Sec Form 4 Filing - Holland Augusta Brown @ BROWN FORMAN CORP - 2012-06-26

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Holland Augusta Brown
2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [ BFA, BFB]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director X __ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last) (First) (Middle)
850 DIXIE HWY
3. Date of Earliest Transaction (MM/DD/YY)
06/26/2012
(Street)
LOUISVILLE, KY40210
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common 412,905 ( 1 ) D
Class A Common 1,667 I Spouse
Class A Common 12,578 ( 1 ) I GRAT
Class A Common 12 I Eleanor Lee Trusts
Class A Common 844,899 I Hebe Three Limited Partnership
Class A Common 06/26/2012 S( 4 ) 5,725 D $ 90.48 0 I Driftwood Holdings Three, LLC
Class A Common 1,162 I Trust fbo Owsley Brown III
Class A Common 32,838 I Longview Charitable LP
Class A Common 2,198 I Trust fbo child
Class A Common 1,504 I Trust fbo child
Class A Common 1,504 I Trust fbo child
Class A Common 5,033 I Trust fbo Children
Class A Common 980 I Trust fbo Barzun children
Class A Common 13,626 I Trust fbo Augusta Holland
Class A Common 150,000 I Cherokee Horation Ltd.
Class A Common 29,534 I Birdnest 2006 Ltd.
Class A Common 2,220,077 I Olympus Three, LLC
Class B Common 77,582 D
Class B Common 383 I Spouse
Class B Common 1,320 I Owsley Brown II IRA
Class B Common 26,298 I CLB Grandchildren Eq. Tr.
Class B Common 8,597 I Eleanor Lee Trusts
Class B Common 06/28/2012 J( 3 ) 364 A 364 I Hebe Exempt Trust
Class B Common 06/27/2012 S( 5 ) 310,977 D $ 95.37 3,976,413 I Hebe Three Limited Partnership ( 2 )
Class B Common 12,800 I Longview Charitable LP
Class B Common 06/26/2012 S( 4 ) 1,498 D $ 92.97 0 I Driftwood Holdings Three, LLC
Class B Common 4,109 I Trust fbo Owsley Brown III
Class B Common 607 I Trust fbo child
Class B Common 168 I Trust fbo Children
Class B Common 639 I Holland Family Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Holland Augusta Brown
850 DIXIE HWY
LOUISVILLE, KY40210
X
Signatures
Diane M. Barhorst, Atty in Fact for Augusta Brown Holland 06/28/2012
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Adjusted to reflect shares transferred from reporting person's direct holdings to GRATs of which the reporting person is trustee and sole annuitant.
( 2 )Adjusted to reflect change in form of ownership. On June 1, 2012, Hebe Limited Partnership contributed a pro rata portion of its Class A and Class B shares to Hebe Three Limited Partnership, with no change in the pecuniary interests therein.
( 3 )On June 28, 2012, the reporting person was appointed as an advisor to this trust.
( 4 )Represents sale of the reporting person's pecuniary interest in Driftwood Holding Three, LLC.
( 5 )Represents transfer of shares in payment of a debt.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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