Sec Form 4 Filing - Jordan Robert E @ SOUTHWEST AIRLINES CO - 2013-10-30

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person Jordan Robert E 2. Issuer Name and Ticker or Trading Symbol SOUTHWEST AIRLINES CO [ LUV] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) EVP, Chief Commercial Officer (Last) (First) (Middle) SOUTHWEST AIRLINES CO., 2702 LOVE FIELD DRIVE 3. Date of Earliest Transaction (MM/DD/YY) 10/30/2013 (Street) DALLAS, TX75235-1908 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 10/30/2013 M 8,800 A $ 15.51 271,368 D Common Stock 10/30/2013 M 65,000 A $ 12.18 336,368 D Common Stock 10/30/2013 M 80,000 A $ 6.75 416,368 D Common Stock 10/30/2013 S 2,400 D $ 17.02 413,968 D Common Stock 10/30/2013 S 21,683 D $ 17.025 392,285 D Common Stock 10/30/2013 S 1,600 D $ 17.028 390,685 D Common Stock 10/30/2013 S 8,084 D $ 17.03 382,601 D Common stock 10/30/2013 S 2,100 D $ 17.031 380,501 D Common Stock 10/30/2013 S 2,550 D $ 17.032 377,951 D Common Stock 10/30/2013 S 12,716 D $ 17.035 365,235 D Common Stock 10/30/2013 S 600 D $ 17.038 364,635 D Common Stock 10/30/2013 S 15,426 D $ 17.04 349,209 D Common Stock 10/30/2013 S 12,500 D $ 17.041 336,709 D Common Stock 10/30/2013 S 13,895 D $ 17.042 322,814 D Common Stock 10/30/2013 S 56,000 D $ 17.045 266,814 D Common Stock 10/30/2013 S 100 D $ 17.049 266,714 D Common Stock 10/30/2013 S 1,846 D $ 17.05 264,868 D Common Stock 10/30/2013 S 2,300 D $ 17.055 262,568 D Common Stock 9,438 I By ProfitSharing Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Employee Stock Option (right to buy) $ 15.51 10/30/2013 M 8,800 ( 1 ) 01/23/2014 Common Stock 8,800 $ 0 0 D Employee Stock Option (right to buy) $ 12.18 10/30/2013 M 65,000 ( 1 ) 01/31/2018 Common Stock 65,000 $ 0 0 D Employee Stock Option (right to buy) $ 6.75 10/30/2013 M 80,000 ( 1 ) 02/01/2019 Common Stock 80,000 $ 0 0 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Jordan Robert E SOUTHWEST AIRLINES CO. 2702 LOVE FIELD DRIVE DALLAS, TX75235-1908 EVP, Chief Commercial Officer Signatures /s/ Marilyn R. Post on behalf of and as attorney in fact for Robert E. Jordan 11/01/2013 Signature of Reporting Person Date

Explanation of Responses:

( 1 )The option was 100% vested at the time of exercise.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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