Sec Form 4 Filing - VADON MARK C @ BLUE NILE INC - 2013-10-01

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
VADON MARK C
2. Issuer Name and Ticker or Trading Symbol
BLUE NILE INC [ NILE]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X __ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last) (First) (Middle)
C/O BLUE NILE, INC., 411 FIRST AVENUE S, STE 700
3. Date of Earliest Transaction (MM/DD/YY)
10/01/2013
(Street)
SEATTLE, WA98104
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 10/01/2013 M 7,200 A $ 30 137,968 D
Common Stock 10/01/2013 S 7,200 D $ 40.2219 ( 1 ) 130,768 D
Common Stock 10/01/2013 M 6,500 A $ 31.26 137,268 D
Common Stock 10/01/2013 S 6,500 D $ 40.228 ( 2 ) 130,768 D
Common Stock 10/01/2013 M 2,500 A $ 32.97 133,268 D
Common Stock 10/01/2013 S 2,500 D $ 40.2166 ( 3 ) 130,768 D
Common Stock 10/02/2013 M 7,200 A $ 30 137,968 D
Common Stock 10/02/2013 S 7,200 D $ 39.5538 ( 4 ) 130,768 D
Common Stock 10/02/2013 M 5,000 A $ 31.26 135,768 D
Common Stock 10/02/2013 S 5,000 D $ 39.5611 ( 5 ) 130,768 D
Common Stock 10/02/2013 M 1,500 A $ 32.97 132,268 D
Common Stock 10/02/2013 S 1,500 D $ 39.5567 ( 6 ) 130,768 D
Common Stock 10/03/2013 M 7,200 A $ 30 137,968 D
Common Stock 10/03/2013 S 7,200 D $ 39.2387 ( 7 ) 130,768 D
Common Stock 10/03/2013 M 6,500 A $ 32.97 137,268 D
Common Stock 10/03/2013 S 6,500 D $ 39.2345 ( 8 ) 130,768 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Options (Right to Buy) $ 30 10/01/2013 10/01/2013 M 7,200 ( 9 ) 07/26/2014 Common Stock 7,200 ( 10 ) 69,259 D
Stock Options (Right to Buy) $ 31.26 10/01/2013 10/01/2013 M 6,500 ( 11 ) 05/31/2016 Common Stock 6,500 ( 10 ) 122,000 D
Stock Options (Right to Buy) $ 32.97 10/01/2013 10/01/2013 M 2,500 ( 12 ) 08/30/2015 Common Stock 2,500 ( 10 ) 52,000 D
Stock Options (Right to Buy) $ 30 10/02/201 3 10/02/2013 M 7,200 ( 9 ) 07/26/2014 Common Stock 7,200 ( 10 ) 62,059 D
Stock Options (Right to Buy) $ 31.26 10/02/2013 10/02/2013 M 5,000 ( 11 ) 05/31/2016 Common Stock 5,000 ( 10 ) 117,000 D
Stock Options (Right to Buy) $ 32.97 10/02/2013 10/02/2013 M 1,500 ( 12 ) 08/30/2015 Common Stock 1,500 ( 10 ) 50,500 D
Stock Options (Right to Buy) $ 30 10/03/2013 10/03/2013 M 7,200 ( 9 ) 07/26/2014 Common Stock 7,200 ( 10 ) 54,859 D
Stock Options (Right to Buy) $ 32.97 10/03/2013 10/03/2013 M 6,500 ( 12 ) 08/30/2015 Common Stock 6,500 ( 10 ) 44,000 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
VADON MARK C
C/O BLUE NILE, INC.
411 FIRST AVENUE S, STE 700
SEATTLE, WA98104
X
Signatures
/s/ Lauren Neiswender, Power of Attorney 10/03/2013
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Represents the weighted average sale price. The highest price at which shares were sold was $41.11 and the lowest price at which shares were sold was $39.27.
( 2 )Represents the weighted average sale price. The highest price at which shares were sold was $41.12 and the lowest price at which shares were sold was $39.34.
( 3 )Represents the weighted average sale price. The highest price at which shares were sold was $40.89 and the lowest price at which shares were sold was $39.38.
( 4 )Represents the weighted average sale price. The highest price at which shares were sold was $39.97 and the lowest price at which shares were sold was $39.24.
( 5 )Represents the weighted average sale price. The highest price at which shares were sold was $40.02 and the lowest price at which shares were sold was $39.27.
( 6 )Represents the weighted average sale price. The highest price at which shares were sold was $39.65 and the lowest price at which shares were sold was $39.45.
( 7 )Represents the weighted average sale price. The highest price at which shares were sold was $39.54 and the lowest price at which shares were sold was $39.07.
( 8 )Represents the weighted average sale price. The highest price at which shares were sold was $39.53 and the lowest price at which shares were sold was $39.01.
( 9 )25% of the option shares vest on August 26, 2005 and one-forty-eighth of the option shares vest in equal monthly installments over the following thirty-six months.
( 10 )Not applicable.
( 11 )25% of the option shares vest on June 1, 2007 and one-forty-eighth of the option shares vest in equal monthly installments over the following thirty-six months.
( 12 )25% of the option shares vest on August 26, 2006 and one-forty-eighth of the option shares vest in equal monthly installments over thefollowing thirty-six months.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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