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"Insiders might sell their shares for any number of reasons, but they buy them for only one:
they think the price will rise" - Peter Lynch ==>> What is insider trading>> |

| Transaction & Date | Reported Date |
Company | Symbol | Insider Relationship |
Shares Traded | Average Price | Total Amount |
Shares Ownership |
Filing |
| 2005-06-02- -2005-06-03 Sale |
2005-06-03 4:47 pm | BLUEFLY INC | BFLY | SEIFF E KENNETH (10% owner) | 69,700 | $1.718 | $119,736 | 0 (Direct) | View |
| Transaction & Date |
Reported Date |
Company | Symbol | Insider Relationship | Shares Traded |
Average Price |
Total Amount |
Shares Ownership | Filing |
| 2008-12-01 Exercise Tax Withholding | 2008-12-02 4:17 pm |
BLUEFLY INC | BFLY | Jenny Kara B (Chief Financial Officer) | 13,235 | $0.3495 | $4,626 | 49,986 (Direct) | View |
| 2008-12-01 Exercise Tax Withholding | 2008-12-02 4:13 pm |
BLUEFLY INC | BFLY | Keane Martin J III (SVP of Ecommerce) | 13,200 | $0.3467 | $4,576 | 50,872 (Direct) | View |
| 2008-12-01 Exercise Tax Withholding |
2008-12-02 4:09 pm |
BLUEFLY INC | BFLY | Matson Bradford (Chief Marketing Officer) | 16,000 | $0.3128 | $5,005 | 33,186 (Direct) |
View |
| 2008-11-07 Option Award |
2008-11-07 4:50 pm | BLUEFLY INC | BFLY | CIAMPI MARIO (Director) | 1,125 | $0 | $0 | 1,125 (Direct) | View |
| 2008-10-01 Exercise Tax Withholding | 2008-10-02 7:57 pm |
BLUEFLY INC | BFLY | PAYNER MELISSA (Chief Executive Officer Director) | 210,491 | $0.6583 | $138,576 | 270,803 (Direct) |
View |
| 2008-05-02 Option Award |
2008-05-02 1:52 pm | BLUEFLY INC | BFLY | Zigerelli Lawrence J (Director) | 11,250 | $0 | $0 | 11,250 (Direct) | View |
| 2008-03-13 Option Award |
2008-03-13 4:16 pm |
BLUEFLY INC | BFLY | Plesner Anthony (Director) | 15,000 | $0 | $0 | 15,000 (Direct) | View |
| 2008-02-06 Option Award | 2008-02-08 4:45 pm | BLUEFLY INC | BFLY | GROSS MICHAEL JONATHAN (Director) | 7,500 | $0 | $0 | 15,000 (Direct) |
View |
| 2008-02-06 Option Award |
2008-02-07 3:38 pm | BLUEFLY INC | BFLY | Jackson Ann (Director) | 7,500 | $0 | $0 | 7,500 (Direct) |
View |
| 2008-02-06 Option Award |
2008-02-07 2:46 pm |
BLUEFLY INC | BFLY | MOSZKOWSKI NEAL (Director) | 7,500 | $0 | $0 | 7,500 (Direct) |
View |
| 2008-02-06 Option Award | 2008-02-07 2:46 pm | BLUEFLY INC | BFLY | MCCANN CHRISTOPHER G (Director) | 7,500 | $0 | $0 | 7,500 (Direct) | View |
| 2008-02-06 Option Award |
2008-02-07 2:45 pm | BLUEFLY INC | BFLY | MILLER MARTIN H (Director) | 7,500 | $0 | $0 | 7,500 (Direct) |
View |
| 2008-02-06 Option Award |
2008-02-07 2:42 pm |
