Sec Form 4 Filing - Insight Venture Partners VII, L.P. @ CVENT INC - 2014-01-21

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Insight Venture Partners VII, L.P.
2. Issuer Name and Ticker or Trading Symbol
CVENT INC [ CVT]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director X __ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last) (First) (Middle)
INSIGHT VENTURE ASSOCIATES VII, L.P., P.O. BOX 309 UGLAND HOUSE
3. Date of Earliest Transaction (MM/DD/YY)
01/21/2014
(Street)
GRAND CAYMAN, E9KY1-1104
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
_____ Form filed by One Reporting Person
__ X __ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 01/21/2014 S 132,832 D $ 35.5 4,686,647 D ( 1 ) ( 5 ) ( 6 )
Common Stock 01/21/2014 S 58,476 D $ 35.5 2,063,160 D ( 2 ) ( 5 ) ( 6 )
Common Stock 01/21/2014 S 3,074 D $ 35.5 108,475 D ( 3 ) ( 5 ) ( 6 )
Common Stock 01/21/2014 S 8,402 D $ 35.5 296,445 D ( 4 ) ( 5 ) ( 6 )
Common Stock 01/21/2014 S 202,784 D $ 35.5 7,154,727 I See Footnotes ( 5 ) ( 6 )
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Insight Venture Partners VII, L.P.
INSIGHT VENTURE ASSOCIATES VII, L.P.
P.O. BOX 309 UGLAND HOUSE
GRAND CAYMAN, E9KY1-1104
X
Insight Venture Partners (Cayman) VII, L.P.
INSIGHT VENTURE ASSOCIATES VII, L.P.
P.O. BOX 309 UGLAND HOUSE
GRAND CAYMAN, E9KY1-1104
X
Insight Venture Partners VII (Co-Investors), L.P.
INSIGHT VENTURE ASSOCIATES VII, L.P.
P.O. BOX 309 UGLAND HOUSE
GRAND CAYMAN, E9KY1-1104
X
Insight Venture Partners (Delaware) VII, L.P.
680 FIFTH AVENUE
8TH FLOOR
NEW YORK, NY10019
X
Insight Venture Associates VII, Ltd.
PO BOX 309, UGLAND HOUSE
GRAND CAYMAN, E9KY1-1104
X
Insight Venture Associates VII, L.P.
PO BOX 309, UGLAND HOUSE
GRAND CAYMAN, E9KY1-1104
X
Insight Holdings Group, LLC
680 FIFTH AVENUE, 8TH FLOOR
NEW YORK, NY10019
X
Signatures
INSIGHT VENTURE PARTNERS VII, L.P., By: Insight Venture Associates VII, L.P., its general partner, By: Insight Venture Associates VII, Ltd., its general partner /s/ Blair M. Flicker, attorney-in-fact 01/23/2014
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Shares held of record by Reporting Person Insight Venture Partners VII, L.P. ("IVP VII").
( 2 )Shares held of record by Reporting Person Insight Venture Partners (Cayman) VII, L.P. ("IVP Cayman VII").
( 3 )Shares held of record by Reporting Person Insight Venture Partners VII (Co-Investors), L.P. ("IVP VII Co-Investors").
( 4 )Shares held of record by Reporting Person Insight Venture Partners (Delaware) VII, L.P. ("IVP Delaware VII," and together with IVP VII, IVP Cayman VII and IVP VII Co-Investors, the "Insight VII Funds").
( 5 )The amount of shares listed as owned by each of the Insight VII Funds may be deemed to be attributable to Insight Holdings Group, LLC ("Insight Holdings") because Insight Holdings is the sole shareholder of Insight Venture Associates VII, Ltd. ("IVA Ltd"), which in turn is the general partner of Insight Venture Associates VII, L.P. ("IVP LP"), which in turn is the general partner of each of the Insight VII Funds. Jeff Horing, Deven Parekh and Peter Sobiloff are the members of the board of managers of Insight Holdings and share voting and dispositive control of the shares held by the Insight VII Funds. The foregoing is not an admission by IVP LP, IVA Ltd, Insight Holdings or Messrs. Horing, Parekh and Sobiloff that it or he is the beneficial owner of the shares held by the Insight VII Funds.
( 6 )Each of IVP LP, IVA Ltd, Insight Holdings, Messrs. Horing, Parekh and Sobiloff, and each Insight VII Fund disclaims beneficial ownership of the shares reported herein except to the extent of its or his pecuniary interest in the shares reported herein, if any.

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