Sec Form 4 Filing - Milstein Ronald S. @ LORILLARD, INC. - 2013-04-26

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Milstein Ronald S.
2. Issuer Name and Ticker or Trading Symbol
LORILLARD, INC. [ LO]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Executive VP, GC and Secretary
(Last) (First) (Middle)
714 GREEN VALLEY ROAD
3. Date of Earliest Transaction (MM/DD/YY)
04/26/2013
(Street)
GREENSBORO, NC27408
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 04/26/2013 M 9,750 A $ 28.1 86,346 D
Common Stock 04/26/2013 M 19,116 A $ 20.02 105,462 D
Common Stock 04/26/2013 D 15,304 ( 1 ) D $ 42.83 90,158 D
Common Stock 04/26/2013 S 13,562 ( 2 ) D $ 42.8795 ( 3 ) 76,596 D
Common Stock 04/29/2013 M 19,113 A $ 22.59 95,709 D
Common Stock 04/29/2013 M 19,116 A $ 24.77 114,825 D
Common Stock 04/29/2013 M 19,113 A $ 26.74 133,938 D
Common Stock 04/29/2013 D 33,191 ( 1 ) D $ 42.95 100,747 D
Common Stock 04/29/2013 S 24,151 ( 4 ) D $ 42.903 ( 5 ) 76,596 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Rights $ 20.02 04/26/2013 M 19,116 03/12/2013 03/12/2019 Common Stock 19,116 $ 0 0 D
Stock Appreciation Rights $ 22.59 04/29/2013 M 19,113 03/12/2013 03/12/2019 Common Stock 19,113 $ 0 0 D
Stock Appreciation Rights $ 28.1 04/26/2013 M 9,750 01/08/2012 01/08/2018 Common Stock 9,750 $ 0 0 D
Stock Appreciation Rights $ 24.77 04/29/2013 M 19,116 03/12/2013 03/12/2019 Common Stock 19,116 $ 0 0 D
Stock Appreciation Rights $ 26.74 04/29/2013 M 19,113 03/12/2013 03/12/2019 Common Stock 19,113 $ 0 0 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Milstein Ronald S.
714 GREEN VALLEY ROAD
GREENSBORO, NC27408
Executive VP, GC and Secretary
Signatures
/s/David H. Taylor, Attorney-in-fact for Ronald S. Milstein 04/30/2013
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Represents the shares returned to the issuer as part of the exercise of stock appreciation rights.
( 2 )The reporting person exercised 28,866 stock appreciation rights, resulting in the receipt of 13,562 shares of common stock.
( 3 )Represents the weighted average sale price. The shares were sold at prices ranging from $42.80 to $42.94. The reporting person undertakes to provide upon request to the SEC staff, the issuer or security holders of the issuer information regarding the number of shares and prices at which the transaction was effected.
( 4 )The reporting person exercised 57,342 stock appreciation rights, resulting in the receipt of 24,151 shares of common stock.
( 5 )Represents the weighted average sale price. The shares were sold at prices ranging from $42.81 to $42.97. The reporting person undertakes to provide upon request to the SEC staff, the issuer or security holders of the issuer information regarding the number of shares and prices at which the transaction was effected.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one repo rting person, see Instruction 4(b)(v).
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