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"Insiders might sell their shares for any number of reasons, but they buy them for only one:
they think the price will rise" - Peter Lynch ==>> What is insider trading>> |

| Transaction & Date | Reported Date |
Company | Symbol | Insider Relationship |
Shares Traded | Average Price | Total Amount |
Shares Ownership |
Filing |
| 2005-06-02- -2005-06-03 Sale |
2005-06-03 4:47 pm | BLUEFLY INC | BFLY | SEIFF E KENNETH (10% owner) | 69,700 | $1.718 | $119,736 | 0 (Direct) | View |
| Transaction & Date |
Reported Date |
Company | Symbol | Insider Relationship | Shares Traded |
Average Price |
Total Amount |
Shares Ownership | Filing |
| 2009-11-06 Option Award | 2009-11-12 4:55 pm |
BLUEFLY INC | BFLY | JANKE DAVID ALEXIS (Director) | 1,125 | $0 | $0 | 3,125 (Direct) | View |
| 2009-10-01 Exercise Tax Withholding(A) | 2009-10-22 2:06 pm |
BLUEFLY INC | BFLY | PAYNER MELISSA (Chief Executive Officer Director) | 196,127 | $0.4717 | $92,509 | 361,203 (Direct) | View |
| 2009-10-01 Exercise Tax Withholding |
2009-10-05 12:20 pm |
BLUEFLY INC | BFLY | PAYNER MELISSA (Chief Executive Officer Director) | 190,973 | $0.4399 | $84,005 | 366,357 (Direct) |
View |
| 2009-03-04 Option Award |
2009-03-06 4:30 pm | BLUEFLY INC | BFLY | Plesner Anthony (Director) | 937 | $0 | $0 | 2,437 (Direct) | View |
| 2009-03-04 Option Award | 2009-03-06 4:29 pm |
BLUEFLY INC | BFLY | HELFAND MICHAEL (Director) | 1,875 | $0 | $0 | 1,875 (Direct) |
View |
| 2009-03-04 Option Award |
2009-03-06 4:29 pm | BLUEFLY INC | BFLY | Jackson Ann (Director) | 750 | $0 | $0 | 2,500 (Direct) | View |
| 2009-03-04 Option Award |
2009-03-06 4:28 pm |
BLUEFLY INC | BFLY | MILLER MARTIN H (Director) | 750 | $0 | $0 | 3,191 (Direct) | View |
| 2009-03-04 Option Award | 2009-03-06 4:28 pm | BLUEFLY INC | BFLY | MOSZKOWSKI NEAL (Director) | 750 | $0 | $0 | 2,750 (Direct) |
View |
| 2009-03-04 Option Award |
2009-03-06 4:27 pm | BLUEFLY INC | BFLY | Abrahams Riad M (Director) | 750 | $0 | $0 | 2,625 (Direct) |
View |
| 2009-03-04 Option Award |
2009-03-05 4:02 pm |
BLUEFLY INC | BFLY | CIAMPI MARIO (Director) | 750 | $0 | $0 | 1,875 (Direct) |
View |
| 2009-03-03 Exercise Tax Withholding | 2009-03-04 5:06 pm | BLUEFLY INC | BFLY | Jenny Kara B (Chief Financial Officer) | 441 | $0.1984 | $87 | 51,981 (Direct) | View |
| 2009-03-03 Exercise Tax Withholding |
2009-03-04 5:06 pm | BLUEFLY INC | BFLY | Keane Martin J III (SVP of Ecommerce) | 440 | $0.197 | $87 | 51,310 (Direct) |
View |
| 2009-03-04 Option Award |
2009-03-04 4:34 pm |
BLUEFLY INC | BFLY | WASSONG DAVID (Director) | 1,500 | $0 | $0 | 4,500 (Direct) | View |
| 2008-12-01 Exercise Tax Withholding | 2008-12-02 4:17 pm | BLUEFLY INC | BFLY | Jenny Kara B (Chief Financial Officer) | 13,235 | $0.3495 | $4,626 | 49,986 (Direct) |
View |
| 2008-12-01 Exercise Tax Withholding | 2008-12-02 4:13 pm | BLUEFLY INC | BFLY | Keane Martin J III (SVP of Ecommerce) | 13,200 | $0.3467 | $4,576 | 50,872 (Direct) |
View |
| 2008-12-01 Exercise Tax Withholding |
2008-12-02 4:09 pm |
BLUEFLY INC | BFLY | Matson Bradford (Chief Marketing Officer) | 16,000 | $0.3128 | $5,005 | 33,186 (Direct) |
View |
| 2008-11-07 Option Award |
2008-11-07 4:50 pm | BLUEFLY INC | BFLY | CIAMPI MARIO (Director) | 1,125 | $0 | $0 | 1,125 (Direct) | View |
