Sec Form 4 Filing - HERLIHY DONAGH @ Bloomin' Brands, Inc. - 2017-12-15

Insider filing report for Changes in Beneficial Ownership
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Expires: November 30, 2011
Estimated average burden hours per response... 0.5
1. Name and Address of Reporting Person
HERLIHY DONAGH
2. Issuer Name and Ticker or Trading Symbol
Bloomin' Brands, Inc. [ BLMN]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
EVP Digital and CIO
(Last) (First) (Middle)
2202 NORTH WEST SHORE BLVD., STE. 500
3. Date of Earliest Transaction (MM/DD/YY)
12/15/2017
(Street)
TAMPA, FL33607
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 12/15/2017 S 9,081 ( 1 ) D $ 20.925 ( 2 ) 0 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units $ 0 ( 3 ) ( 4 ) Common Stock 13,467 13,467 D
Restricted Stock Units $ 0 ( 5 ) ( 4 ) Common Stock 10,082 10,082 D
Restricted Stock Units $ 0 ( 6 ) ( 4 ) Common Stock 12,500 12,500 D
Stock Option (right to buy) $ 17.27 ( 7 ) 02/24/2027 Common Stock 32,080 32,080 D
Stock Option (right to buy) $ 17.15 ( 8 ) 02/25/2026 Common Stock 31,335 31,335 D
Stock Option (right to buy) $ 25.36 ( 9 ) 02/26/2025 Common Stock 26,471 26,471 D
Stock Option (right to buy) $ 18.12 ( 10 ) 10/01/2024 Common Stock 250,000 250,000 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
HERLIHY DONAGH
2202 NORTH WEST SHORE BLVD.
STE. 500
TAMPA, FL33607
EVP Digital and CIO
Signatures
Kelly Lefferts, Attorney in Fact 12/19/2017
Signature of Reporting Person Date
Explanation of Responses:
( 1 )This transaction was effected by the reporting person pursuant to a Rule 10b5-1 trading plan that was entered into on November 13, 2017.
( 2 )Price reflected is the weighted-average sale price for shares sold. The shares were sold in multiple transactions, and the range of sale prices for the transactions reported was $20.856 to $20.966. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or any staff member of the Securities and Exchange Commission, upon request, information regarding the number of shares sold at each separate price.
( 3 )These restricted stock units, in the original grant amount of 13,467, will begin vesting in four equal annual installments on February 24, 2018.
( 4 )This field is not applicable.
( 5 )These restricted stock units, in the original grant amount of 13,442, began vesting in four equal annual installments on February 25, 2017.
( 6 )These restricted stock units, in the original grant amount of 50,000, began vesting in four equal annual installments on October 1, 2015.
( 7 )These stock options, in the original grant amount of 32,080, will begin vesting in four equal annual installments on February 24, 2018.
( 8 )These stock options, in the original grant amount of 31,335, began vesting in four equal annual installments on February 25, 2017.
( 9 )These stock options, in the original grant amount of 26,471, began vesting in four equal annual installments on February 26, 2016.
( 10 )These stock options, in the original grant amount of 250,000, began vesting in four equal annual installments on October 1, 2015.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.