Sec Form 4 Filing - Goff Leah A @ WINMARK CORP - 2014-03-14

Insider filing report for Changes in Beneficial Ownership
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Expires: November 30, 2011
Estimated average burden hours per response... 0.5
1. Name and Address of Reporting Person
Goff Leah A
2. Issuer Name and Ticker or Trading Symbol
WINMARK CORP [ WINA]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
VP of Human Resources
(Last) (First) (Middle)
605 HIGHWAY 169 N, SUITE 400
3. Date of Earliest Transaction (MM/DD/YY)
03/14/2014
(Street)
MINNEAPOLIS, MN55441
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 03/14/2014 M 1,250 A $ 16.52 4,300 D
Common Stock 03/14/2014 M 1,195 A $ 12.75 5,495 D
Common Stock 03/14/2014 S 1,595 ( 3 ) D $ 77.53 3,900 D
Common Stock 03/17/2014 M 55 A $ 12.75 3,955 D
Common Stock 03/17/2014 M 1,250 A $ 13.01 5,205 D
Common Stock 03/17/2014 M 1,750 A $ 22.15 6,955 D
Common Stock 03/17/2014 S 1,305 ( 4 ) D $ 77.51 5,650 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (right to buy) $ 16.52 03/14/2014 M 1,250 08/13/2009( 1 ) 08/13/2018 Common Stock 1,250 $ 16.52 0 D
Employee Stock Option (right to buy) $ 12.75 03/14/2014( 2 ) M 1,250 12/11/2009( 1 ) 12/11/2018 Common Stock 1,250 $ 12.75 0 D
Employee Stock Option (right to buy) $ 13.01 03/17/2014 M 1,250 06/01/2010( 1 ) 06/01/2019 Common Stock 1,250 $ 13.01 0 D
Employee Stock Option (right to buy) $ 22.15 03/17/2014 M 1,750 12/10/2010( 1 ) 12/10/2019 Common Stock 1,750 $ 22.15 0 D
Employee Stock Option (right to buy) $ 31.19 06/01/2011( 1 ) 06/01/2020 Common Stock 1,250 1,250 D
Employee Stock Option (right to buy) $ 32.92 12/14/2011( 1 ) 12/14/2020 Common Stock 1,250 1,250 D
Employee Stock Option (right to buy) $ 37.76 06/01/2012( 1 ) 06/01/2021 Common Stock 1,250 1,250 D
Employee Stock Option (right to buy) $ 53.34 12/08/2012( 1 ) 12/08/2021 Common Stock 1,250 1,250 D
Employee Stock Option (right to buy) $ 51.17 06/01/2013( 1 ) 06/01/2022 Common Stock 1,250 1,250 D
Employee Stock Option (right to buy) $ 55.72 12/13/2013( 1 ) 12/13/2022 Common Stock 1,250 1,250 D
Employee Stock Option (right to buy) $ 59.77 06/01/2014( 1 ) 06/01/2023 Common Stock 1,250 1,250 D
Employee Stock Option (right to buy) $ 82.72 12/16/2014( 1 ) 12/16/2023 Common Stock 1,250 1,250 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Goff Leah A
605 HIGHWAY 169 N
SUITE 400
MINNEAPOLIS, MN55441
VP of Human Resources
Signatures
/s/ Leah A. Goff 03/18/2014
Signature of Reporting Person Date
Explanation of Responses:
( 1 )25% per year for four years
( 2 )1195 option shares exercised 3/14/14, 55 option shares exercised 3/17/14 as indicated on Table 1
( 3 )1595 shares sold at an average price of $77.53 with a range of $77.30 to $77.82 to cover payment of exercise price of and taxes due on option exercises included on this Form 4.
( 4 )1305 shares sold at an average price of $77.51 with a range of $77.14 to $77.67 to cover payment of exercise price of and taxes due on option exercised included on this Form 4.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.