Sec Form 4 Filing - ELMORE WILLIAM B @ TUBEMOGUL INC - 2016-05-25

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
ELMORE WILLIAM B
2. Issuer Name and Ticker or Trading Symbol
TUBEMOGUL INC [ TUBE]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director X __ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last) (First) (Middle)
250 MIDDLEFIELD ROAD
3. Date of Earliest Transaction (MM/DD/YY)
05/25/2016
(Street)
MENLO PARK, CA94025
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
_____ Form filed by One Reporting Person
__ X __ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 6,628,097 I By Foundation Capital VI, L.P. ( 1 )
Common Stock 82,732 I By: Foundation Capital VI Principals Fund, LLC ( 1 )
Common Stock 9,055 I By Holland/Yates Family Trust dtd 7/23/1999 ( 2 )
Common Stock 1,509 I By The Holland Childrens Trust ( 3 )
Common Stock 2,370 I By Koontz Revocable Trust U/A/D 6/29/1998 ( 4 )
Common Stock 4,111 I By Michael N. & Mary G. Schuh 1990 Family Trust ( 5 )
Common Stock 9,261 I By William B. Elmore Revocable Trust ( 6 )
Common Stock 9,331 I By Vassallo Family Revocable Trust dated 7/15/02 ( 7 )
Common Stock 05/25/2016 S 11,291 D $ 12.64 ( 8 ) 0 I By Warren M. Weiss Trust UA dated 7/20/2005 ( 9 )
Common Stock 05/26/2016 S 6,015 D $ 12.51 ( 10 ) 4,440 I By Moldow Family Trust dated 11/11/2003 ( 11 )
Common Stock 05/26/2016 S 1,328 D $ 12.58 ( 12 ) 0 I By The Moldow 2008 Childrens Trust ( 13 )
Common Stock 05/26/2016 S 2,104 D $ 12.31 ( 14 ) 0 I By Ally L. Weiss GST Exempt Trust ( 15 )
Common Stock 05/26/2016 S 2,104 D $ 12.31 ( 16 ) 0 I By Shane T. Weiss GST Exempt Trust ( 17 )
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
ELMORE WILLIAM B
250 MIDDLEFIELD ROAD
MENLO PARK, CA94025
X
HOLLAND PAUL R
250 MIDDLEFIELD ROAD
MENLO PARK, CA94025
X
KOONTZ PAUL G
250 MIDDLEFIELD ROAD
MENLO PARK, CA94025
X
SCHUH MICHAEL N
250 MIDDLEFIELD ROAD
MENLO PARK, CA94025
X
Weiss Warren M
250 MIDDLEFIELD ROAD
MENLO PARK, CA94025
X
Moldow Charles
250 MIDDLEFIELD ROAD
MENLO PARK, CA94025
X
Vassallo Steven
250 MIDDLEFIELD ROAD
MENLO PARK, CA94025
X
Signatures
/s/ David Singer as Attorney-In-Fact for William B. Elmore 05/27/2016
Signature of Reporting Person Date
/s/ David Singer as Attorney-in-Fact for Paul Holland 05/27/2016
Signature of Reporting Person Date
/s/ David Singer as Attorney-in-Fact for Paul Koontz 05/27/2016
Signature of Reporting Person Date
/s/ David Singer as Attorney-in-Fact for Michael Schuh 05/27/2016
Signature of Reporting Person Date
/s/ David Singer as Attorney-in-Fact for Warren M. Weiss 05/27/2016
Signature of Reporting Person Date
/s/ David Singer as Attorney-in-Fact for Charles Moldow 05/27/2016
Signature of Reporting Person Date
/s/ David Singer as Attorney-in-Fact for Steve Vassallo 05/27/2016
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Foundation Capital Management Co. VI, LLC is the sole manager of Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC and has sole voting and investment power with respect to the shares held by Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC. William B. Elmore, Paul G. Koontz, Michael N. Schuh, Paul R. Holland, Steve P. Vassallo, Charles P. Moldow and Warren M. Weiss are managing members of Foundation Capital Management Co. VI, LLC, and may be deemed to share voting and investment power over the shares owned by Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC. Each of the managing members of Foundation Capital Management Co. VI, LLC disclaims beneficial ownership in the shares held by the aforementioned entities except to the extent of his or her pecuniary interest therein.
( 2 )The shares are held by the Holland/Yates Family Trust dtd 7/23/1999 (the "Holland Family Trust"). Paul R. Holland is a trustee of the Holland Family Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Holland Family Trust except to the extent of his proportionate pecuniary interest therein.
( 3 )The shares are held by The Holland Children's Trust (the "Holland Children's Trust"). Paul R. Holland is a trustee of the Holland Children's Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Holland Children's Trust except to the extent of his proportionate pecuniary interest therein.
( 4 )The shares are held by the Koontz Revocable Trust U/A/D 6/29/1998 (the "Koontz Trust"). Paul G. Koontz is a trustee of the Koontz Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Koontz Trust except to the extent of his proportionate pecuniary interest therein.
( 5 )The shares are held by the Michael N. & Mary G. Schuh 1990 Family Trust (the "Schuh Trust"). Michael N. Schuh is a trustee of the Schuh Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Schuh Trust except to the extent of his proportionate pecuniary interest therein
( 6 )The shares are held by the William B. Elmore Revocable Trust (the "Elmore Trust"). William B. Elmore is a trustee of the Elmore Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Elmore Trust except to the extent of his proportionate pecuniary interest therein.
( 7 )The shares are held by the Vassallo Family Revocable Trust dated 7/15/02 (the "Vassallo Trust"). Steve P. Vassallo is a trustee of the Vassallo Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Vassallo Trust except to the extent of his proportionate pecuniary interest therein.
( 8 )Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.55 to $12.71 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
( 9 )The shares are held by The Warren M. Weiss Trust UA dated 7/20/2005 (the "Weiss Trust"). Warren M. Weiss is a trustee of the Weiss Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Weiss Trust except to the extent of his proportionate pecuniary interest therein.
( 10 )Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.29 to $12.60 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
( 11 )The shares are held by the Moldow Family Trust dated 11/11/2003 (the "Moldow Family Trust"). Charles Moldow is a trustee of the Moldow Family Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Moldow Family Trust except to the extent of his proportionate pecuniary interest therein.
( 12 )Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.38 to $12.60 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
( 13 )The shares are held by The Moldow 2008 Children's Trust (the "Moldow Children's Trust"). Charles Moldow is a trustee of the Moldow Children's Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Moldow Children's Trust except to the extent of his proportionate pecuniary interest therein.
( 14 )Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.26 to $12.34 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
( 15 )The shares are held by the ALLY L. WEISS GST EXEMPT TRUST (the "ALLY Trust"), a trust controlled by or for the benefit of one or more of Warren M. Weiss' family members. The Reporting Person disclaims beneficial ownership of the shares held by the ALLY Trust except to the extent of his proportionate pecuniary interest therein.
( 16 )Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.28 to $12.33 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
( 17 )The shares are held by the SHANE T. WEISS GST EXEMPT TRUST (the "SHANE Trust"), a trust controlled by or for the benefit of one or more of Warren M. Weiss' family members. The Reporting Person disclaims beneficial ownership of the shares held by the SHANE Trust except to the extent of his proportionate pecuniary interest therein.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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