Sec Form 4 Filing - SCHRAM LEE J @ DELUXE CORP - 2012-11-01

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
SCHRAM LEE J
2. Issuer Name and Ticker or Trading Symbol
DELUXE CORP [ DLX]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Chief Executive Officer
(Last) (First) (Middle)
3680 VICTORIA STREET NORTH
3. Date of Earliest Transaction (MM/DD/YY)
11/01/2012
(Street)
SHOREVIEW, MN55126
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/01/2012 M( 1 ) 110,466 A $ 9.73 305,914 D
Common Stock 11/01/2012 S( 1 ) 110,466 D $ 31.44 ( 2 ) 195,448 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Common Stock Option $ 32 .65 02/13/2008( 3 ) 02/13/2014 Common Stock 193,200 193,200 D
Common Stock Option $ 22.52 02/20/2009( 3 ) 02/20/2015 Common Stock 117,400 117,400 D
Common Stock Option $ 9.73 11/01/2012 M( 1 ) 110,466 02/18/2010( 3 ) 02/18/2016 Common Stock 110,466 $ 0 0 D
Common Stock Option $ 18.28 02/17/2011( 3 ) 02/17/2017 Common Stock 133,200 133,200 D
Common Stock Option $ 25.59 02/16/2012( 3 ) 02/16/2018 Common Stock 108,400 108,400 D
Common Stock Option $ 25.45 02/16/2013( 3 ) 02/16/2019 Common Stock 106,000 106,000 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
SCHRAM LEE J
3680 VICTORIA STREET NORTH
SHOREVIEW, MN55126
Chief Executive Officer
Signatures
Anthony C. Scarfone as Power of Attorney for Lee Schram 11/02/2012
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The reported transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 31, 2012.
( 2 )Shares were sold in multiple transactions at prices ranging from $31.00 to $31.85. The price reported is the weighted average sale price. The reporting person will provide to the issuer, a security holder of the issuer, or the SEC staff, upon request, full information regarding the number of shares sold at each price within the range.
( 3 )Options vest in three equal installments on the three succeeding anniversary dates of the date of grant, provided the holder remains an employee of the Company. Date entered reflects date on which first installment vests(ed).

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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