 4,936 | $0 | 1 (Direct) |
View |
| 2009-10-01 Exercise | 2009-10-02 3:32 pm |
2009-10-01 N/A |
YUM BRANDS INC | YUM | RYAN THOMAS M (Director) | 3,722 | $0 | 0 (Direct) |
View |
| 2009-09-01 Exercise |
2009-09-03 10:34 am | 2005-12-31 2013-01-23 |
YUM BRANDS INC | YUM | BLUM JONATHAN DAVID (SVP Public Affairs) | 8,630 | $12.16 | 57,074 (Direct) | View |
| 2009-06-02 Exercise | 2009-06-02 3:25 pm |
2004-01-27 2010-01-27 | YUM BRANDS INC | YUM | Allan Graham D (President - YRI) | 20,000 | $7.57 | 84,644 (Direct) | View |
| 2009-05-04 Exercise | 2009-05-04 3:55 pm | 2004-01-27 2010-01-27 |
YUM BRANDS INC | YUM | Carucci Richard (Sr VP Fin/CFO) | 95,308 | $7.57 | 0 (Direct) |
View |
| 2009-04-29 Exercise |
2009-04-30 12:10 pm | 2001-11-18 2011-01-25 |
YUM BRANDS INC | YUM | NOVAK DAVID C (Chair CEO and Pres Director) | 252,544 | $8.617 | 0 (Direct) |
View |
| 2009-04-29 Exercise |
2009-04-30 12:10 pm |
2005-01-25 2011-01-25 |
YUM BRANDS INC | YUM | NOVAK DAVID C (Chair CEO and Pres Director) | 422,456 | $8.391 | 590,504 (Direct) |
View |
| 2009-04-30 Exercise | 2009-04-30 12:10 pm |
2005-01-25 2011-01-25 | YUM BRANDS INC | YUM | NOVAK DAVID C (Chair CEO and Pres Director) | 590,504 | $8.391 | 0 (Direct) | View |
| 2009-04-24 Exercise |
2009-04-27 11:12 am |
2007-01-23 2013-01-23 |
YUM BRANDS INC | YUM | CAMPBELL CHRISTAIN (SVP GC and CFPO) | 75,000 | $12.16 | 50,572 (Direct) | View |
| 2009-04-01 Exercise |
2009-04-01 2:11 pm |
2009-04-01 N/A | YUM BRANDS INC | YUM | BYERLEIN HOLLAN ANNE (Chief People Officer) | 10,843 | $0 | 1 (Direct) | View |
| 2009-04-01 Exercise |
2009-04-01 2:11 pm | 2009-04-01 N/A |
YUM BRANDS INC | YUM | BYERLEIN HOLLAN ANNE (Chief People Officer) | 498 | $0 | 0 (Direct) | View |
| 2008-04-01 Exercise | 2008-04-02 11:31 am | 2008-04-01 N/A | YUM BRANDS INC | YUM | DEDRICK GREGG (President, CCO of KFC) | 6,718 | $0 | 11,400 (Direct) |
View |
| 2007-12-03 Exercise | 2007-12-03 5:27 pm |
2007-12-03 N/A | YUM BRANDS INC | YUM | HEARL PETER (Chief Op. and Dev. Officer) | 51,072 | $0 | 0 (Direct) | View |
| 2006-11-07 Option Award | 2007-01-31 2:03 pm |
2006-11-07 2016-11-07 | YUM BRANDS INC | YUM | ULRICH ROBERT J (Director) | 2,265 | $59.2 | 2,265 (Direct) | View |
| 2006-10-02 Exercise |
2006-10-03 1:36 pm | 2006-10-01 N/A | YUM BRANDS INC | YUM | RAWLEY CHARLES E III (CDO) | 15,548 | $0 | 0 (Direct) |
View |
| 2006-03-06 Exercise | 2006-03-07 2:01 pm |
2001-11-03 2007-11-03 | YUM BRANDS INC | YUM | PEARSON ANDRALL (Director) | 13,000 | $15.82 | 234,000 (Direct) |