| 2008-10-01 Exercise Tax Withholding | 2008-10-02 7:57 pm | BLUEFLY INC | BFLY | PAYNER MELISSA (Chief Executive Officer Director) | 210,491 | $0.6583 | $138,576 | 270,803 (Direct) |
View |
| 2008-05-02 Option Award |
2008-05-02 1:52 pm | BLUEFLY INC | BFLY | Zigerelli Lawrence J (Director) | 11,250 | $0 | $0 | 11,250 (Direct) |
View |
| 2008-02-06 Option Award | 2008-02-08 4:45 pm |
BLUEFLY INC | BFLY | GROSS MICHAEL JONATHAN (Director) | 7,500 | $0 | $0 | 15,000 (Direct) | View |
| 2008-02-06 Option Award |
2008-02-07 2:46 pm | BLUEFLY INC | BFLY | MCCANN CHRISTOPHER G (Director) | 7,500 | $0 | $0 | 7,500 (Direct) | View |
| 2007-02-23 Option Award | 2007-02-27 4:38 pm |
BLUEFLY INC | BFLY | Rafal Alexandre S (Director) | 7,500 | $0 | $0 | 7,500 (Direct) | View |
| 2005-06-02- -2005-06-03 Exercise | 2005-06-03 4:47 pm | BLUEFLY INC | BFLY | SEIFF E KENNETH (10% owner) | 69,700 | $0.98 | $68,306 | 24,000 (Direct) |
View |
| Transaction & Date |
Reported Date | Exercisable Expiration | Company | Symbol | Insider Relationship |
Shares Traded |
Conversion Price | Shares Ownership |
Filing |
| 2009-10-01 Exercise |
2009-10-22 2:06 pm | N/A N/A | BLUEFLY INC | BFLY | PAYNER MELISSA (Chief Executive Officer Director) | 140,061 | $0 | 140,061 (Direct) | View |
| 2009-10-01 Exercise | 2009-10-05 12:20 pm | N/A N/A | BLUEFLY INC | BFLY | PAYNER MELISSA (Chief Executive Officer Director) | 140,061 | $0 | 140,061 (Direct) |
View |
| 2009-03-03 Exercise | 2009-03-04 5:06 pm | N/A N/A |
BLUEFLY INC | BFLY | Jenny Kara B (Chief Financial Officer) | 333 | $0 | 333 (Direct) | View |
| 2009-03-03 Exercise |
2009-03-04 5:06 pm | N/A N/A |
BLUEFLY INC | BFLY | Keane Martin J III (SVP of Ecommerce) | 333 | $0 | 333 (Direct) |
View |
| 2008-12-01 Exercise | 2008-12-02 4:17 pm |
N/A N/A |
BLUEFLY INC | BFLY | Jenny Kara B (Chief Financial Officer) | 10,000 | $0 | 10,000 (Direct) | View |
| 2008-12-01 Exercise | 2008-12-02 4:13 pm |
N/A N/A | BLUEFLY INC | BFLY | Keane Martin J III (SVP of Ecommerce) | 10,000 | $0 | 10,000 (Direct) | View |
| 2008-12-01 Exercise |
2008-12-02 4:09 pm |
N/A N/A | BLUEFLY INC | BFLY | Matson Bradford (Chief Marketing Officer) | 12,500 | $0 | 12,500 (Direct) | View |
| 2008-10-01 Exercise | 2008-10-02 7:57 pm | N/A N/A |
BLUEFLY INC | BFLY | PAYNER MELISSA (Chief Executive Officer Director) | 152,751 | $0 | 152,751 (Direct) | View |
| 2008-07-23 Other |
2008-07-25 5:27 pm |
2008-07-23 2011-07-23 |
BLUEFLY INC | BFLY | MAVERICK CAPITAL LTD MAVERICK FUND USA LTD MAVERICK FUND LDC MAVERICK FUND II LTD MAVERICK CAPITAL MANAGEMENT LLC AINSLIE LEE S III (10% owner) | 0 | $3.65 | 0 (Indirect) |
View |
| 2008-07-23 Other |
2008-07-25 5:27 pm |
2008-07-23 2011-07-23 | BLUEFLY INC | BFLY | MAVERICK CAPITAL LTD MAVERICK FUND USA LTD MAVERICK FUND LDC MAVERICK FUND II LTD MAVERICK CAPITAL MANAGEMENT LLC AINSLIE LEE S III (10% owner) | 0 | $3.65 | 0 (Indirect) | View |
| 2008-07-23 Other | 2008-07-25 5:27 pm | 2008-07-23 2011-07-23 | BLUEFLY INC | BFLY | MAVERICK CAPITAL LTD MAVERICK FUND USA LTD MAVERICK FUND LDC MAVERICK FUND II LTD MAVERICK CAPITAL MANAGEMENT LLC AINSLIE LEE S III (10% owner) | 0 | $3.65 | 0 (Indirect) | View |
| 2008-07-23 Purchase | 2008-07-24 5:06 pm | 2008-07-23 2011-07-23 |
BLUEFLY INC | BFLY | SOROS GEORGE (10% owner) | 0 | $3.65 | 0 (Indirect) | View |
| 2008-07-23 Purchase |
2008-07-24 5:06 pm |
2008-07-23 2011-07-23 |
