Sec Form 4 Filing - Olson Jeffrey S @ EQUITY ONE, INC. - 2013-03-08

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL OMB Number: 3235-0287 Expires: November 30, 2011 Estimated average burden hours per response... 0.5

1. Name and Address of Reporting Person Olson Jeffrey S 2. Issuer Name and Ticker or Trading Symbol EQUITY ONE, INC. [ EQY] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) Chief Executive Officer (Last) (First) (Middle) 1600 NE MIAMI GARDENS DRIVE 3. Date of Earliest Transaction (MM/DD/YY) 03/08/2013 (Street) NORTH MIAMI BEACH, FL33179 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock, par value $0.01 per share 03/08/2013 M 200,000 A $ 17.79 960,166.7685 ( 1 ) D Common Stock, par value $0.01 per share 03/08/2013 S 210,000 D 750,166.7685 D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Employee Stock Option (right to buy) $ 16.34 12/31/2011 12/31/2019 Common Stock 200,000 200,000 D Employee Stock Option (right to buy) $ 17.79 03/08/2013 M 200,000 12/31/2010 12/31/2018 Common Stock 200,000 $ 17.79 0 D Employee Stock Option (right to buy) $ 24.7 12/31/2010 09/05/2016 Common Stock 800,000 800,000 D Employee Stock Option (right to buy) $ 26.41 12/31/2008 12/31/2016 Common Stock 64,660 64,660 D Employee Stock Option (right to buy) $ 23.04 12/31/2009 12/31/2017 Common Stock 200,000 200,000 D Employee Stock Option (right to buy) $ 18.88 03/01/2013 02/29/2020 Common Stock 45,000 45,000 D Employee Stock Option (right to buy) $ 17.72 12/21/2012 12/31/2020 Common stock 200,000 200,000 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Olson Jeffrey S 1600 NE MIAMI GARDENS DRIVE NORTH MIAMI BEACH, FL33179 X Chief Executive Officer Signatures Jeffrey S. Olson 03/12/2013 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Includes 256.444 shares acquired by the Reporting Person as of December 31, 2012 under the Issuer's 2004 Employee Stock Purchase Plan and not previously reported. ( 2 )This transaction was executed in multiple trades ranging from $23.75 to $24.02; the price reported reflects the weighted average price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.