Sec Form 4 Filing - PIACENTINI DIEGO @ AMAZON COM INC - 2015-02-15

Insider filing report for Changes in Beneficial Ownership
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Expires: November 30, 2011
Estimated average burden hours per response... 0.5
1. Name and Address of Reporting Person
PIACENTINI DIEGO
2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Senior Vice President
(Last) (First) (Middle)
P.O. BOX 81226
3. Date of Earliest Transaction (MM/DD/YY)
02/15/2015
(Street)
SEATTLE, WA98108-1226
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, par value $.01 per share 02/15/2015 M 2,318 A $ 0 131,464 D
Common Stock, par value $.01 per share 02/15/2015 M 5,750 A $ 0 137,214 D
Common Stock, par value $.01 per share 02/17/2015 S( 1 ) 2,725 D $ 373.3802 ( 2 ) 134,489 D
Common Stock, par value $.01 per share 02/17/2015 S( 1 ) 4,004 D $ 374.3326 ( 3 ) 130,485 D
Common Stock, par value $.01 per share 02/17/2015 S( 1 ) 2,621 D $ 375.1717 ( 4 ) 127,864 D
Common Stock, par value $.01 per share 02/17/2015 S( 1 ) 1,339 D $ 376.42 ( 5 ) 126,525 D
Common Stock, par value $.01 per share 02/17/2015 S( 1 ) 600 D $ 377.1805 ( 6 ) 125,925 D
Common Stock, par value $.01 per share 02/17/2015 S( 1 ) 1,467 D $ 378.7139 ( 7 ) 124,458 D
Common Stock, par value $.01 per share 02/17/2015 S( 1 ) 312 D $ 379.491 ( 8 ) 124,146 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Unit Award $ 0 ( 9 ) 02/15/2015 M 2,318 05/15/2013( 10 ) 02/15/2018 Common Stock, par value $.01 per share 2,318 $ 0 43,856 D
Restricted Stock Unit Award $ 0 ( 9 ) 02/15/2015 M 5,750 05/15/2014( 11 ) 02/15/2016 Common Stock, par value $.01 per share 5,750 $ 0 23,000 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
PIACENTINI DIEGO
P.O. BOX 81226
SEATTLE, WA98108-1226
Senior Vice President
Signatures
/s/ by Michael D. Deal attorney-in-fact for Diego Piacentini, Senior Vice President 02/18/2015
Signature of Reporting Person Date
Explanation of Responses:
( 1 )This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
( 2 )Represents the weighted average sale price. The highest price at which shares were sold was $373.71 and the lowest price at which shares were sold was $372.77.
( 3 )Represents the weighted average sale price. The highest price at which shares were sold was $374.75 and the lowest price at which shares were sold was $373.83.
( 4 )Represents the weighted average sale price. The highest price at which shares were sold was $375.65 and the lowest price at which shares were sold was $374.83.
( 5 )Represents the weighted average sale price. The highest price at which shares were sold was $376.85 and the lowest price at which shares were sold was $375.88.
( 6 )Represents the weighted average sale price. The highest price at which shares were sold was $377.61 and the lowest price at which shares were sold was $376.91.
( 7 )Represents the weighted average sale price. The highest price at which shares were sold was $379.15 and the lowest price at which shares were sold was $378.29.
( 8 )Represents the weighted average sale price. The highest price at which shares were sold was $379.76 and the lowest price at which shares were sold was $379.30.
( 9 )Converts into Common Stock on a one-for-one basis.
( 10 )This award vests based upon the following vesting schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 1,779 shares on each of May 15, 2013, August 15, 2013, November 15, 2013, and February 15, 2014; 2,319 shares on each of May 15, 2014 and August 15, 2014; 2,318 shares on each of November 15, 2014 and February 15, 2015; 1,267 shares on May 15, 2015; 1,266 shares on each of August 15, 2015, November 15, 2015, and February 15, 2016; 5,478 shares on May 15, 2016; 5,477 shares on each of August 15, 2016, November 15, 2016, and February 15, 2017; 4,221 shares on each of May 15, 2017 and August 15, 2017; and 4,220 shares on each of November 15, 2017 and February 15, 2018.
( 11 )This award vests based upon the following vesting schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 5,750 shares on each of May 15, 2014, August 15, 2014, November 15, 2014, February 15, 2015, May 15, 2015, August 15, 2015, November 15, 2015, and February 15, 2016.

Remarks:
The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price, with respect to all transactions reported on this Form 4.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who res pond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.