Sec Form 4 Filing - DAVIS GARY L @ J C PENNEY CO INC - 2005-03-01

Insider filing report for Changes in Beneficial Ownership
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Expires: November 30, 2011
Estimated average burden hours per response... 0.5
1. Name and Address of Reporting Person
DAVIS GARY L
2. Issuer Name and Ticker or Trading Symbol
J C PENNEY CO INC [ JCP]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) X __ Other (specify below)
EVP, Chief Human Resources and/Administration Officer
(Last) (First) (Middle)
C/O J. C. PENNEY COMPANY, INC., 6501 LEGACY DRIVE
3. Date of Earliest Transaction (MM/DD/YY)
03/01/2005
(Street)
PLANO, TX75024
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock of 50 cent Par Value 8,289 D
Common Stock of 50 cent Par Value 2,870.6028 I By Trustee of 401(k) ( 1 )
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Mirror Savings Plan ( 2 ) ( 2 ) ( 2 ) Common Stock 1,199.7543 1,199.7543 D
Options/ RIght to Buy/ Grant $ 44.69 03/01/2005 A 75,000 ( 3 ) 02/28/2006( 4 ) 02/27/2015 Common Stock 75,000 $ 44.69 213,000 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
DAVIS GARY L
C/O J. C. PENNEY COMPANY, INC.
6501 LEGACY DRIVE
PLANO, TX75024
EVP, Chief Human Resources and Administration Officer
Signatures
***Ralph H. Richardson 03/02/2005
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Equivalent shares based on units of JCPenney stock held by trustee of 401(k) plan, and assigned to my account, as of February28, 2005, pursuant to plan. Differences in totals reported since last Form 4 or Form 5 represent units acquired by trusteesince then in the ordinary course of plan's administration and reflects adjustments made to all equivalent shares in plan,divided among accounts of all participants in plan, all exempt under Rule 16b-3.
( 2 )Equivalent shares based on units credited under the Company's Mirror Savings Plan I, II, III.
( 3 )Employee Stock Option, granted under Rule 16b-3 employee stock option plan.
( 4 )One-third of the options can be exercised on 2/28/2006, one-third on 2/28/2007 and one-third 2/28/2008.

Remarks:
***By continuing POA as filed with the S.E.C.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.