Sec Form 4 - Hong Jia Zhi - Kingold Jewelry Inc

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Hong Jia Zhi - Kingold Jewelry Inc - For 07/06/11

About Form 4 Filing: Every director, officer or owner of more than ten percent of a class of equity securities registered under Section 12 of the '34 Act must file with the U.S. Securities and Exchange Commission (SEC) a statement of ownership regarding such security. The initial filing is on Form 3 and changes are reported on Form 4. The Annual Statement of beneficial ownership of securities is on Form 5. The forms contain information on the reporting person's relationship to the company and on purchases and sales of such equity securities.
Form 4 is stored in SEC's EDGAR database. EDGAR is Electronic Data Gathering, Analysis and Retrieval System. It is a registered trademark of the SEC.

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The following is an SEC EDGAR document rendered as filed.
Here is the list of insider trading transaction codes.

FORM 4

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person ^*

HONG JIA ZHI

2. Issuer Name and Ticker or Trading Symbol
KINGOLD JEWELRY, INC. [ KGJI]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

__ X __ Director	__ X __ 10% Owner
__ X __ Officer (give title below)	_____ Other (specify below)
CEO and Chairman

(Last)

(First)

(Middle)

C/O KINGOLD JEWELRY, INC., 15 HUANGPU SCIENCE AND TECHNOLOGY PARK

3. Date of Earliest Transaction (MM/DD/YY)
06/08/2011

(Street)

JIANG'AN DISTRICT WUHAN, F4 430023

4. If Amendment, Date Original Filed(MM/DD/YY)

6. Individual or Joint/Group Filing(Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person

(City)

(State)

(Zip)

**Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned**
1.Title of Security (Instr. 3)	2. Transaction Date (MM/DD/YY)	2A. Deemed Execution Date, if any (MM/DD/YY)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1.Title of Security (Instr. 3)	2. Transaction Date (MM/DD/YY)	2A. Deemed Execution Date, if any (MM/DD/YY)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock, par value $0.001 per share ("Common Stock")	06/08/2011		P^{( 1 )}		10,000	A	$ 1.67	17,360,194 ^{( 2 )}	D
Common Stock	06/09/2011		P^{( 1 )}		10,000	A	$ 1.78	17,370,194 ^{( 2 )}	D
Common Stock	06/10/2011		P^{( 1 )}		10,000	A	$ 1.72	17,380,194 ^{( 2 )}	D
Common Stock	06/13/2011		P^{( 1 )}		10,000	A	$ 1.58	17,390,194 ^{( 2 )}	D
Common Stock	06/14/2011		P^{( 1 )}		10,000	A	$ 1.66	17,400,194 ^{( 2 )}	D
Common Stock	06/15/2011		P^{( 1 )}		10,000	A	$ 1.63	17,410,194 ^{( 2 )}	D
Common Stock	06/16/2011		P^{( 1 )}		10,000	A	$ 1.62	17,420,194 ^{( 2 )}	D
Common Stock	06/17/2011		P^{( 1 )}		10,000	A	$ 1.53	17,430,194 ^{( 2 )}	D
Common Stock	06/20/2011		P^{( 1 )}		10,000	A	$ 1.53	17,440,194 ^{( 2 )}	D
Common Stock	06/21/2011		P^{( 1 )}		10,000	A	$ 1.58	17,450,194 ^{( 2 )}	D
Common Stock	06/22/2011		P^{( 1 )}		10,000	A	$ 1.6	17,460,194 ^{( 2 )}	D
Common Stock	06/23/2011		P^{( 1 )}		10,000	A	$ 1.58	17,470,194 ^{( 2 )}	D
Common Stock	06/24/2011		P^{( 1 )}		10,000	A	$ 1.58	17,480,194 ^{( 2 )}	D
Common Stock	06/27/2011		P^{( 1 )}		10,000	A	$ 1.54	17,490,194 ^{( 2 )}	D
Common Stock	06/28/2011		P^{( 1 )}		10,000	A	$ 1.35	17,510,194 ^{( 2 )}	D
Common Stock	06/29/2011		P^{( 1 )}		10,000	A	$ 1.47	17,520,194 ^{( 2 )}	D
Common Stock	06/30/2011		P^{( 1 )}		10,000	A	$ 1.49	17,530,194 ^{( 2 )}	D
Common Stock	07/01/2011		P^{( 1 )}		10,000	A	$ 1.5	17,540,194 ^{( 2 )}	D
Common Stock	07/05/2011		P^{( 1 )}		10,000	A	$ 1.45	17,550,194 ^{( 2 )}	D
Common Stock	07/06/2011		P^{( 1 )}		10,000	A	$ 1.43	17,560,194 ^{( 2 )}	D

**Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned**
( *e.g.* , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (MM/DD/YY)	3A. Deemed Execution Date, if any (MM/DD/YY)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)		6. Date Exercisable and Expiration Date (MM/DD/YY)		7. Title and Amount of Underlying Securities (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

**Reporting Owners**
Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
HONG JIA ZHI C/O KINGOLD JEWELRY, INC. 15 HUANGPU SCIENCE AND TECHNOLOGY PARK JIANG'AN DISTRICT WUHAN, F4 430023	X	X	CEO and Chairman

**Signatures**
/s/ Zhihong Jia		07/06/2011
^** Signature of Reporting Person		Date

Explanation of Responses:

( 1 )Open market purchase pursuant to a 10b5-1 trading plan adopted by Mr. Jia in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
( 2 )Of this amount, Mr. Jia has a preexisting right to acquire 17,350,194 shares from Famous Grow Holdings Limited pursuant to a Call Option Agreement dated as of December 23, 2009.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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