View |
| 2005-11-09 Exercise |
2005-11-10 2:30 pm |
2004-01-27 2010-01-27 | YUM BRANDS INC | YUM | DENO DAVID (COO) | 64,596 | $15.14 | 32,128 (Direct) |
View |
| 2005-11-01 Option Award |
2005-11-02 4:40 pm | 2005-11-01 2015-11-01 | YUM BRANDS INC | YUM | GRISSOM J DAVID (Director) | 2,528 | $50.62 | 2,528 (Direct) | View |
| 2005-04-01 Exercise | 2005-04-01 3:10 pm | 2005-01-25 2011-01-25 |
YUM BRANDS INC | YUM | MOORE GREGORY N (Sr. VP and Controller) | 17,000 | $16.78 | 7,590 (Direct) | View |
| 2005-01-04 Exercise | 2005-01-05 4:23 pm |
2005-01-01 N/A |
YUM BRANDS INC | YUM | BASSI PETER A (President YRI) | 10,694 | $0 | 0 (Direct) | View |
| 2005-01-04 Exercise |
2005-01-05 4:23 pm | 2005-01-01 N/A |
YUM BRANDS INC | YUM | BASSI PETER A (President YRI) | 8,504 | $0 | 0 (Direct) | View |
| 2005-01-04 Exercise |
2005-01-05 4:23 pm | 2005-01-01 2003-09-09 |
YUM BRANDS INC | YUM | BASSI PETER A (President YRI) | 19,484 | $0 | 0 (Direct) |
View |
| 2004-10-01 Exercise |
2004-10-01 1:19 pm |
2000-01-25 2006-01-25 |
YUM BRANDS INC | YUM | LEWIS AYLWIN B (Pres CMBO and Op Off.) | 11,520 | $11.41 | 0 (Direct) |
View |
| 2004-10-01 Exercise |
2004-10-01 1:19 pm | 2000-07-01 2006-01-25 | YUM BRANDS INC | YUM | LEWIS AYLWIN B (Pres CMBO and Op Off.) | 164 | $13.77 | 57,036 (Direct) |
View |
| 2003-12-11 Option Award |
2003-12-12 11:04 am |
N/A N/A | YUM BRANDS INC | YUM | KOHL SIDNEY (Director) | 2,468 | $34.44 | 2,468 (Direct) | View |
| 2003-12-11 Option Award |
2003-12-12 11:04 am |
N/A N/A |
YUM BRANDS INC | YUM | KOHL SIDNEY (Director) | 436 | $34.44 | 436 (Direct) | View |
| 2003-12-11 Option Award |
2003-12-12 09:46 am |
N/A N/A | YUM BRANDS INC | YUM | DIMON JAMES (Director) | 2,468 | $34.44 | 2,468 (Direct) | View |
| 2003-10-10 Exercise | 2003-10-14 4:17 pm | 2003-01-21 2009-01-21 |
YUM BRANDS INC | YUM | WOODFORD BRENT (Vice President and Controller) | 8,942 | $23.48 | 0 (Direct) | View |
| 2003-10-10 Exercise |
2003-10-14 4:17 pm |
2003-01-25 2011-01-25 | YUM BRANDS INC | YUM | WOODFORD BRENT (Vice President and Controller) | 17,876 | $16.78 | 17,876 (Direct) |
View |
| 2003-10-10 Exercise | 2003-10-14 4:17 pm |
2002-12-31 2011-12-31 |
YUM BRANDS INC | YUM | WOODFORD BRENT (Vice President and Controller) | 6,020 | $24.41 | 18,062 (Direct) |
View |
| 2003-10-10 Exercise | 2003-10-14 4:17 pm |
2003-01-24 2012-01-24 |
YUM BRANDS INC | YUM | WOODFORD BRENT (Vice President and Controller) | 1,884 | $26.56 | 5,648 (Direct) | View |
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