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Swan Robert Holmes - Ebay Inc - For 08/10/11
  1. About Form 4 Filing: Every director, officer or owner of more than ten percent of a class of equity securities registered under Section 12 of the '34 Act must file with the U.S. Securities and Exchange Commission (SEC) a statement of ownership regarding such security. The initial filing is on Form 3 and changes are reported on Form 4. The Annual Statement of beneficial ownership of securities is on Form 5. The forms contain information on the reporting person's relationship to the company and on purchases and sales of such equity securities.
  2. Form 4 is stored in SEC's EDGAR database. EDGAR is Electronic Data Gathering, Analysis and Retrieval System. It is a registered trademark of the SEC.

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The following is an SEC EDGAR document rendered as filed.
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person *
SWAN ROBERT HOLMES
2. Issuer Name and Ticker or Trading Symbol
EBAY INC [ EBAY]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__ X __ Officer (give title below) _____ Other (specify below)
SVP, Finance & CFO
(Last)
(First)
(Middle)
C/O EBAY INC., 2145 HAMILTON AVE
3. Date of Earliest Transaction (MM/DD/YY)
08/10/2011
(Street)
SAN JOSE, CA   95125
4. If Amendment, Date Original Filed(MM/DD/YY)
6. Individual or Joint/Group Filing(Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/10/2011   P   3,380 A $ 29.5556 ( 1 ) 296,425 D  
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) $ 10.5             ( 2 ) 03/02/2016 Common Stock 171,250   171,250 D  
Non-Qualified Stock Option (right to buy) $ 13.19             ( 3 ) 02/13/2016 Common Stock 250,000   250,000 D  
Non-Qualified Stock Option (right to buy) $ 23.88             ( 4 ) 03/01/2017 Common Stock 250,000   250,000 D  
Non-Qualified Stock Option (right to buy) $ 25.85             ( 5 ) 03/03/2015 Common Stock 171,250   171,250 D  
Non-Qualified Stock Option (right to buy) $ 26.36             ( 3 ) 08/08/2015 Common Stock 250,000   250,000 D  
Non-Qualified Stock Option (right to buy) $ 28.36             ( 6 ) 09/29/2013 Common Stock 187,500   187,500 D  
Non-Qualified Stock Option (right to buy) $ 31.93             ( 7 ) 03/01/2014 Common Stock 204,600   204,600 D  
Non-Qualified Stock Option (right to buy) $ 32.29             ( 8 ) 03/01/2018 Common Stock 150,000   150,000 D  
Non-Qualified Stock Option (right to buy) $ 39             ( 6 ) 03/31/2013 Common Stock 187,500   187,500 D  
Restricted Stock Units -3 ( 9 )             ( 10 ) ( 11 ) Common Stock 60,500   60,500 D  
Restricted Stock Units -4 ( 9 )             ( 12 ) ( 11 ) Common Stock 46,875   46,875 D  
Restricted Stock Units -5 ( 9 )             ( 13 ) ( 11 ) Common Stock 37,500   37,500 D  
Reporting Owners
Reporting Owner Name / Address Relationships
  Director   10% Owner   Officer   Other
SWAN ROBERT HOLMES
C/O EBAY INC.
2145 HAMILTON AVE
SAN JOSE, CA   95125
      SVP, Finance & CFO  
Signatures
By: Brian Levey For: Robert H. Swan 08/10/2011
** Signature of Reporting Person Date
Explanation of Responses:
( 1 )Represents the weighted average price of shares purchased at prices that ranged from $29.47 to $29.59.
( 2 )The option grant is subject to a four-year vesting schedule, vesting 12.5% on 9/1/09 and 1/48th per month thereafter.
( 3 )The option grant is subject to a four-year vesting schedule, vesting 12.5% on 2/8/09 and 1/48th per month thereafter.
( 4 )The option grant is subject to a four-year vesting schedule, vesting 12.5% on 9/1/10 and 1/48th per month thereafter.
( 5 )The option grant is subject to a four-year vesting schedule, vesting 12.5% on 9/1/08 and 1/48th per month thereafter.
( 6 )The option grant is subject to a four-year vesting schedule, vesting 25% on 3/16/07 and 1/48th per month thereafter.
( 7 )The option grant is subject to a four-year vesting schedule, vesting 12.5% on 9/1/07 and 1/48th per month thereafter.
( 8 )The option grant is subject to a four-year vesting schedule, vesting 12.5% on 9/1/11 and 1/48th per month thereafter.
( 9 )Each restricted stock unit represents a contingent right to receive one share of eBay's common stock.
( 10 )The reporting person received 121,000 restricted stock units subject to a four-year vesting schedule, vesting 25% on 3/1/10 and 25% each year thereafter. Upon vesting, the reporting person will receive a number of shares of common stock equal to the number of restricted stock units that have vested.
( 11 )Not Applicable.
( 12 )The reporting person received 62,500 restricted stock units subject to a four-year vesting schedule, vesting 25% on 3/1/11 and 25% each year thereafter. Upon vesting, the reporting person will receive a number of shares of common stock equal to the number of restricted stock units that have vested.
( 13 )The reporting person received 37,500 restricted stock units subject to a four-year vesting schedule, vesting 25% on 3/1/12 and 25% each year thereafter. Upon vesting, the reporting person will receive a number of shares of common stock equal to the number of restricted stock units that have vested.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.