Sec Form 4 Filing - HOAG JAY C @ NETFLIX INC - 2013-04-25

Insider filing report for Changes in Beneficial Ownership
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Expires: November 30, 2011
Estimated average burden hours per response... 0.5
1. Name and Address of Reporting Person
HOAG JAY C
2. Issuer Name and Ticker or Trading Symbol
NETFLIX INC [ NFLX]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X __ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last) (First) (Middle)
C/O TECHNOLOGY CROSSOVER VENTURES, 528 RAMONA STREET
3. Date of Earliest Transaction (MM/DD/YY)
04/25/2013
(Street)
PALO ALTO, CA94301
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 04/25/2013 S 42,974 D $ 213.8654 ( 1 ) 1,482,623 I TCV VII, L.P. ( 2 )
Common Stock 04/25/2013 S 22,317 D $ 213.8654 ( 1 ) 769,952 I TCV VII (A), L.P. ( 3 )
Common Stock 04/25/2013 S 372 D $ 213.8654 ( 1 ) 12,822 I TCV Member Fund, L.P. ( 4 )
Common Stock 04/25/2013 S 25,352 D $ 214.7652 ( 5 ) 1,457,271 I TCV VII, L.P. ( 2 )
Common Stock 04/25/2013 S 13,166 D $ 214.7652 ( 5 ) 756,786 I TCV VII (A), L.P. ( 3 )
Common Stock 04/25/2013 S 219 D $ 214.7652 ( 5 ) 12,603 I TCV Member Fund, L.P. ( 4 )
Common Stock 04/25/2013 S 78,044 D $ 215.9863 ( 6 ) 1,379,227 I TCV VII, L.P. ( 2 )
Common Stock 04/25/2013 S 40,530 D $ 215.9863 ( 6 ) 716,256 I TCV VII (A), L.P. ( 3 )
Common Stock 04/25/2013 S 675 D $ 215.9863 ( 6 ) 11,928 I TCV Member Fund, L.P. ( 4 )
Common Stock 04/25/2013 S 136,856 D $ 216.5903 ( 7 ) 1,242,371 I TCV VII, L.P. ( 2 )
Common Stock 04/25/2013 S 71,071 D $ 216.5903 ( 7 ) 645,185 I TCV VII (A), L.P. ( 3 )
Common Stock 04/25/2013 S 1,184 D $ 216.5903 ( 7 ) 10,744 I TCV Member Fund, L.P. ( 4 )
Common Stock 04/25/2013 S 10,354 D $ 217.7279 ( 8 ) 1,232,017 I TCV VII, L.P. ( 2 )
Common Stock 04/25/2013 S 5,377 D $ 217.7279 ( 8 ) 639,808 I TCV VII (A), L.P. ( 3 )
Common Stock 04/25/2013 S 89 D $ 217.7279 ( 8 ) 10,655 I TCV Member Fund, L.P. ( 4 )
Common Stock 04/25/2013 S 720 D $ 218.6359 ( 9 ) 1,231,297 I TCV VII, L.P. ( 2 )
Common Stock 04/25/2013 S 374 D $ 218.6359 ( 9 ) 639,434 I TCV VII (A), L.P. ( 3 )
Common Stock 04/25/2013 S 6 D $ 218.6359 ( 9 ) 10,649 I TCV Member Fund, L.P. ( 4 )
Common Stock 04/25/2013 S 209 D $ 218.725 1,231,088 I TCV VII, L.P. ( 2 )
Common Stock 04/25/2013 S 109 D $ 218.725 639,325 I TCV VII (A), L.P. ( 3 )
Common Stock 04/25/2013 S 2 D $ 218.725 10,647 I TCV Member Fund, L.P. ( 4 )
Common Stock 63,854 I The Hoag Family Trust U/A DTD 08/02/1994 ( 10 )
Common Stock 12,396 I Hamilton Investments Limited Partnership ( 11 )
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
HOAG JAY C
C/O TECHNOLOGY CROSSOVER VENTURES
528 RAMONA STREET
PALO ALTO, CA94301
X
Signatures
Frederic D. Fenton, Authorized signatory for Jay C. Hoag 04/29/2013
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The price reported reflects the weighted average sale price. This transaction was executed in multiple trades at prices ranging from $213.3300 to $214.3200 The Reporting Persons hereby undertake to provide upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
( 2 )These securities are directly held by TCV VII, L.P. Jay C. Hoag ("Hoag") and eight other individuals (collectively, the "Class A Directors") are Class A Directors of Technology Crossover Management VII, Ltd. ("Management VII") and limited partners of Technology Crossover Management VII, L.P. ("TCM VII"). Management VII is the general partner of TCM VII, which is the general partner of TCV VII, L.P. The Class A Directors, Management VII and TCM VII may be deemed to beneficially own the securities held by TCV VII, L.P., but each of the Class A Directors, Management VII and TCM VII disclaim beneficial ownership of such securities except to the extent of their pecuniary interest therein.
( 3 )These securities are directly held by TCV VII (A), L.P. The Class A Directors are Class A Directors of Management VII and limited partners of TCM VII . Management VII is the general partner of TCM VII, which is the general partner of TCV VII (A), L.P. The Class A Directors, Management VII and TCM VII may be deemed to beneficially own the securities held by TCV VII (A), L.P., but each of the Class A Directors, Management VII and TCM VII disclaim beneficial ownership of such securities except to the extent of their pecuniary interest therein.
( 4 )These securities are directly held by TCV Member Fund, L.P. ("Member Fund"). The Class A Directors are Class A Directors of Management VII, which is a general partner of Member Fund, and limited partners of Member Fund. The Class A Directors and Management VII may be deemed to beneficially own the securities held by Member Fund, but each of the Class A Directors and Management VII disclaim beneficial ownership of such securities except to the extent of their pecuniary interest therein.
( 5 )The price reported reflects the weighted average sale price. This transaction was executed in multiple trades at prices ranging from $214.3300 to $215.3250. The Reporting Persons hereby undertake to provide upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
( 6 )The price reported reflects the weighted average sale price. This transaction was executed in multiple trades at prices ranging from $215.3300 to $216.3200. The Reporting Persons hereby undertake to provide upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
( 7 )The price reported reflects the weighted average sale price. This transaction was executed in multiple trades at prices ranging from $216.3300 to $217.3200. The Reporting Persons hereby undertake to provide upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
( 8 )The price reported reflects the weighted average sale price. This transaction was executed in multiple trades at prices ranging from $217.3400 to $218.3050. The Reporting Persons hereby undertake to provide upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
( 9 )The price reported reflects the weighted average sale price. This transaction was executed in multiple trades at prices ranging from $218.6000 to $218.6700. The Reporting Persons hereby undertake to provide upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
( 10 )These shares are held by The Hoag Family Trust U/A DTD 08/02/1994. Mr. Hoag is a trustee of The Hoag Family Trust U/A DTD 08/02/1994. Mr. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein.
( 11 )These shares are held by Hamilton Investments Limited Partnership. Mr. Hoag is the sole general partner and a limited partner of Hamilton Investments Limited Partnership. Mr. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.