Sec Form 4 Filing - McCormick Douglas W. @ Everyday Health, Inc. - 2016-12-03

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
McCormick Douglas W.
2. Issuer Name and Ticker or Trading Symbol
Everyday Health, Inc. [ EVDY]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X __ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last) (First) (Middle)
C/O RHO VENTURES,, 152 WEST 57TH STREET, 23RD FLOOR
3. Date of Earliest Transaction (MM/DD/YY)
12/03/2016
(Street)
NEW YORK, NY10019
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/03/2016 G V 15,000 D $ 0 97,257 D
Common Stock 12/03/2016 U( 1 ) 74,238 D $ 10.5 ( 1 ) 23,019 D
Common Stock ( 2 ) 12/05/2016 X( 3 ) 1,731 D $ 0.0001 21,288 D
Common Stock 12/05/2016 D( 4 ) 21,288 D $ 10.5 ( 4 ) 0 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Ins tr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $ 5.76 12/05/2016 D( 5 ) 6,054 ( 5 ) ( 5 ) Common Stock 6,054 $ 4.74 ( 5 ) 0 D
Stock Option (Right to Buy) $ 7.68 12/05/2016 D( 5 ) 30,333 ( 5 ) ( 5 ) Common Stock 30,333 $ 2.82 ( 5 ) 0 D
Stock Option (Right to Buy) $ 7.155 12/05/2016 D( 5 ) 33,333 ( 5 ) ( 5 ) Common Stock 33,333 $ 3.345 ( 5 ) 0 D
Stock Option (Right to Buy) $ 6.345 12/05/2016 D( 5 ) 33,333 ( 5 ) ( 5 ) Common Stock 33,333 $ 4.155 ( 5 ) 0 D
Stock Option (Right to Buy) $ 8.865 12/05/2016 D( 5 ) 33,333 ( 5 ) ( 5 ) Common Stock 33,333 $ 1.635 ( 5 ) 0 D
Stock Option (Right to Buy) $ 9.27 12/05/2016 D( 5 ) 143,333 ( 5 ) ( 5 ) Common Stock 143,333 $ 1.23 ( 5 ) 0 D
Call Option (Obligation to Sell) ( 6 ) $ 0.0001 12/05/2016 X 1,731 ( 7 ) ( 8 ) Common Stock 1,731 $ 0 0 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
McCormick Douglas W.
C/O RHO VENTURES,
152 WEST 57TH STREET, 23RD FLOOR
NEW YORK, NY10019
X
Signatures
/s/Alan Shapiro, Attorney-in-Fact 12/06/2016
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Disposed of pursuant to a cash tender offer conducted in accordance with the Agreement and Plan of Merger (the "Merger Agreement"), dated October 21, 2016, among the Issuer, Ziff Davis, LLC, a Delaware limited liability company (the "Parent"), Project Echo Acquisition Corp., a Delaware corporation and a wholly owned subsidiary of Parent ("Purchaser") and j2 Global, Inc. in exchange for cash consideration of $10.50 per share, without interest and less any applicable tax withholding. Pursuant to the Merger Agreement, the Purchaser merged with and into the Issuer, with the Issuer surviving as a wholly owned subsidiary of Parent (the "Merger").
( 2 )Represents shares underlying a performance warrant (the "Performance Warrant") granted to Benjamin Wolin and Michael Keriakos, the founders of the Issuer, as reflected in the Performance Warrant Agreement, as amended (the "Performance Warrant Agreement"), by and among the Reporting Person, Mr. Wolin, Mr. Keriakos and certain other stockholders of the Issuer.
( 3 )Disposed of pursuant to the exercise of the Performance Warrant, as described in footnote (7) below.
( 4 )Pursuant to the terms of the award, the vesting of restricted stock units for an aggregate of 21,288 shares was accelerated in connection with the Merger. Pursuant to the terms of the Merger Agreement, these accelerated restricted stock units were cancelled and converted into the right to receive cash consideration of $10.50 per share (without interest and less anyapplicable tax withholding).
( 5 )Pursuant to the terms of the Merger Agreement, this option was cancelled and converted into the right to rece ive cash consideration of $10.50per share subject to such stock option less the exercise price payable per share (without interest and less any applicable tax withholding).
( 6 )Represents the Performance Warrant.
( 7 )Pursuant to the Performace Warrant Agreement, and subject to the terms and conditions thereof, beginning on January 1, 2017, the Performance Warrant was to become exercisable, subject to the potential acceleration of exercisability upon the occurrence of a change in control of the Issuer (the "Trigger Date"). Because the Merger constituted a change in control, the Trigger Date occurred on, and the Performance Warrant was exercised effective as of, December 5, 2016.
( 8 )The Performance Warrant was scheduled to expire, if not previously exercised, upon the last day of the year in which the Trigger Date occurred.

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