BLUEFLY INC | BFLY | SOROS GEORGE (10% owner) | 0 | $3.65 | 0 (Indirect) | View |
| 2008-07-23 Purchase | 2008-07-24 5:02 pm |
2008-07-23 2011-07-23 |
BLUEFLY INC | BFLY | QUANTUM INDUSTRIAL PARTNERS LDC (10% owner) | 0 | $3.65 | 0 (Direct) | View |
| 2008-03-26 Other |
2008-04-10 4:37 pm | 2008-03-26 2013-03-26 | BLUEFLY INC | BFLY | MAVERICK CAPITAL LTD MAVERICK FUND USA LTD MAVERICK FUND LDC MAVERICK FUND II LTD MAVERICK CAPITAL MANAGEMENT LLC AINSLIE LEE S III (10% owner) | 19,796 | $5.1 | 19,796 (Indirect) | View |
| 2008-03-26 Other |
2008-04-08 5:23 pm | 2008-03-26 2013-03-26 |
BLUEFLY INC | BFLY | QUANTUM INDUSTRIAL PARTNERS LDC QIH MANAGEMENT INVESTOR LP QIH MANAGEMENT LLC SOROS FUND MANAGEMENT LLC (10% owner) | 31,665 | $5.1 | 31,665 (Direct) |
View |
| 2008-03-26 Other | 2008-04-08 5:19 pm |
2008-03-26 2013-03-26 |
BLUEFLY INC | BFLY | SOROS GEORGE (10% owner) | 31,665 | $5.1 | 31,665 (Indirect) |
View |
| 2008-03-26 Other |
2008-04-08 5:19 pm |
2008-03-26 2013-03-26 | BLUEFLY INC | BFLY | SOROS GEORGE (10% owner) | 1,036 | $5.1 | 1,036 (Indirect) | View |
| 2008-03-31 Option Award | 2008-04-01 1:52 pm |
N/A 2018-03-31 |
BLUEFLY INC | BFLY | Jenny Kara B (Chief Financial Officer) | 200,000 | $0.46 | 200,000 (Direct) |
View |
| 2008-03-26 Other |
2008-03-28 5:25 pm |
2008-03-26 2013-03-26 |
BLUEFLY INC | BFLY | MAVERICK CAPITAL LTD MAVERICK FUND USA LTD MAVERICK FUND LDC MAVERICK FUND II LTD MAVERICK CAPITAL MANAGEMENT LLC AINSLIE LEE S III (10% owner) | 197,979 | $0.44 | 197,979 (Indirect) | View |
| 2008-03-26 Other |
2008-03-28 4:59 pm | 2008-03-26 2013-03-26 | BLUEFLY INC | BFLY | SOROS GEORGE (10% owner) | 316,659 | $0.44 | 316,659 (Indirect) | View |
| 2008-03-26 Other | 2008-03-28 4:59 pm |
2008-03-26 2013-03-26 | BLUEFLY INC | BFLY | SOROS GEORGE (10% owner) | 10,364 | $0.44 | 10,364 (Indirect) |
View |
| 2008-01-28 Option Award |
2008-01-28 3:04 pm |
N/A N/A | BLUEFLY INC | BFLY | ERDOS BARRY (President, COO, acting CFO Director) | 2,500,000 | $0 | 2,500,000 (Direct) | View |
| 2006-02-17 Option Award | 2006-02-21 11:34 am |
2007-02-17 2016-02-17 |
BLUEFLY INC | BFLY | KANE ALAN (Director) | 20,000 | $1.14 | 20,000 (Direct) |
View |
| 2005-12-23 Option Award | 2005-12-28 12:55 pm | N/A 2015-12-23 | BLUEFLY INC | BFLY | Matson Bradford (Chief Marketing Officer) | 100,000 | $1.2 | 100,000 (Direct) |
View |
| 2005-06-24 Sale |
2005-06-28 6:37 pm |
N/A N/A |
BLUEFLY INC | BFLY | SFM DOMESTIC INVESTMENTS LLC (10% owner) | 73 | $0.76 | 153 (Direct) |
View |
| 2005-06-24 Purchase |
2005-06-28 6:37 pm |
N/A N/A |
BLUEFLY INC | BFLY | SFM DOMESTIC INVESTMENTS LLC (10% owner) | 95 | $2.32 | 95 (Direct) | View |
| 2005-06-02 Exercise | 2005-06-03 4:47 pm | N/A 2013-01-27 |
BLUEFLY INC | BFLY | SEIFF E KENNETH (10% owner) | 45,700 | $0.98 | 550,600 (Direct) |
View |
| 2005-06-03 Exercise | 2005-06-03 4:47 pm |
N/A 2013-01-27 |
BLUEFLY INC | BFLY | SEIFF E KENNETH (10% owner) | 24,000 | $0.98 | 526,600 (Direct) |
View |
| 2004-05-01 Option Award |
2004-05-03 10:38 am | 2005-05-01 2014-05-01 | BLUEFLY INC | BFLY | STEVENS ROBERT G (Director) | 3,750 | $2.73 | 3,750 (Direct) |
View |
| 2004-05-01 Option Award | 2004-05-03 10:13 am |
2005-05-01 2014-05-01 |
BLUEFLY INC | BFLY | ESQUIVEL JOSEPHINE (Director) | 3,750 | $2.73 | 3,750 (Direct) | View |
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