Sec Form 4 Filing - GREISINGER JAMES R @ DEAN FOODS CO/ - 2004-02-26

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
GREISINGER JAMES R
2. Issuer Name and Ticker or Trading Symbol
DEAN FOODS CO/ [ DF]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
President, Dean Specialty
(Last) (First) (Middle)
857-897 SCHOOL PLACE
3. Date of Earliest Transaction (MM/DD/YY)
02/26/2004
(Street)
GREEN BAY, WI54307
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/26/2004 M V 20,086 A $ 20.35 45,127 D
Common Stock 02/26/2004 M V 5,000 A $ 20.35 50,127 D
Common Stock 02/26/2004 M V 22,500 A $ 24.7933 72,627 D
Common Stock 02/26/2004 S 20,086 D $ 35.1 52,541 D
Common Stock 02/26/2004 S 2,014 D $ 35.1 50,527 D
Common Stock 02/26/2004 S 786 D $ 35.17 49,741 D
Common Stock 02/26/2004 S 4,600 D $ 35 45,141 D
Common Stock 02/26/2004 S 2,100 D $ 35.08 43,041 D
Common Stock 02/26/2004 S 4,400 D $ 35.09 38,641 D
Common Stock 02/26/2004 S 6,700 D $ 35.1 31,941 D
Common Stock 02/26/2004 S 400 D $ 35.11 31,541 D
Common Stock 02/26/2004 S 5,800 D $ 35.12 25,741 D
Common Stock 02/26/2004 S 100 D $ 35.14 25,641 D
Common Stock 02/26/2004 S 600 D $ 35.15 25,041 D
Non-Qualified Stock Option (right to buy)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Incentive Stock Option (right to buy) $ 13.24 12/21/2001( 1 ) 10/04/2004 Common Stock 9,870 0 D
Incentive Stock Option (right to buy) $ 12.47 12/21/2001( 1 ) 07/27/2005 Common Stock 8,685 0 D
Incentive Stock Option (right to buy) $ 10.1367 12/21/2001( 1 ) 07/26/2006 Common Stock 6,486 0 D
Incentive Stock Option (right to buy) $ 16.8433 12/21/2001( 1 ) 05/27/2007 Common Stock 5,526 5,526 D
Incentive Stock Option (right to buy) $ 20.35 01/14/2003( 2 ) 01/14/2012 Common Stock 9,828 9,828 ( 3 ) D
$ 20.35 02/26/2004 M V 20,086 01/14/2003( 2 ) 01/14/2012 Common Stock 20,086 $ 20.35 0 ( 4 ) D
Non-Qualified Stock Option (right to buy) $ 20.35 02/26/2004 M V 5,000 01/14/2003( 2 ) 01/14/2012 Common Stock 5,000 $ 20.35 0 ( 5 ) D
Non-Qualified Stock Option (right to buy) $ 24.7933 02/26/2004 M V 22,500 01/06/2004( 2 ) 01/06/2013 Common Stock 22,500 $ 24.7933 0 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
GREISINGER JAMES R
857-897 SCHOOL PLACE
GREEN BAY, WI54307
President, Dean Specialty
Signatures
James R. Greisinger 03/01/2004
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The shares of common stock subject to the Option are fully vested and exercisable.
( 2 )The shares of common stock subject to the Option shall vest ratably in three equal increments commencing on the first anniversary of the grant date.
( 3 )The Reporting Person forfeited 4,914 shares due to his resignation effective January 31, 2004
( 4 )The Reporting Person forfeited 20,086 shares due to his resignation effective January 31, 2004
( 5 )The Reporting Person forfeited 5,000 shares due to his resignation effective January 31, 2004

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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