BLUEFLY INC | BFLY | Abrahams Riad M (Director) | 7,500 | $0 | $0 | 7,500 (Direct) | View |
| 2008-02-06 Option Award | 2008-02-06 4:40 pm | BLUEFLY INC | BFLY | WASSONG DAVID (Director) | 15,000 | $0 | $0 | 30,000 (Direct) |
View |
| 2007-12-01 Exercise Tax Withholding | 2007-12-05 11:04 am | BLUEFLY INC | BFLY | Keane Martin J III (SVP of E-Commerce) | 132,000 | $0.2182 | $28,800 | 92,833 (Direct) |
View |
| 2007-12-01 Exercise Tax Withholding |
2007-12-05 10:52 am |
BLUEFLY INC | BFLY | Matson Bradford (Chief Marketing Officer) | 160,000 | $0.1969 | $31,500 | 141,862 (Direct) |
View |
| 2007-10-01 Exercise Tax Withholding |
2007-10-02 5:15 pm | BLUEFLY INC | BFLY | BARRY PATRICK (COO & CFO) | 1,927,748 | $0.2737 | $527,636 | 1,055,679 (Direct) | View |
| 2007-10-01 Exercise Tax Withholding | 2007-10-02 5:12 pm | BLUEFLY INC | BFLY | PAYNER MELISSA (Chief Executive Officer Director) | 2,060,999 | $0.2948 | $607,557 | 1,331,479 (Direct) |
View |
| 2007-02-23 Option Award |
2007-02-27 8:08 pm | BLUEFLY INC | BFLY | GROSS MICHAEL JONATHAN (Director) | 7,500 | $0 | $0 | 7,500 (Direct) |
View |
| 2007-02-23 Option Award | 2007-02-27 5:02 pm |
BLUEFLY INC | BFLY | Jackson Ann (Director) | 17,500 | $0 | $0 | 7,500 (Direct) | View |
| 2007-02-23 Option Award |
2007-02-27 4:38 pm | BLUEFLY INC | BFLY | Rafal Alexandre S (Director) | 7,500 | $0 | $0 | 7,500 (Direct) | View |
| 2005-06-02- -2005-06-03 Exercise | 2005-06-03 4:47 pm |
BLUEFLY INC | BFLY | SEIFF E KENNETH (10% owner) | 69,700 | $0.98 | $68,306 | 24,000 (Direct) | View |
| Transaction & Date |
Reported Date | Exercisable Expiration | Company | Symbol | Insider Relationship | Shares Traded |
Conversion Price |
Shares Ownership | Filing |
| 2008-12-01 Exercise |
2008-12-02 4:17 pm |
N/A N/A |
BLUEFLY INC | BFLY | Jenny Kara B (Chief Financial Officer) | 10,000 | $0 | 10,000 (Direct) |
View |
| 2008-12-01 Exercise |
2008-12-02 4:13 pm |
N/A N/A | BLUEFLY INC | BFLY | Keane Martin J III (SVP of Ecommerce) | 10,000 | $0 | 10,000 (Direct) |
View |
| 2008-12-01 Exercise | 2008-12-02 4:09 pm | N/A N/A | BLUEFLY INC | BFLY | Matson Bradford (Chief Marketing Officer) | 12,500 | $0 | 12,500 (Direct) |
View |
| 2008-10-01 Exercise | 2008-10-02 7:57 pm |
N/A N/A | BLUEFLY INC | BFLY | PAYNER MELISSA (Chief Executive Officer Director) | 152,751 | $0 | 152,751 (Direct) |
View |
| 2008-07-23 Other | 2008-07-25 5:27 pm | 2008-07-23 2011-07-23 |
BLUEFLY INC | BFLY | MAVERICK CAPITAL LTD MAVERICK FUND USA LTD MAVERICK FUND LDC MAVERICK FUND II LTD MAVERICK CAPITAL MANAGEMENT LLC AINSLIE LEE S III (10% owner) | 0 | $3.65 | 0 (Indirect) |
