Sec Form 4 Filing - ALMOND CYNTHIA D @ PFSWEB INC - 2016-03-30

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
ALMOND CYNTHIA D
2. Issuer Name and Ticker or Trading Symbol
PFSWEB INC [ PFSW]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Executive Vice President
(Last) (First) (Middle)
C/O PFSWEB, 505 MILLENNIUM
3. Date of Earliest Transaction (MM/DD/YY)
03/30/2016
(Street)
ALLEN, TX75013
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock ( 1 ) 03/30/2016 M V 20,000 A $ 4 57,420 D
Common Stock 03/30/2016 S V 20,000 D $ 13.09 ( 2 ) 37,420 D
Common Stock 03/30/2016 S V 12,766 D $ 13.2 ( 3 ) 24,654 D
Common Stock ( 4 ) 03/31/2016 M V 18,043 A 42,697 D
Common Stock ( 5 ) 03/31/2016 F V 4,772 D $ 13.2 37,925 D
Common Stock ( 6 ) 03/31/2016 A V 1,250 A $ 0 39,175 D
Common Stock ( 5 ) 03/31/2016 F V 331 D $ 13.2 38,844 D
Common Stock ( 6 ) 03/31/2016 A V 18,085 A 56,929 D
Common Stock ( 5 ) 03/31/2016 F V 4,783 D $ 13.2 52,146 D
Common Stock ( 4 ) 03/31/2016 A V 8,531 A 60,677 D
Common Stock ( 5 ) 03/31/2016 F V 2,256 D $ 13.2 58,421 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Option to buy ( 1 ) $ 4 03/30/2016 M V 20,000 ( 7 ) 04/18/2020 Common Stock 20,000 $ 0 17,000 D
Performance Share Award ( 8 ) 03/31/2016 M V 18,043 ( 8 ) ( 8 ) Common Stock 18,043 ( 8 ) 18,043 D
Restricted Stock Unit ( 9 ) 03/31/2016 M V 1,250 ( 9 ) ( 9 ) Common Stock 1,250 $ 0 2,500 D
Restricted Stock Unit ( 6 ) 03/31/2016 M V 18,085 ( 6 ) ( 6 ) Common Stock 18,085 ( 6 ) 0 D
Performance Share Award ( 8 ) 03/31/2016 M V 8,531 ( 8 ) ( 8 ) Common Stock 8,531 ( 8 ) 25,591 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
ALMOND CYNTHIA D
C/O PFSWEB, 505 MILLENNIUM
ALLEN, TX75013
Executive Vice President
Signatures
/s/ Cynthia D Almond 04/01/2016
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Exercise of employee stock option issued under the 2005 Employee Stock Option and Incentive Plan (the "Plan").
( 2 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.02 to $13.19 inclusive. The reporting person undertakes to provide to PFSweb, Inc., any security holder thereof or the Securities and Exchange Commission, upon request, information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
( 3 )Sale of shares acquired upon prior exercise of employee stock option. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.14 to $13.26 inclusive. The reporting person undertakes to provide to PFSweb, Inc., any security holder thereof or the Securities and Exchange Commission, upon request, information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
( 4 )Issuance of Common Stock upon partial settlement of previously issued Performance Share Award granted under the Plan.
( 5 )Shares of common stock withheld by Issuer to satisfy tax withholding obligation
( 6 )Settlement of Restricted Stock Unit Award issued under the Plan.
( 7 )These shares became exercisable on a cumulative basis from July 19, 2010 to April 19, 2013
( 8 )Partial settlement of Performance Share Award issued under the Plan whose remaining shares are subject to future vesting based on future service and market price measurement conditions.
( 9 )Partial settlement of Restricted Stock Unit Award granted under the Plan whose remaining shares are subject to future vesting based on future service conditions.

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