Sec Form 4 Filing - Lauer Gary L @ eHealth, Inc. - 2015-06-02

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Lauer Gary L
2. Issuer Name and Ticker or Trading Symbol
eHealth, Inc. [ EHTH]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X __ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Chr. of the Board and CEO
(Last) (First) (Middle)
C/O EHEALTH, INC., 440 EAST MIDDLEFIELD ROAD
3. Date of Earliest Transaction (MM/DD/YY)
06/02/2015
(Street)
MOUNTAIN VIEW, CA94043
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/02/2015 M( 1 ) 40,936 A $ 8.8 211,870 ( 2 ) D
Common Stock 06/02/2015 S( 1 ) 40,936 D $ 12.6598 ( 3 ) 170,934 D
Common Stock 06/02/2015 M( 1 ) 11,363 A $ 8.8 182,297 D
Common Stock 06/02/2015 S( 1 ) 11,363 D $ 12.5806 ( 4 ) 170,934 D
Common Stock 06/03/2015 M( 1 ) 47,700 A $ 8.8 218,634 D
Common Stock 06/03/2015 S( 1 ) 47,700 D $ 12.5241 ( 6 ) 170,934 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (right to buy) $ 8.8 06/02/2015 M( 1 ) 40,936 ( 5 ) 12/14/2015 Common Stock 40,936 $ 0 47,700 D
Employee Stock Option (right to buy) $ 8.8 06/02/2015 M( 1 ) 11,363 ( 5 ) 12/14/2015 Common Stock 11,363 $ 0 0 D
Employee Stock Option (right to buy) $ 8.8 06/03/2015 M( 1 ) 47,700 ( 5 ) 12/14/2015 Common Stock 47,700 $ 0 0 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Lauer Gary L
C/O EHEALTH, INC.
440 EAST MIDDLEFIELD ROAD
MOUNTAIN VIEW, CA94043
X Chr. of the Board and CEO
Signatures
/s/ Jennifer Thompson, as attorney-in-fact for Gary L. Lauer 06/04/2015
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The transactions reported on this date were effected pursuant to a Rule 10b5-1 trading plan.
( 2 )Since the date of the reporting person's last ownership report, he transferred 98,448 shares of eHealth, Inc. to his ex-wife pursuant to a domestic relations order.
( 3 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.44 to $12.90, inclusive. The reporting person undertakes to provide to eHealth, Inc., any security holder of eHealth, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3) to this Form 4.
( 4 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.43 to $12.66, inclusive. The reporting person undertakes to provide to eHealth, Inc., any security holder of eHealth, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4) to this Form 4.
( 5 )Immediately exercisable for all option shares. The option shares become vested as to 20% of the shares 1 year after December 14, 2005 and 1/60th of the shares upon completion of each month of continuous service thereafter.
( 6 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.35 to $12.85, inclusive. The reporting person undertakes to provide to eHealth, Inc., any security holder of eHealth, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (6) to this Form 4.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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