View |
| 2008-07-23 Other | 2008-07-25 5:27 pm |
2008-07-23 2011-07-23 |
BLUEFLY INC | BFLY | MAVERICK CAPITAL LTD MAVERICK FUND USA LTD MAVERICK FUND LDC MAVERICK FUND II LTD MAVERICK CAPITAL MANAGEMENT LLC AINSLIE LEE S III (10% owner) | 0 | $3.65 | 0 (Indirect) |
View |
| 2008-07-23 Other | 2008-07-25 5:27 pm | 2008-07-23 2011-07-23 | BLUEFLY INC | BFLY | MAVERICK CAPITAL LTD MAVERICK FUND USA LTD MAVERICK FUND LDC MAVERICK FUND II LTD MAVERICK CAPITAL MANAGEMENT LLC AINSLIE LEE S III (10% owner) | 0 | $3.65 | 0 (Indirect) | View |
| 2008-07-23 Purchase | 2008-07-24 5:06 pm | 2008-07-23 2011-07-23 |
BLUEFLY INC | BFLY | SOROS GEORGE (10% owner) | 0 | $3.65 | 0 (Indirect) | View |
| 2008-07-23 Purchase |
2008-07-24 5:06 pm |
2008-07-23 2011-07-23 |
BLUEFLY INC | BFLY | SOROS GEORGE (10% owner) | 0 | $3.65 | 0 (Indirect) |
View |
| 2008-07-23 Purchase |
2008-07-24 5:02 pm |
2008-07-23 2011-07-23 |
BLUEFLY INC | BFLY | QUANTUM INDUSTRIAL PARTNERS LDC (10% owner) | 0 | $3.65 | 0 (Direct) | View |
| 2008-03-26 Other | 2008-04-10 4:37 pm | 2008-03-26 2013-03-26 | BLUEFLY INC | BFLY | MAVERICK CAPITAL LTD MAVERICK FUND USA LTD MAVERICK FUND LDC MAVERICK FUND II LTD MAVERICK CAPITAL MANAGEMENT LLC AINSLIE LEE S III (10% owner) | 19,796 | $5.1 | 19,796 (Indirect) | View |
| 2008-03-26 Other | 2008-04-08 5:23 pm |
2008-03-26 2013-03-26 | BLUEFLY INC | BFLY | QUANTUM INDUSTRIAL PARTNERS LDC QIH MANAGEMENT INVESTOR LP QIH MANAGEMENT LLC SOROS FUND MANAGEMENT LLC (10% owner) | 31,665 | $5.1 | 31,665 (Direct) | View |
| 2008-03-26 Other | 2008-04-08 5:19 pm | 2008-03-26 2013-03-26 | BLUEFLY INC | BFLY | SOROS GEORGE (10% owner) | 31,665 | $5.1 | 31,665 (Indirect) |
View |
| 2008-03-26 Other |
2008-04-08 5:19 pm | 2008-03-26 2013-03-26 | BLUEFLY INC | BFLY | SOROS GEORGE (10% owner) | 1,036 | $5.1 | 1,036 (Indirect) |
View |
| 2008-03-31 Option Award | 2008-04-01 1:52 pm | N/A 2018-03-31 | BLUEFLY INC | BFLY | Jenny Kara B (Chief Financial Officer) | 200,000 | $0.46 | 200,000 (Direct) | View |
| 2008-03-26 Other | 2008-03-28 5:25 pm | 2008-03-26 2013-03-26 | BLUEFLY INC | BFLY | MAVERICK CAPITAL LTD MAVERICK FUND USA LTD MAVERICK FUND LDC MAVERICK FUND II LTD MAVERICK CAPITAL MANAGEMENT LLC AINSLIE LEE S III (10% owner) | 197,979 | $0.44 | 197,979 (Indirect) | View |
| 2008-03-26 Other |
2008-03-28 4:59 pm |
2008-03-26 2013-03-26 | BLUEFLY INC | BFLY | SOROS GEORGE (10% owner) | 316,659 | $0.44 | 316,659 (Indirect) |
View |
| 2008-03-26 Other | 2008-03-28 4:59 pm |
2008-03-26 2013-03-26 |
BLUEFLY INC | BFLY | SOROS GEORGE (10% owner) | 10,364 | $0.44 | 10,364 (Indirect) |
