Sec Form 4 Filing - British American Tobacco p.l.c. @ REYNOLDS AMERICAN INC - 2016-09-28

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL OMB Number: 3235-0287 Expires: November 30, 2011 Estimated average burden hours per response... 0.5

1. Name and Address of Reporting Person British American Tobacco p.l.c. 2. Issuer Name and Ticker or Trading Symbol REYNOLDS AMERICAN INC [ RAI] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director X __ 10% Owner _____ Officer (give title below) _____ Other (specify below) (Last) (First) (Middle) GLOBE HOUSE, 4 TEMPLE PLACE 3. Date of Earliest Transaction (MM/DD/YY) 09/28/2016 (Street) LONDON, X0WC2R 2PG 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) _____ Form filed by One Reporting Person __ X __ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 09/28/2016 S 660,385 D $ 48.03 601,368,171 I See footnotes ( 1 ) ( 2 )

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other British American Tobacco p.l.c. GLOBE HOUSE 4 TEMPLE PLACE LONDON, X0WC2R 2PG X Louisville Securities Ltd GLOBE HOUSE 4 TEMPLE PLACE LONDON, X0WC2R 2PG X Brown & Williamson Holdings, Inc. 103 FOULK ROAD, SUITE 117 WILMINGTON, DE19803 X Signatures /s/ Nicola Snook, Company Secretary, on behalf of BritishAmerican Tobacco p.l.c. 09/29/2016 Signature of Reporting Person Date /s/ Steve Dale, Director, on behalf of Louisville Securities Limited 09/29/2016 Signature of Reporting Person Date /s/ Timothy J. Hazlett, Director, on behalf of Brown & WilliamsonHoldings, Inc. 09/29/2016 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Louisville Securities Limited ("Louisville") is the record and direct beneficial owner of 154,700,133 shares (the "Louisville owned shares") of common stock ("Common Stock"), par value $0.0001 per share, of Reynolds American Inc. Brown & Williamson Holdings, Inc. ("B&W") is the record and direct beneficial owner of 446,668,038 shares (the "B&W owned shares" and, together with the Louisville owned shares, the "Shares") of Common Stock. ( 2 )Louisville may be considered to be an indirect beneficial owner of the B&W owned shares by virtue of its indirect ownership of all of the equity and voting power of B&W. British American Tobacco p.l.c. may be considered to be an indirect beneficial owner of the Shares by virtue of its indirect ownership of all the equity and voting power of Louisville and B&W.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.