Sec Form 4 Filing - WELCH JAMES S JR @ BROWN FORMAN CORP - 2015-06-19

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
WELCH JAMES S JR
2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [ BF'B]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X __ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Vice Chairman
(Last) (First) (Middle)
850 DIXIE HIGHWAY
3. Date of Earliest Transaction (MM/DD/YY)
06/19/2015
(Street)
LOUISVILLE, KY40210
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class B Common 06/19/2015 M 13,492 A $ 34.95 38,494 D
Class B Common 06/19/2015 S 4,478 D $ 101.059 ( 1 ) 34,016 D
Class B Common 06/19/2015 F 9,014 D $ 101.6 ( 2 ) 25,002 D
Class A Common 44,505 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Right $ 34.95 06/19/2015 M 13,492 05/01/2009 04/30/2016 Class B Common 13,492 $ 0 0 D
Stock Appreciation Right $ 33.76 05/01/2010 04/30/2017 Class B Common 23,938 23,938 D
Stock Appreciation Right $ 35.51 05/01/2011 04/30/2018 Class B Common 21,971 21,971 D
Stock Appreciation Right $ 43.1 05/01/2012 04/30/2019 Class B Common 31,498 31,498 D
Stock Appreciation Right $ 38.43 05/01/2013 04/30/2020 Class B Common 31,470 31,470 D
Stock Appreciation Right $ 46.4 05/01/2014 04/30/2021 Class B Common 22,345 22,345 D
Stock Appreciation Right $ 58.7 05/01/2015 04/30/2022 Class B Common 20,186 20,186 D
Stock Appreciation Right $ 72.42 05/01/2016 04/30/2023 Class B Common 14,758 14,758 D
Stock Appreciation Right $ 91.97 05/01/2017 04/30/2024 Class B Common 13,349 13,349 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
WELCH JAMES S JR
850 DIXIE HIGHWAY
LOUISVILLE, KY40210
X Vice Chairman
Signatures
Kelly A. Bowen, Attorney in Fact for James L. Welch, Jr. 06/23/2015
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.05 to $101.10, inclusive. The reporting person undertakes to provide to Brown-Forman Corporation, any security holder of Brown-Forman Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
( 2 )The closing price of BF-B ($101.60) on June 18, 2015 was used to calculate the withholding obligation.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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