View |
| 2008-03-26 Other |
2008-03-28 4:56 pm |
2008-03-26 2013-03-26 | BLUEFLY INC | BFLY | QUANTUM INDUSTRIAL PARTNERS LDC QIH MANAGEMENT INVESTOR LP QIH MANAGEMENT LLC SOROS FUND MANAGEMENT LLC (10% owner) | 316,659 | $0.44 | 316,659 (Direct) |
View |
| 2008-01-28 Option Award | 2008-01-28 3:04 pm | N/A N/A |
BLUEFLY INC | BFLY | ERDOS BARRY (President, COO, acting CFO Director) | 2,500,000 | $0 | 2,500,000 (Direct) |
View |
| 2007-12-01 Exercise | 2007-12-05 11:04 am |
N/A N/A | BLUEFLY INC | BFLY | Keane Martin J III (SVP of E-Commerce) | 100,000 | $0 | 200,000 (Direct) | View |
| 2007-12-01 Exercise | 2007-12-05 10:52 am | N/A N/A |
BLUEFLY INC | BFLY | Matson Bradford (Chief Marketing Officer) | 125,000 | $0 | 250,000 (Direct) | View |
| 2007-10-01 Exercise | 2007-10-02 5:15 pm | N/A N/A | BLUEFLY INC | BFLY | BARRY PATRICK (COO & CFO) | 1,354,231 | $0 | 2,708,461 (Direct) |
View |
| 2007-10-01 Exercise |
2007-10-02 5:12 pm |
N/A N/A |
BLUEFLY INC | BFLY | PAYNER MELISSA (Chief Executive Officer Director) | 1,400,611 | $0 | 2,801,221 (Direct) | View |
| 2007-02-23 Option Sale | 2007-02-27 5:02 pm |
N/A 2015-08-05 | BLUEFLY INC | BFLY | Jackson Ann (Director) | 15,000 | $1.77 | 0 (Direct) | View |
| 2006-02-17 Option Award |
2006-02-21 11:34 am | 2007-02-17 2016-02-17 | BLUEFLY INC | BFLY | KANE ALAN (Director) | 20,000 | $1.14 | 20,000 (Direct) | View |
| 2005-12-23 Option Award |
2005-12-28 12:55 pm |
N/A 2015-12-23 |
BLUEFLY INC | BFLY | Matson Bradford (Chief Marketing Officer) | 100,000 | $1.2 | 100,000 (Direct) |
View |
| 2005-06-24 Sale |
2005-06-28 6:37 pm |
N/A N/A |
BLUEFLY INC | BFLY | SFM DOMESTIC INVESTMENTS LLC (10% owner) | 73 | $0.76 | 153 (Direct) |
View |
| 2005-06-24 Purchase | 2005-06-28 6:37 pm |
N/A N/A | BLUEFLY INC | BFLY | SFM DOMESTIC INVESTMENTS LLC (10% owner) | 95 | $2.32 | 95 (Direct) |
View |
| 2005-06-02 Exercise |
2005-06-03 4:47 pm | N/A 2013-01-27 | BLUEFLY INC | BFLY | SEIFF E KENNETH (10% owner) | 45,700 | $0.98 | 550,600 (Direct) | View |
| 2005-06-03 Exercise |
2005-06-03 4:47 pm |
N/A 2013-01-27 |
BLUEFLY INC | BFLY | SEIFF E KENNETH (10% owner) | 24,000 | $0.98 | 526,600 (Direct) |
View |
| 2004-05-01 Option Award |
2004-05-03 10:38 am |
2005-05-01 2014-05-01 | BLUEFLY INC | BFLY | STEVENS ROBERT G (Director) | 3,750 | $2.73 | 3,750 (Direct) |
View |
| 2004-05-01 Option Award | 2004-05-03 10:13 am | 2005-05-01 2014-05-01 | BLUEFLY INC | BFLY | ESQUIVEL JOSEPHINE (Director) | 3,750 | $2.73 | 3,750 (Direct) |
View |
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