Sec Form 4 Filing - NUNNELLY JOHN N @ NATIONAL RESEARCH CORP - 2014-03-13

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
NUNNELLY JOHN N
2. Issuer Name and Ticker or Trading Symbol
NATIONAL RESEARCH CORP [ NRCIA/B]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X __ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last) (First) (Middle)
P.O. BOX 2175
3. Date of Earliest Transaction (MM/DD/YY)
03/13/2014
(Street)
AMHERST, MA01004
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 03/13/2014 S 24,000 D $ 18.5524 ( 1 ) 35,400 D
Class A Common Stock 03/14/2014 S 6,200 D $ 18.0192 ( 2 ) 29,200 D
Class A Common Stock 03/17/2014 S 500 D $ 18.012 ( 3 ) 28,700 D
Class B Common Stock 03/14/2014 S 6,000 D $ 41.0002 ( 4 ) 3,900 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Director Stock Option (Right to Buy) $ 7.78 05/08/2010 05/08/2019 Class A Common Stock 36,000 36,000 D
Director Stock Option (Right to Buy) $ 9.73 05/06/2012 05/06/2021 Class A Common Stock 36,000 36,000 D
Director Stock Option (Right to Buy) $ 7.61 05/07/2011 05/07/2020 Class A Common Stock 36,000 36,000 D
Director Stock Option (Right to Buy) $ 13.81 05/11/2013 05/11/2022 Class A Common Stock 36,000 36,000 D
Director Stock Option (Right to Buy) $ 16.89 05/09/2014 05/09/2023 Class A Common Stock 36,000 36,000 D
Director Stock Option (Right to Buy) $ 16.8 05/07/2011 05/07/2020 Class B Common Stock 6,000 6,000 D
Director Stock Option (Right to Buy) $ 19.98 05/06/2012 05/06/2021 Class B Common Stock 6,000 6,000 D
Director Stock Option (Right to Buy) $ 26.1 05/11/2013 05/11/2022 Class B Common Stock 6,000 6,000 D
Director Stock Option (Right to Buy) $ 30.72 05/09/2014 05/09/2023 Class B Common Stock 6,000 6,000 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
NUNNELLY JOHN N
P.O. BOX 2175
AMHERST, MA01004
X
Signatures
/s/ Russell E. Ryba, Attorney-in-Fact for John N. Nunnelly 03/17/2014
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The price in Column 4 is a weighted average price. The prices actually received ranged from $18.52 to $18.59. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.
( 2 )The price in Column 4 is a weighted average price. The prices actually received ranged from $18.00 to $18.11. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.
( 3 )The price in Column 4 is a weighted average price. The prices actually received ranged from $18.00 to $18.03. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.
( 4 )The price in Column 4 is a weighted average price. The prices actually received ranged from $41.00 to $41.01. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.

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* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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