Sec Form 4 Filing - MORREAU JANE C @ BROWN FORMAN CORP - 2012-01-03

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
MORREAU JANE C
2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [ BFA, BFB]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
SVP, Director Finance
(Last) (First) (Middle)
850 DIXIE HIGHWAY
3. Date of Earliest Transaction (MM/DD/YY)
01/03/2012
(Street)
LOUISVILLE40210
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common 957 D
Class B Common 01/03/2012 M 3,211 A $ 24.7 3,246 D
Class B Common 01/03/2012 F 1,814 D $ 80.51 1,432 D
Class B Common 01/03/2012 S 1,397 D $ 81.52 ( 1 ) 35 D
Class B Common 1,457.59 ( 2 ) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) $ 24.7 01/03/2012 M 3,211 05/01/2005 04/30/2012 Class B Common 3,211 $ 0 0 D
Non-Qualified Stock Option (right to buy) $ 30.18 05/01/2006 04/30/2013 Class B Common 3,741 3,741 D
Non-Qualified Stock Option (right to buy) $ 35.83 05/01/2007 04/30/2014 Class B Common 3,309 3,309 D
Stock Appreciation Right $ 45.53 05/01/2008 04/30/2015 Class B Common 2,859 2,859 D
Stock Appreciation Right $ 55.69 07/27/2006 04/30/2016 Class B Common 5,270 5,270 D
Stock Appreciation Right $ 53.8 05/01/2010 04/30/2017 Class B Common 5,830 5,830 D
Stock Appreciation Right $ 56.58 05/01/2011 04/30/2018 Class B Common 4,474 4,474 D
Stock Appreciation Right $ 43.1 05/01/2012 04/30/2019 Class B Common 7,192 7,192 D
Stock Appreciation Right $ 61.24 05/01/2013 04/30/2020 Class B Common 7,899 7,899 D
Stock Appreciation Right $ 73.95 05/01/2014 04/30/2021 Class B Common 9,013 9,013 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
MORREAU JANE C
850 DIXIE HIGHWAY
LOUISVILLE40210
SVP, Director Finance
Signatures
Diane M. Barhorst, Attn in Fact for: Jane C. Morreau 01/03/2012
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $80.81 to $81.54, inclusive. The reporting person undertakes to provide to Brown-Forman Corporation, any security holder of Brown-Forman Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.
( 2 )Includes shares acquired through the Brown-Forman Corporation Employee Stock Purchase Program as of close of business on January 3, 2012.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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